Adelaide web, app and digital marketing studio, part of KWP+Partners since 2021
About Digital Noir
Digital Noir is an Adelaide studio that builds websites and mobile apps and runs digital marketing, including SEO, social media and photography. Since 2021 it has been part of the KWP group, a South Australian independent known first as kwpx and renamed KWP+Partners in March 2025. The studio is at 251 Rundle Street, Adelaide. The wider group adds brand, media, strategy and customer experience work.
The company story starts with Sam Davies, who began freelancing as a graphic designer in London in 2006. That work became Scrimshaw Communications, which ran until 2011, when Davies moved back to Adelaide and founded Digital Noir. The first full-time staff joined in 2013. In 2015 the team briefly ran an offshoot called Pixel Pong in Chiang Mai, Thailand, then based itself in Somerton Park until 2017 before moving to Flinders Street. After KWP acquired the studio, Davies became Executive Director of Brand and Digital, and in 2024 he was made managing director of the group's Adelaide office. The team has about 16 people, including Mel Hammond as Head of Performance and David Pyatt as Solutions Architect.
They have used an Agile method on client projects since 2019. Reviewers describe scoping workshops at the start, regular progress updates and sites that staff can update without hiring a developer. Mel Hammond focuses on upfront strategy and support from kickoff through launch. They have an Adelaide SEO service, but no published local SEO, Google Business Profile or review management method. There is no dental or healthcare marketing page.
Their clients lean to established brands and organisations: Weber, Janome, Grundfos, Drakes, RuralCo, Viterra, Nova, Fresh FM, Scott Salisbury Homes and Shine. Their health-sector work is for charities, namely Kidney Health Australia and Carers SA, and they built a Schoolies festival app for Encounter Youth. No dental practices are named. They also produce the Humans Aren't Robots podcast, which was featured at Pause Fest.
They are rated 4.8 on Google from 20 reviews. Clients say the team kept to agreed timelines, communicated often, worked through feedback quickly and understood the wider business, and one called the pricing cost-effective for the quality. Prices and contract terms are not published. The studio fits a larger practice, a multi-site group or a DSO that wants brand, website and possibly a patient app built together. A single-chair practice after low-cost local SEO alone will find little dental-specific evidence here. Scammers have been impersonating the company with fake job offers.
Digital Noir's Website
Digital Noir at a Glance
| Founded | 2011 |
|---|---|
| Team size | Under 49 employees |
| Headquarters | Adelaide, South Australia, Australia |
| Leadership | Sam Davies (Founder and Director; Managing Director, KWP Adelaide); Mel Hammond (Head of Performance); Paul Murray (CXT Client Engagement Director); David Pyatt (Solutions Architect and Tech Lead) |
| Languages | English |
| Pricing | Not published; budgets and hourly rates on enquiry. |
| Contracts & reporting | Agile delivery with scoping workshops and regular progress updates; no contract length published. |
| Tools & partnerships | WordPress; Agile framework |
Dental Marketing Services
- Website design and WordPress development
- mobile app development
- SEO
- social media marketing
- digital marketing
- graphic and logo design
- photography
- branding through KWP+Partners
Why Dentists Choose Digital Noir
- Grew from a London studio started in 2006
- Merged with Adelaide agency KWP
- Builds mobile apps as well as websites (Digital Noir)
- DesignRush review from Kidney Health Australia
- Rated 4.8 from 20 reviews on DesignRush
Key Strengths
- Builds responsive sites that practices can edit without an outside developer
- Scopes practice website projects through collaborative workshops before design begins
How the DSA Score Breaks Down
Points earned: 46.9 of 100 (profile 40 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Clients Say About Digital Noir
- 4 on Google
In ShortGoogle reviews from businesses and a health charity praise expectations being exceeded and enjoyable website projects.
Steadfast Brecknock Insurance Brokers says the agency surpassed expectations and delivered on promises.
See it on designrush.comEncounter Youth found the process enjoyable and is proud of the launched result.
See it on designrush.comHealth charity found staff great to work with.
See it on designrush.comShow 1 more client review
- Daniel Pike strongly recommends Digital Noir. Google, 5 October 2015
Where Digital Noir Is Listed
Questions Dentists Ask About Digital Noir
Has Digital Noir worked with dentists?
No dental clients are named. Their health-sector work is for charities such as Kidney Health Australia and Carers SA.
Who owns Digital Noir now?
The studio was acquired by Adelaide group KWP in 2021. The group was renamed KWP+Partners in March 2025, and founder Sam Davies leads its Adelaide office.
Can they build a patient app as well as a website?
Yes. They develop iOS and Android apps alongside websites, and their past apps include one built for Encounter Youth's Schoolies festival.
Will we be able to edit the site ourselves?
Yes. Reviewers say the finished sites can be updated without a third-party developer. Builds are typically on WordPress.
What do they charge?
Prices are not published and are quoted on enquiry. One reviewer described the work as cost-effective for the quality.
Reviews of Digital Noir
No reviews on this site yet. Have you worked with Digital Noir? Your review helps other dentists choose.