Berlin Google Ads and Microsoft Ads agency, Premier Partner, no SEO service
About Die SEA-Experten
Die SEA-Experten GmbH & Co. KG is a Berlin agency that works only on paid search. It was founded on 1 April 2019 and is based at Müggelstraße 11a in Friedrichshain. Founder Daniel Rakus runs the agency, with Tanina Hofer as Head of SEA and Uwe Legler as Head of Sales and Customer Success. The team has about 20 specialists plus an external tracking expert. They work across Germany, Austria and Switzerland, and they have a separate focus on Mallorca.
The agency plans, builds and manages Google Ads campaigns across Search, Shopping and Performance Max, and also runs Microsoft Ads. Conversion tracking is set up in GA4 and Google Tag Manager. Ad copy draws on sales psychology: Rakus holds TÜV certification in the subject, and staff have trained with the Institut für Verkaufspsychologie. They do not offer SEO, social media ads, branding or design. A dental practice would therefore need a separate provider for organic rankings, its Google Business Profile and its website. The agency is a Google Premier Partner and a member of the German digital industry association BVDW.
New clients go through four steps: first contact with a reply within 24 hours, a consultation call, analysis of any existing account or a fresh strategy, and a kick-off meeting. A six-eyes rule means the SEA lead and the managing director are involved in every account. Each client has a named Google Ads manager, and they can be reached by phone, email, video, Slack and WhatsApp. Clients keep ownership and admin rights to their Google Ads account.
There is no dental landing page. They advertise for service businesses including dentists, doctors, naturopaths and medical providers, and the aim is pre-qualified enquiries ready to book an appointment. Their references include healthcare names such as Herzzentrum Leipzig and Klinik Aesthetics Zürich, but no named dental practice. They suit practices, clinic groups and dental businesses in German-speaking markets that already have a sound website and want a dedicated team running high-budget paid search.
Pricing is published as monthly management fees linked to ad spend: from 690 euros for budgets up to 3,000 euros, from 990 euros up to 8,000 euros, and from 1,500 euros above that. They recommend at least 3,000 euros a month in ad spend. Contracts have a minimum term of four or six months, followed by a short notice period. They have a 5.0 rating from 141 reviews, and Google reviewers point to proactive suggestions, fast replies and better quality enquiries.
Die SEA-Experten's Website
Die SEA-Experten at a Glance
| Founded | 2019 |
|---|---|
| Team size | About 20 employees |
| Headquarters | Berlin, Germany |
| Leadership | Daniel Rakus (Founder and Managing Director); Tanina Hofer (Head of SEA); Uwe Legler (Head of Sales and Customer Success) |
| Languages | German |
| Pricing | Google Ads Light from €690/month (ad budget up to €3,000); Komplett from €990/month (up to €8,000); Premium from €1,500/month (€8,000+). Recommended minimum ad spend €3,000/month. Performance-based models possible in some cases. |
| Contracts & reporting | Minimum term of 4 or 6 months, then short notice period; start usually within about two weeks or at the next month. Dedicated Google Ads manager; same-day replies; client keeps Google Ads account ownership. |
| Tools & partnerships | Google Premier Partner; Google Ads; Microsoft Ads; Google Analytics 4; Google Tag Manager; BVDW member; TÜV-certified sales psychology; Calendly |
Dental Marketing Services
- Google Ads search campaigns
- Performance Max campaigns
- Microsoft Ads
- conversion tracking with GA4 and Google Tag Manager
- sales-psychology ad copywriting
- Google Ads audits and account takeovers
- budget and scaling consulting
Dental Clients & Results
- Financial services client (non-dental): 500-900% more qualified leads and 406% more qualified traffic
Why Dentists Choose Die SEA-Experten
- 137 Google reviews at 5.0
- Ads-only specialists since 2019
- Fixed named contacts
- TÜV-certified sales psychology
- 20-person Friedrichshain team
Key Strengths
- Focuses paid search on improving the quality of patient enquiries
- Sets up conversion tracking and measures practice ad results down to each click
- Holds regular strategy calls explaining practice ad results and how Google Ads works
- Suggests proactive changes to raise booking rates on practice websites
How the DSA Score Breaks Down
Points earned: 45.7 of 100 (profile 41 × 0.8 + client feedback 12.9). DSA Score: 89/100
What Clients Say About Die SEA-Experten
- 4 on Google
Clients Most Often Praise
- Communication & responsiveness 2
- More new patient bookings 2
- Understanding of dentistry 1
- Clear reporting & honesty 1
In ShortGoogle reviewers praise Google Ads management, proactive suggestions and sales growth.
Agency manages Google Ads for a wine/gourmet online shop well, with useful analysis and conversion suggestions.
See it on feedbax.aiBerlin passenger transport company praises fast, patient communication and better enquiry quality.
See it on feedbax.aiTorben Meyer reports sharp sales growth since February 2025 and proactive suggestions from the agency.
See it on feedbax.aiShow 1 more client review
- Konrad Bikes: Expert advice, fast communication and great collaboration. Google, July 2026
Where Die SEA-Experten Is Listed
Questions Dentists Ask About Die SEA-Experten
Can Die SEA-Experten handle our practice's SEO?
No. They do not offer SEO, social media advertising, branding or design. They focus only on Google Ads and Microsoft Ads.
What ad budget do they expect?
They recommend at least 3,000 euros a month in ad spend. Management fees start at 690 euros a month for budgets up to that level.
Is there a minimum contract?
Yes. The minimum term is four or six months, after which only a short notice period applies.
Have they worked for dentists?
Dentists and medical providers are among the service businesses they advertise for. No dental client is named in their references.
Who keeps the Google Ads account?
The client keeps ownership and admin rights to the Google Ads account, including after the engagement ends.
Will we have a fixed contact person?
Yes. Each client is assigned a personal Google Ads manager. The SEA lead and the managing director are also involved in every account.
Reviews of Die SEA-Experten
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