Bucharest full-service digital agency with SEO, paid media and healthcare client work
About difrnt.
difrnt. is a Bucharest digital marketing agency founded in 2018 (some listings say 2017) by Horia Stupu and Ciprian Dudulea. In June 2024 Dan Toma and Robert Vîja bought 88 percent of the company between them, 44 percent each. Toma has been CEO since September 2023, Vîja, whose background is in SEO and web development, became COO, and the two founders stayed on as advisors. At that point the agency employed 16 specialists, had more than 30 clients, and had revenue up 70 percent year on year for January to May 2024.
The agency is organised into strategy, creative and tech teams and offers 360-degree digital marketing. SEO is the largest share of its work, at about 45 percent, and covers content, technical and international SEO. Paid media includes Google Ads, Meta Ads and programmatic buying, alongside social media, video production, content marketing, marketing automation, UX and UI design, conversion rate optimisation, analytics and Google Tag Manager setup.
Healthcare is the agency's largest sector, with medical clients at about 30 percent of its industry mix. The main example is Regina Maria, one of Romania's largest private healthcare networks. For Regina Maria's mental health division, difrnt. has handled positioning, campaigns and Facebook and Google ads since January 2018, with gains in website traffic and conversion rate. They have no named dental practice clients.
Other published results are more specific. Footwear retailer Alura saw 30 percent more sales and 80 percent more non-branded traffic after SEO, PPC and a redesign. Beauty studio Glow2Go saw revenue rise from about 8,700 to 25,200 dollars in two months. Online styling service The Outfit passed 2 million euros in sales and 80,000 customers in two years. Across six Clutch reviews the agency averages 4.9. Reviewers praise creativity, fast replies over Slack and punctual delivery, while some mention minor creative delays or room for better pricing.
The minimum project size is 5,000 dollars and hourly rates run 50 to 99 dollars, with most projects between 10,000 and 49,999 dollars. Other named clients include Flip.ro, MAM Bricolaj, Zăganu, Avenor College, Viasat, Optiplaza and OPTIblu. The agency suits Romanian clinics and dental groups that want SEO, paid search and conversion work from one team, and its long Regina Maria relationship gives it experience with regulated healthcare brands.
difrnt.'s Website
difrnt. at a Glance
| Founded | 2018 |
|---|---|
| Team size | 16 specialists (2024); some listings say 10-49 employees |
| Headquarters | Bucharest, Romania |
| Leadership | Dan Toma (CEO and Partner); Robert Vîja (COO and Partner); Horia Stupu (Co-founder, advisor); Ciprian Dudulea (Co-founder, advisor) |
| Languages | Romanian, English |
| Pricing | $5,000+ minimum project size and $50-$99 per hour; most projects were $10,000-$49,999. |
| Contracts & reporting | Long-running retainers are common; Regina Maria has worked with them since 2018. Reviewers mention day-to-day communication via Slack. |
| Tools & partnerships | Google Partner; Google Ads; Meta Ads; Google Analytics; Google Tag Manager; Slack; NodeJS; React Native |
Dental Marketing Services
- SEO (content, technical, international)
- local SEO with Google Business Profile and review management
- Google Ads
- Meta Ads
- programmatic media
- social media management
- video production
- content marketing
- UX/UI design and conversion rate optimisation
- Google Analytics and Google Tag Manager setup
- marketing automation
- web development
- GEO for AI-generated answers
Dental Clients & Results
- Regina Maria (healthcare network): higher website traffic and conversion rate from campaigns and ads (Jan 2018-ongoing)
- Alura: +30% sales and +80% non-branded traffic (Mar 2022-Aug 2023)
- Glow2Go: revenue from about $8,700 to $25,200 (two months)
- The Outfit: over 2M EUR sales and 80,000+ customers (two years)
- Confidas: about 200K unique visits (a few months, 2018-2019)
- Sofiaman: +76% sales and +43% traffic
Why Dentists Choose difrnt.
- Clutch review from Regina Maria covers medical ad campaigns since 2018
- Local SEO service includes Google Business Profile and review work
- Publishes Sofiaman case: +76% sales and +43% traffic in a year
- Offers GEO work to get cited in AI-generated answers
- Certified Google Partner with an office on Puțul lui Zamfir
Key Strengths
- Writes content marketing that answers patients' questions about treatments
- Offers UX/UI design with conversion rate optimisation for practice websites
- Sets up practice tracking with Google Tag Manager and analytics
- Provides marketing automation and in-house video production for practices
How the DSA Score Breaks Down
Points earned: 61.3 of 100 (profile 58 × 0.8 + client feedback 14.9). DSA Score: 92/100
What Clients Say About difrnt.
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Clear reporting & honesty 2
- Dental website design 1
- More new patient bookings 1
In ShortClutch clients praise creativity, responsiveness and measurable sales/traffic growth.
Healthcare provider says the agency delivered positioning plus Facebook and Google ad campaigns that raised website traffic and conversion rates.
See it on clutch.coBeauty services founder reports revenue rising from about $8,700 to $25,200 in two months after the agency took over ads and strategy.
See it on clutch.coFootwear eCommerce brand reports 30% more sales and 80% growth in non-branded traffic from SEO, PPC and UX work.
See it on clutch.coShow 1 more client review
- Alex Burghelia, Co-Founder, Flip: Refurbished smartphone marketplace saw improved search rankings and lower cost per transaction from SEO, PPC and creative. Clutch, May 3, 2023
Where difrnt. Is Listed
Questions Dentists Ask About difrnt.
Has difrnt. worked with healthcare brands?
Yes. Regina Maria, a large Romanian private healthcare network, has used them for positioning and ad campaigns since 2018. Medical clients make up about 30 percent of their industry mix.
Who owns and runs the agency?
Dan Toma (CEO) and Robert Vîja (COO) bought 88 percent of the agency in June 2024. Founders Horia Stupu and Ciprian Dudulea stayed on as advisors.
Do they publish measurable results?
Yes. Examples include 30 percent more sales and 80 percent more non-branded traffic for Alura, and revenue rising from about 8,700 to 25,200 dollars in two months for Glow2Go.
What is the minimum budget?
The minimum project size is 5,000 dollars, with hourly rates of 50 to 99 dollars. Most projects were between 10,000 and 49,999 dollars.
Reviews of difrnt.
No reviews on this site yet. Have you worked with difrnt.? Your review helps other dentists choose.