Moscow agency with dental SEO, Yandex ads and KPI-linked pricing for clinics
About Digitalriff
Digitalriff is a Moscow internet marketing agency founded in 2017 by Alexander Savenkov, who remains founder and managing partner. Its head office is on Ozerkovskaya Embankment, and the company has more than 30 staff and over 50 active clients. Its main sectors are commercial medicine, automotive, e-commerce, real estate, construction and B2B. The agency makes all advertising in-house without freelancers, tracks client satisfaction through NPS, and complies with ISO 9001 and ISO 14001.
Dental work has its own pages for SEO, Yandex Direct advertising and full-funnel clinic marketing. Their dental SEO model rests on six areas: site structure, content, technical optimisation, link profile, usability and behavioural factors, and optimisation for AI assistants such as ChatGPT, Yandex Neuro, Perplexity, GigaChat and Gemini. They write separate strategies for implants, orthodontics for children and adults, periodontics and pediatric dentistry. Technical work covers schema markup, llms.txt, Core Web Vitals, sitemaps and canonical tags. Local work covers Yandex Maps, 2GIS and doctor platforms such as ProDoctorov, ZOON and Na-Popravku, including replies to reviews. Beyond search, they run VK targeting with before-and-after galleries, retargeting, email and SMS campaigns, loyalty and referral schemes, quizzes and landing page changes. Call tracking with Calltouch or Roistat and CRM integration let them report CAC, LTV and ROMI.
Published dental results are specific. For ZUB M in Moscow they replaced a Drupal site with WordPress in about 60 days and wrote about 50 medical texts; indexed pages rose from 20 to 140 and monthly visits from about 200 to 2,500 within three months. Dental Beauty Boutique saw traffic rise fourfold after three months and about 350 extra SEO leads a month. The Astrodent network in Rostov had a fourfold rise in search visits and up to 200 surgery leads. YuMI reached 124 commercial queries in the Yandex top 10 and tripled site conversion. MEDALL grew organic traffic 7.5 times. An implant campaign for Smile Clinic in 2025 produced about 40 qualified leads a month at 2,744 roubles each.
Testimonial letters include one from Astrodent, with others from medical centres, IVF, plastic surgery and cosmetology clinics. The agency holds a top-four place in the SEO through clients' eyes rating for complex SEO and third place for medical internet marketing in 2024.
Work follows six steps: a call, a free audit with a proposal and growth forecast, a presentation, a contract, payment, then a monthly task pool closed by a monthly manager report. Payment can be tied to rankings, traffic or leads. Dental SEO tariffs run from about 65,000 to 130,000 roubles or more a month (some pages give from 80,000); Yandex Direct setup starts at 35,000 and map services at 15,000 roubles a month.
Digitalriff's Dental SEO Page
Digitalriff at a Glance
| Founded | 2017 |
|---|---|
| Team size | 30+ employees |
| Headquarters | Moscow, Russia |
| Leadership | Alexander Savenkov (Founder and Managing Partner) |
| Languages | Russian |
| Pricing | Dental SEO tariffs: Standard up to 65,000 RUB/month, Optimal up to 80,000 RUB/month, Premium from 130,000 RUB/month (another page gives from 80,000 RUB/month). Yandex Direct setup from 35,000 RUB/month; geo-services from 15,000 RUB/month. Some listings give SEO at 82,000-180,000 RUB. |
| Contracts & reporting | Free preliminary audit and proposal with growth forecast; contract signed after approval; work starts after payment; monthly task pool; monthly report from the project manager; payment can be linked to positions, traffic or leads (leads require end-to-end analytics). |
| Tools & partnerships | Yandex Metrika; Yandex Webmaster; Google Search Console; Google Analytics; Calltouch; Roistat; Yandex Direct; Google Ads; Yandex Maps; 2GIS; ProDoctorov; ZOON; Bitrix24 (brief form) |
Dental Marketing Services
- Dental SEO for Yandex and Google
- medical copywriting and articles
- technical SEO and schema
- GEO for AI assistants
- Yandex Direct and Google Ads
- VK and social targeting
- Yandex Maps, 2GIS and doctor-aggregator profile management
- review replies
- email and SMS campaigns
- loyalty and referral programmes
- landing page and usability work
- call tracking and end-to-end analytics
- clinic website development
Practice Types They Work With
- general dentistry
- implants
- orthodontics
- periodontics
- pediatric dentistry
- DSOs/multi-location
Dental Clients & Results
- ZUB M: monthly visits from about 200 to 2,500 and indexed pages from 20 to 140 (3 months after new site)
- Dental Beauty Boutique: 4x traffic (3 months) and about +350 leads per month from SEO
- Astrodent (Rostov network): 4x search visits, up to 200 surgery leads, 700 commercial queries in top 10
- YuMI: 124 commercial queries in Yandex top 10, 3x conversion
- MEDALL: 7.5x organic traffic, 170+ queries in top 10
- Smile Clinic: 40 qualified implant leads per month at 2,744 roubles per lead (2025)
Dental Practices They Have Worked With
- ZUB M
- Dental Beauty Boutique
- Astrodent
- YuMI
- MEDALL
- Smile Clinic (Dr. Sklyaruk)
Why Dentists Choose Digitalriff
- Dedicated dental SEO team
- 4x traffic for a dental clinic
- Medical copywriters
Key Strengths
- Uses BI analytics and neural-network tools to manage clinic marketing performance
- Runs Yandex contextual ads, including campaigns for dental implant leads
- Tracks clinic enquiries in Bitrix24 and AmoCRM alongside Yandex Metrika and Google Analytics
- Measures clinic satisfaction with its service through NPS scores
Awards & Recognition
- SEO through clients' eyes rating: top 4 for complex SEO
- 3rd place for medical internet marketing (2024)
How the DSA Score Breaks Down
Points earned: 50 of 100 (profile 51 × 0.8 + client feedback 9.2). DSA Score: 90/100
What Dental and Healthcare Clients Say About Digitalriff
- 5 on its website
- 2 from dental practices
Clients Most Often Praise
- Dental website design 1
- Communication & responsiveness 1
- More new patient bookings 1
- Higher Google Maps & local rankings 1
In ShortMedical, dental and plastic-surgery clinics praise the quality of site promotion, fast responses and large organic traffic growth. Long-term satisfaction is a recurring theme.
Марущенко Ю.П. expresses deep gratitude for cooperation on search engine promotion.
See it on digitalriff.ruПавлов thanks the agency and specifically its project manager Elena Sevryugina.
See it on digitalriff.ruКвасова Виктория thanks the agency for high-quality website promotion; also gave a video testimonial.
See it on digitalriff.ruShow 2 more client reviews
- Савина Н.А. reports organic search visits grew tens of times year over year. Agency website
- Савина Н.А. highlights the agency's speed of response to requests. Agency website
Where Digitalriff Is Listed
Questions Dentists Ask About Digitalriff
Has Digitalriff worked with dental clinics before?
Yes. They have dental cases for ZUB M, Dental Beauty Boutique, Astrodent, YuMI, MEDALL and Smile Clinic, with traffic and lead figures for each.
How much does dental SEO cost with them?
Dental SEO tariffs run from about 65,000 roubles a month up to 130,000 roubles or more (another page gives a start of 80,000 roubles). A manager confirms the final price after an audit.
Can I pay based on results?
They offer KPI-linked payment tied to rankings, traffic or leads. Lead-based payment requires end-to-end analytics to be set up.
Do they cover Yandex as well as Google?
Yes. They promote clinics in both search engines and also run Yandex Direct ads and manage Yandex Maps and 2GIS listings.
How do they report?
The project manager sends a monthly report based on the chosen tariff. They can connect call tracking and the clinic CRM to measure CAC, LTV and ROMI.
Do they handle specific treatments differently?
Implants, orthodontics, periodontics and pediatric dentistry each get their own strategy.
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