London health and beauty marketing agency with dental SEO, PPC and web design
About Digital Aesthetics
Digital Aesthetics is the trading name of Caliston Ltd, a London marketing agency registered at 124 City Road. The business was founded in June 2007 by Kostas Alekoglu, who remains managing director. It began in a bedroom, then moved to an office on Great Eastern Street and later spent more than ten years in Farringdon. In 2008 a campaign for a London clinic took it into health, beauty and medical aesthetics, and that clinic later grew to six sites. Anna Maria Balint is operations director and Rita Tap leads legal and finance. The team has 12 people, including an SEO manager, designers, writers and web developers, within a 10 to 49 headcount band.
Dental is one of four sectors it covers, alongside beauty, general healthcare and wellness. Its dental work covers general dentists, hygienists, orthodontists, periodontists, endodontists, dental labs and imaging companies. Treatments it promotes include implants, crowns, bridges, Invisalign and Incognito braces. It works with independent practices, multi-site groups and chains. The agency avoids fixed packages. It reviews a practice's website, customer service, sales and operations first, then plans around the patient journey, and its campaigns stay within dental advertising rules.
The dental SEO service has six parts: keyword research, on-page changes to meta tags and content, patient-focused content, outreach for links from dental and health sites, local SEO, and monitoring. Local work covers city and area keywords and accurate details on directories and Google's business listings. Paid search, social media ads, website design, email, reputation management and AI optimisation can be added. SEO usually shows clear gains in three to six months.
Its main dental proof is The Neem Tree Dental Group. The agency consolidated the brand and built a new website to support two new practices. That site was a finalist for best website at the 2018 Dentistry Awards, and it is the agency's highest-converting dental site. W One Dental is also a client, and WebTonic included the agency in a 2026 London shortlist. Other recognition includes finalist places at the Beauty and Aesthetics Awards 2024 and the Aesthetics Awards 2026.
Reviews are few and mixed. Trustpilot shows 3.8 from five reviews: four praise responsive service, brand-aware web design and a salon's growth, while one alleges poor service, which the agency disputes. Sortlist shows one 5/5 review about social media set-up. Pricing is quoted per project, with monthly reporting and flexible budgets.
Digital Aesthetics' Dental SEO Page
Digital Aesthetics at a Glance
| Founded | 2007 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | London, England, UK |
| Leadership | Kostas Alekoglu (Founder and Managing Director); Anna Maria Balint (Operations Director); Rita Tap (Legal and Finance Director) |
| Languages | English |
| Pricing | No public rate card; quoted per scope with flexible budgets and no fixed packages. |
| Contracts & reporting | Monthly reporting covering traffic, rankings and online presence; SEO results typically expected in 3-6 months. No published contract length. |
| Tools & partnerships | Google Ads |
Dental Marketing Services
- Dental SEO (keyword research, on-page optimisation, content creation, link outreach)
- local SEO and Google business listing accuracy
- Google Ads and PPC
- social media marketing and paid social
- dental website design
- content and email marketing
- brand building
- reputation management
- AI optimisation
- patient journey research
- compliance-aware marketing
Practice Types They Work With
- General dentistry
- orthodontics
- implants
- cosmetic dentistry
- periodontics
- endodontics
- dental labs
- dental imaging
- multi-location groups and chains
Dental Clients & Results
- The Neem Tree Dental Group: brand consolidation and new website supporting two new practices
- finalist for best website, Dentistry Awards 2018
- the agency's highest recorded dental website conversion rate
Dental Practices They Have Worked With
- The Neem Tree Dental Group
- W One Dental
Why Dentists Choose Digital Aesthetics
- Health and beauty focus since 2007
- Named dental case studies with results
- SEO plus paid social combined
- Good fit for multi-site groups
- Based in London
Key Strengths
- Builds mobile-friendly clinic websites that reflect each practice's brand
- Runs email marketing for clinics alongside SEO and paid campaigns
- Creates content to support a clinic's search visibility
Awards & Recognition
- Finalist, Best Dental Website Design, Dentistry Awards 2018
- Finalist, Beauty and Aesthetics Awards 2024
- Finalist, Best Service and Solution Provider, Aesthetics Awards 2026
How the DSA Score Breaks Down
Points earned: 42 of 100 (profile 38 × 0.8 + client feedback 11.6). DSA Score: 88/100
What Clients Say About Digital Aesthetics
- 3 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Dental website design 1
- Higher Google Maps & local rankings 1
In ShortClients are beauty and aesthetics businesses praising website design and online visibility.
Sabi Bell praises the team's grasp of the clinic's brand and the responsive, mobile-friendly website it delivered.
See it on at.trustpilot.comEmily Marroni says the team helped her salon thrive in a competitive London area within three months.
See it on at.trustpilot.comGeoffrey Wang says the agency set up the spa's social media to improve online visibility, making the business easier to find, and recommends it.
See it on sortlist.co.ukWhere Digital Aesthetics Is Listed
Questions Dentists Ask About Digital Aesthetics
Which dental practices has Digital Aesthetics worked with?
It has worked with The Neem Tree Dental Group, whose website was a 2018 Dentistry Awards finalist. W One Dental is also a client.
What does its dental SEO service include?
Keyword research, on-page optimisation, patient-focused content, link outreach to dental and health sites, local SEO and monthly monitoring. Directory and Google business listing accuracy are part of the local work.
Does it offer fixed packages?
No. The agency builds a plan for each practice after reviewing its website and operations, and it offers flexible budgets rather than set prices.
How soon can a practice expect SEO results?
Noticeable improvement usually appears within three to six months, depending on local competition and the site's starting point. Paid search and social ads can show results sooner.
What do reviews say about Digital Aesthetics?
Trustpilot shows 3.8 from five reviews, with four positive reviews on service and web design and one negative review that the agency disputes. Sortlist has one 5/5 review.
Reviews of Digital Aesthetics
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