Wellington performance marketing agency for e-commerce and SaaS, led by Google Ads
About Digitella Marketing
Digitella Marketing is a performance marketing agency in Wellington, New Zealand, at 24 Southampton Road (some listings place it on Garrett Street in Te Aro). Daniel Raats and Bob Anderson, both Bachelor of Commerce graduates in management and marketing from Victoria University of Wellington, started it in 2020 during the pandemic. Their first joint effort was selling a scooter online, and lower media prices during lockdowns helped them win early clients.
Their work splits into pay-per-click at 35%, SEO at 30%, social media at 25% and digital strategy at 10%. Google Ads carries most of the paid search effort, with Meta, YouTube, TikTok, LinkedIn, Bing and Pinterest also in use. SEO covers on-site work, content, link building, mobile and local search. They also run Klaviyo email flows, set up analytics and marketing dashboards, and report monthly. The team is small, at two to nine people, and staff include Logan Caunter, Ella Middleton, Zeb Aupa'au and Frankie Healey.
Their market is e-commerce and SaaS, and they have no dental or healthcare client. What carries over to a practice is their focus on bookings. Wellington Surf Lessons got more than 500 booked lessons, over 120,000 accounts reached and a return on ad spend above 25x from one summer of social campaigns. A clinic with spare chair time could apply the same approach to Google Ads and Meta campaigns for specific treatments.
Other published results are detailed. AddressFinder saw yearly users rise from 140,000 to 307,000 and organic users from 55,000 to 178,000. The Domain Name Commission used 217% more of its Google Ad Grant, lifted grant clicks from 350 to 830 and grew organic traffic 20% year on year. The Flatpack Company reached a $130,000 month, up from around $30,000, with email flows adding about $20,000 a month. Sheepskin Warehouse saw online sales up more than 80% year on year.
Clutch rates them 4.8 from nine reviews, and Google shows 5.0 from 33. Reviewers describe the team as communicative, proactive and quick. Criticism is specific rather than general: one client wanted reporting tied to profit margin rather than revenue, another felt website work was sometimes poorly timed because of thin briefs, and one described organic growth as modest.
The minimum project is USD 5,000 (some listings say budgets from USD 1,000), at USD 150 to 199 an hour. Pricing is quoted after a call or audit. Contract length is not published. A Wellington practice that wants a data-heavy paid search partner and is willing to supply the clinical detail could work with them.
Digitella Marketing's Website
Digitella Marketing at a Glance
| Founded | 2020 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Wellington, Wellington, New Zealand |
| Leadership | Daniel Raats (Co-founder and Managing Director); Bob Anderson (Co-founder and Business Development Director) |
| Languages | English |
| Pricing | Minimum project USD 5,000+ (some listings say budgets from USD 1,000); USD 150-199 per hour. Quotes given after a call or audit. |
| Contracts & reporting | Monthly reporting; contract length not published. |
| Tools & partnerships | Google Ads; Google Ad Grants; Meta Ads; Klaviyo; YouTube; TikTok; LinkedIn; Bing; Tracksuit; marketing dashboards |
Dental Marketing Services
- Google Ads management
- local SEO and on-site optimisation
- content and link building
- Meta and social media advertising
- email marketing
- analytics setup and marketing dashboards
- monthly reporting
Dental Clients & Results
- Wellington Surf Lessons: 500+ booked lessons, 120,000+ accounts reached, ROAS above 25x (Dec 2022 to Mar 2023)
- AddressFinder: users up 119% from 140K to 307K and organic users up 225% (Jan 2021 to Mar 2022)
- Domain Name Commission: 217% more Google Ad Grant spend used, grant clicks 350 to 830, organic traffic up 20% YoY (Feb to May 2022)
- The Flatpack Company: record $130,000 month from about $30,000, about $20,000 a month from email flows
- Sheepskin Warehouse: online sales up 80%+ YoY (May 2022)
Why Dentists Choose Digitella Marketing
- Over 500 bookings and a 25x ad return for Wellington Surf Lessons in one season
- Booking-focused campaigns
- 4.8 from 9 Clutch reviews
- Projects from $5,000
Key Strengths
- Guides practices through website migrations and AI-driven search changes
- Adds Meta ads for patient lead generation once a practice's search is in place
- Runs booking-focused Google Ads campaigns that fill appointment slots
- Manages social media posts that keep a practice visible to local patients
How the DSA Score Breaks Down
Points earned: 58.3 of 100 (profile 54 × 0.8 + client feedback 15.1). DSA Score: 92/100
What Clients Say About Digitella Marketing
- 3 on Google
- 2 on review sites
- 1 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 2
- Clear reporting & honesty 1
- Communication & responsiveness 1
In ShortClients praise a young, proactive, communicative team with fast turnarounds and strong SEO/SEM results.
Sarah Burns reports strong SEO and SEM results after a website migration plus guidance on AI-driven search changes.
See it on designrush.comTeena Jelsma describes SEO and Google Ads work that improved digital presence, followed by Meta ads for lead generation.
See it on designrush.comNew business owner grateful for help setting up back-end steps so the new website reaches its audience.
See it on designrush.comShow 3 more client reviews
- Stuart Clarke found the team proactive, efficient and communicative on digital strategy and social media. Clutch, Mar 15, 2023
- Matt Ramsay, Product Manager, AddressFinder Ltd: Impressed by attention to detail, expertise and dedication to goals on digital marketing and SEO. Clutch, Apr 13, 2022
- Leanne Ross says Digitella focuses only on effective work that moves the needle for organisations. Agency website
Where Digitella Marketing Is Listed
Questions Dentists Ask About Digitella Marketing
Has Digitella worked with dental practices?
They have no dental or healthcare clients. Their focus is e-commerce and SaaS, with clients such as AddressFinder, Mitchells Nutrition and Wellington Surf Lessons.
Can their booking-focused campaigns fill appointments?
For Wellington Surf Lessons they delivered more than 500 booked lessons and a return on ad spend above 25x in one season. A practice would need to test whether this approach transfers to dental treatments.
Who founded the agency?
Daniel Raats and Bob Anderson founded Digitella in 2020. Both studied commerce at Victoria University of Wellington.
What is the minimum budget?
The minimum project is USD 5,000, with hourly rates of USD 150 to 199. They quote after an initial call or audit.
Are there any criticisms from clients?
Clutch reviews are mostly positive at 4.8. One client wanted margin-based rather than revenue-based reporting, and another felt website projects were sometimes poorly timed.
Reviews of Digitella Marketing
No reviews on this site yet. Have you worked with Digitella Marketing? Your review helps other dentists choose.