Founder-run Calgary dental agency with published prices and month-to-month SEO
About Dentx
Dentx is a dental-only marketing agency in Calgary, Alberta, run by its founder, Abed Ismail. He also founded ShiftApps.ca and has more than 30 years in business technology, including over 20 years in healthcare and a decade leading IT in oil and gas. He studied computer science and business systems at Hocking Technical College and Ohio University. Clients deal with him directly rather than through account managers. Dentx has no link to dentx.ai or any AI dental software.
Their order of work is deliberate: local SEO first, then a website that converts, then Google Ads only once the site and tracking can turn clicks into bookings. Call and form tracking comes with every engagement, so reports focus on phone calls and appointment requests. Local SEO covers Google Business Profile, citations, treatment pages and site structure. Engagements start with a free 15-minute call, after which they recommend a website, SEO, both or nothing yet.
Pricing is published in detail. A website diagnostic costs $297, credited toward a build started within 14 days. The Website Foundation build of up to eight pages is $2,790 through 15 October 2026 (normally $2,990), with extra pages at $175. A Growth Website with 10 to 20 treatment pages, a blog and tracking costs $4,997, and specialist sites start at $7,500. Monthly retainers run at $497 (hosting, local SEO, Google Business Profile, review generation, monthly report), $997 (adds organic SEO and two content pieces) and $1,997 (four content pieces, Google Ads management and landing pages). Ad spend goes to Google at cost from a practice-owned account, with no markup.
Retainers are month-to-month with 30 days' notice and no annual contract. Website builds need a 50 percent deposit. The practice owns the code, content, domain, analytics, Google Business Profile and accounts, though a one-time migration fee may apply when leaving.
They publish pages for implants, orthodontics, sedation, pediatric, cosmetic, periodontics, endodontics, prosthodontics, oral surgery, denture clinics, TMJ and sleep dentistry, and run referral marketing for specialists. A Dentist Metrics section offers KPI, break-even, practice valuation, fee benchmarking, salary and marketing ROI calculators, plus phone scripts.
Proof is thin. The portfolio shows sample builds with fictional practice names, and no named clients, testimonials or measured results are published. In a Calgary comparison by Webtonic, they appear as dental-only, suited to solo and two-doctor practices, and one of two local agencies publishing real prices.
Dentx's Dental SEO Page
Dentx at a Glance
| Team size | Founder-led small agency |
|---|---|
| Headquarters | Calgary, Alberta, Canada |
| Leadership | Abed Ismail (Founder) |
| Languages | English |
| Pricing | Website diagnostic $297; Website Foundation $2,790 to 15 Oct 2026 (reg. $2,990), extra pages $175; Growth Website $4,997; specialist site from $7,500; retainers $497, $997 and $1,997 per month; Google Ads spend at cost with flat management fee. |
| Contracts & reporting | Month-to-month retainers, cancel with 30 days' notice, no annual contracts; 50% deposit on website builds; practice owns all assets and accounts; possible one-time migration fee on exit; monthly reports. |
| Tools & partnerships | Google Business Profile; Google Ads; call and form tracking; schema markup; dentist calculators (KPI, break-even, valuation, fee benchmarking, salary, marketing ROI) |
Dental Marketing Services
- Local dental SEO
- Google Business Profile management
- custom dental website design
- website diagnostics
- Google Ads management
- call and form tracking
- review generation
- specialist referral marketing
- orthodontic marketing
- managed hosting and security
- content writing
Practice Types They Work With
- general dentistry
- implants
- orthodontics
- sedation dentistry
- pediatric dentistry
- cosmetic dentistry
- periodontics
- endodontics
- prosthodontics
- oral surgery
- denture clinics
- TMJ
- dental sleep medicine
Why Dentists Choose Dentx
- Itemised published prices
- CA$497/month SEO retainer
- Free dentist calculators
- Implant and sedation pages
- Founder-led service
Key Strengths
- Tracks calls and appointment-request forms, reporting new-patient enquiries monthly
- Manages Google Ads at cost with no markup on practice ad spend
- Keeps the website, domain and analytics accounts in the practice's name
- Helps practice front desks convert more calls into appointments with free phone scripts
How the DSA Score Breaks Down
Points earned: 32.8 of 100 (profile 41 × 0.8 + client feedback 0). DSA Score: 87/100
Where Dentx Is Listed
Questions Dentists Ask About Dentx
How much does Dentx charge for SEO?
Their monthly plans are $497, $997 and $1,997. The entry plan covers hosting, local SEO, Google Business Profile, review generation and a monthly report, while higher plans add content and Google Ads management.
Am I locked into a contract?
No. Retainers are month-to-month and can be cancelled with 30 days' notice. Website builds are one-time projects with a 50 percent deposit.
Who owns my website and accounts?
The practice owns the code, content, domain, analytics, Google Business Profile and ad accounts. A one-time migration fee may apply for the technical handover if you leave.
Do they mark up Google Ads spend?
No. Ad spend is paid to Google at cost from an account you own, and management is a flat fee rather than a percentage.
Can I see work for real dental practices?
Their portfolio shows sample builds with fictional practice names. No named clients, testimonials or measured results are published.
Do they help specialists?
Yes. They run specialist referral marketing for periodontics, endodontics and oral surgery and publish pages for implants, orthodontics, sedation and other specialties.
Reviews of Dentx
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