Dextra Reviews & Agency Profile

About Dextra

Dextra (Дэкстра) is an internet agency headquartered at Vorovskogo Street 36V in Chelyabinsk, with additional offices in Yekaterinburg and Moscow. They have worked in web development and online marketing since 2001. Dmitry Batrakov is general director. The agency has completed more than 1,600 projects and over 8,500 advertising campaigns. The staff numbers more than 35. Partner statuses include certified Yandex agency, Gold Partner of 1C-Bitrix and Bitrix24, and partnerships with VKontakte, Callibri and RU-Center.

Medical marketing has its own service page. They know what makes a site sell for medical centres, dental clinics and cosmetology salons. Their process for clinic sites runs through market and competitor research, page structure built around services, doctors, price lists and equipment, a semantic core and SEO brief, copy written by an in-house copywriter, medical-specific design, development and testing, and staff training at launch. They avoid template SEO text. Promotion covers Yandex and Google SEO, Yandex Direct, Google Ads, ads on Yandex Maps, social and Telegram ads, call tracking, quizzes and CRM setup on Bitrix24. Sector rules apply: clients supply copies of their medical licences, Yandex treats some services as sensitive, and retargeting is not allowed for every medical service.

Their most detailed health case is a small Chelyabinsk neurology clinic. Between October 2022 and March 2023, on an unchanged Yandex Direct budget of 26,000 rubles a month, they set up call tracking, split adult and paediatric campaigns, rewrote ads with prices and convenience points, and spotted an unauthorised answering machine that was losing leads. Cost per call fell from 1,259 to 569 rubles, and the clinic received 273 leads in total. Other medical results include doctor pages reaching the top of Yandex within two months and a fivefold conversion rise after doctor pages were redesigned.

Their medical clients include City Smile, INNOVADENT, German Dental Center and Innoimplant, alongside the Omikron ophthalmology network and several city hospitals. No detail is published on what was done for each dental brand. Workspace.ru ranks them first among SEO companies and full-service agencies in Chelyabinsk, and Runet Rating 2025 places them first nationally for website development for medical and health equipment.

Prices are unusually transparent. Full-cycle SEO costs 75,000 to 120,000 rubles, an SEO audit at 25,000 to 40,000 rubles, Yandex Direct setup at 15,000 to 40,000 rubles and a corporate site at 250,000 to 500,000 rubles, with hourly rates of 1,500 to 3,500 rubles. They publish no guarantees. Reviewers mention reports delivered on time and recommendations that helped campaigns improve.