Cologne practice marketing agency building websites, SEO and Google Ads for doctors and dentists
About Designery Health GmbH
Designery Health is the healthcare brand of Designery GmbH, a Cologne company registered in July 2013 at Riehler Strasse 36 in the Neustadt-Nord district. Dominik Homberg and Christian Huebner are managing directors, and the business purpose is creating individually designed online presences for medical and dental practices. Headcount has ranged from 11 staff in 2024 to about 17 more recently. Lena Weber is Head of Sales.
Their dental SEO follows a local-first approach. The team researches keywords and places them in the site copy, writes a unique meta description for each page, sets up sitemap.xml and robots.txt, and registers the site in Google Search Console. When a practice moves from an old site, they redirect old URLs so existing rankings are not lost. Google Business Profile work covers opening hours, address, phone number, description and photos. The agency treats SEO as ongoing care, not a one-off job.
The website product is built around a five-step flow: consultation, project form, text concept, photo shoot and launch. A specialised photographer shoots the practice using a briefing and checklist, and the agency's editorial team writes the copy in plain language and in line with the Heilmittelwerbegesetz, the German law that restricts healthcare advertising. Sites can include online booking, prescription request forms, medical history questionnaires and holiday notices. After launch, a flat rate covers changes, and maintenance is billed monthly over a three-year term. A separate Google-Booster package runs Google Ads search campaigns with conversion tracking, monthly keyword and bid reviews and an emailed monthly report.
Their references include more than a dozen dental practices, including general dentists in Stuttgart, Konstanz, Krefeld, Bautzen, Buehl, Duesseldorf and Morsbach, a paediatric dentist in Frankfurt, an orthodontist in Eppelheim and a practice in Klosterneuburg, Austria. Most entries describe branding and delivery speed rather than ranking metrics. The clearest search results come from dentist testimonials on the Google-Booster page: one Munich dentist ranked first for 'Zahnarzt Trudering' within a week, and another reached first place within three months together with a new website.
The agency won a German Web Award in 2022 and is an admitted network partner of apoBank, the German bank for health professionals. It suits owner-led practices in Germany, Austria and Switzerland that want branding, photography, compliant copy, a website and local search handled by one team, including those opening or taking over a practice. Prices are not published; a short call gives a first time and budget estimate, followed by a written quote.
Designery Health GmbH's Dental SEO Page
Designery Health GmbH at a Glance
| Founded | 2013 |
|---|---|
| Team size | 11-20 employees |
| Headquarters | Cologne, North Rhine-Westphalia, Germany |
| Leadership | Dominik Homberg (Managing Director); Christian Huebner (Managing Director); Lena Weber (Head of Sales) |
| Languages | German; English site versions available |
| Pricing | No prices published. Costs depend on scope; a free consultation and non-binding quote are offered. Google-Booster pricing and ad budget are quoted individually. |
| Contracts & reporting | Monthly maintenance costs over a three-year maintenance period; change flat rate after launch; Google-Booster includes a monthly emailed performance report and monthly keyword and bidding reviews. |
| Tools & partnerships | Google Search Console; Google Analytics; Google Ads; Google Business Profile; WordPress; apoBank network partner |
Dental Marketing Services
- Practice websites
- local SEO and keyword research
- technical SEO setup (sitemap, robots.txt, Search Console, redirects)
- Google Business Profile optimisation
- Google Ads search campaigns with conversion tracking
- HWG-compliant website copy
- professional practice photo shoots
- logo and corporate design
- print materials
- social media management
- website care plan with change flat rate
Practice Types They Work With
- general dentistry
- orthodontics
- pediatric dentistry
- oral surgery
Dental Clients & Results
- Dr. Stefan Gruber: ranked first for 'Zahnarzt Trudering' in organic results and Google Places (within one week)
- Dr. Christian Wackerl: first place on Google and more new patients alongside a new website (within three months)
- Dr. Clara Finke: orthodontic practice website live (6 weeks after order)
Dental Practices They Have Worked With
- Simone Hillebrecht (Stuttgart-Obertuerkheim)
- Laubach & Partner (Konstanz)
- Dr. Johannes Boldt (Krefeld-Fischeln)
- Dr. Sandra Dusek (Klosterneuburg, Austria)
- Dr. Stefanie Scheuermann (Huettlingen)
- Kathrin Besser and Tobias Klemm (Bautzen)
- Kateryna Kusche (pediatric dentistry, Frankfurt)
- Dr. Clara Finke (orthodontics, Eppelheim)
- Robin Keil (Buehl)
- Dr. Anne-Katrin Grote (Duesseldorf)
- Dr. Dr. Jonas Glang (Geesthacht)
- Dr. Andreas Wolf (Bad Hindelang)
- Daniel Wolter (Kuerten-Bechen)
- Paul Fahl (Morsbach)
- Dr. Stefan Gruber (Munich-Trudering)
- Dr. Christian Wackerl
Why Dentists Choose Designery Health GmbH
- Works only for medical and dental practices since 2014
- Website texts are written to comply with the Heilmittelwerbegesetz
- Website package includes a professional practice photo shoot
- Admitted as a practice marketing partner in apoBank's network
- Care plan includes monthly status reports and daily backups
Key Strengths
- Sets redirects when URLs change so existing practice rankings are kept
- Registers each practice site in Google Search Console to monitor performance
- Writes a unique meta description for every page of the practice site
- Sets up sitemap.xml and robots.txt on every practice website build
Awards & Recognition
- German Web Award 2022
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Designery Health GmbH Is Listed
Questions Dentists Ask About Designery Health GmbH
Does Designery Health only work with healthcare practices?
Yes. The Designery Health brand focuses on medical and dental practices, and the company's registered purpose is building online presences for medical and dental practices. Its references cover dentists, orthodontists and many medical specialties.
How do they handle SEO when replacing an old practice website?
They set up redirects from old URLs so existing rankings are kept. They also create a sitemap and robots.txt and register the new site in Google Search Console.
Are the website texts compliant with German healthcare advertising rules?
Yes. The agency's editorial team writes copy in line with the Heilmittelwerbegesetz. Practices review the text concept and can request changes before it is finalised.
Do they run Google Ads for dental practices?
Yes, through a package called Google-Booster. It includes search ads, conversion tracking, monthly keyword and bid optimisation and a monthly emailed report.
What does a website project cost?
No prices are published. After a short phone call the agency gives a first estimate of time and budget, then sends a detailed quote by email.
Have they worked with dentists outside Germany?
Their references include a dental practice in Klosterneuburg, Austria, and an aesthetic medicine practice near Zurich. They also run an Austrian version of their Google-Booster page.
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