Bruges-based communications group offering SEO, GEO audits, PR and branding
About D'M&S
D'M&S is an independent communications group with its head office in Bruges, West Flanders. It was founded in 1984 and marked its 40th anniversary in June 2024. Arne Dacquin is CEO. It has a staff of more than 80, working in Dutch, French and English. It has offices in Bruges, Brussels and Antwerp in Belgium, plus Utrecht in the Netherlands and Lille in France. The press and content division trades as Pressworld.
The agency's services span marketing strategy, branding, website and web application development, media buying, events, press relations and AI strategy. Under online marketing they offer technical SEO audits, keyword analysis, content strategy and site optimisation, together with paid search, display, video and retargeting, social media for Instagram, Facebook, LinkedIn and TikTok, and email automation. They steer campaigns on conversions and ROAS rather than clicks, and test audiences, ads and landing pages on an ongoing basis. They are a Google Partner.
A distinctive service is the GEO audit, which measures how visible a brand is inside AI-generated answers. The audit tracks how often the brand is named, whether its website is cited as a source, its position in answers and the tone used, then benchmarks this against competitors. The output is a prioritised report naming which pages and content to improve. Their news section also covers AI search, GEO copywriting and the effects of Google's December 2025 core update.
No dental clients or dental marketing pages are published. Healthcare and life sciences appear among their sectors, with past projects for AZ Sint-Jan hospital, De Prêtre Orthopedie, Terumo and Bacterelax, and a news piece on the Belgian pharma market. Most named clients are industrial and B2B brands such as Heidelberg Materials, Dossche Mills, Würth Belux, Vanmarcke and Boplan.
On Sortlist, where they have been listed since 2014, two reviews rate them 5 out of 5. Reviewers describe the team as a partner that brings ideas and gives frank, reasoned advice, and as professional and friendly. They have no reviews on Clutch. Prices and minimums are not published. D'M&S fits a dental group, dental supplier or clinic network in Belgium or northern France that wants brand, PR, web and AI-search visibility handled by a large multidisciplinary team, rather than a single practice seeking a small local SEO retainer.
D'M&S' Website
D'M&S at a Glance
| Founded | 1984 |
|---|---|
| Team size | 80+ employees |
| Headquarters | Bruges, West Flanders, Belgium |
| Other offices | Brussels, Antwerp, Utrecht (Netherlands), Lille (France) |
| Leadership | Arne Dacquin (CEO); Dirk Snauwaert (PR and Communications Director, Pressworld) |
| Languages | Dutch; French; English |
| Pricing | Not published; quotes on request. |
| Tools & partnerships | Google Partner |
Dental Marketing Services
- Technical SEO audits
- keyword analysis
- content strategy
- GEO audits for AI search visibility
- paid search and display advertising
- social media marketing
- email automation
- website development
- branding
- press relations
Why Dentists Choose D'M&S
- Head office on Vaartdijkstraat in Bruges
- Says it has more than 40 years of agency experience
- Team of more than 80 specialists
- Client logos include Urologisch Centrum, MediPlan+ and ECA-MED
- Offices in Belgium, the Netherlands and France
Key Strengths
- Turns technical medical topics into clear patient-facing messaging
- Runs a GEO audit of how often AI answers mention the practice
- Tests natural patient-style prompts in ChatGPT, Gemini and Perplexity
- Compares a practice's AI visibility and sentiment against competing practices
How the DSA Score Breaks Down
Points earned: 35 of 100 (profile 27 × 0.8 + client feedback 13.4). DSA Score: 87/100
What Clients Say About D'M&S
- 2 on review sites
Clients Most Often Praise
- Clear reporting & honesty 1
- Dental website design 1
- Understanding of dentistry 1
Chantal Spies says D'M&S co-developed the creative strategy and turned technical products into appealing market messaging, giving honest, well-reasoned advice.
See it on sortlist.comFor a website project, praised the very professional approach, broad expertise and friendly, talented, enthusiastic team.
See it on sortlist.comWhere D'M&S Is Listed
Questions Dentists Ask About D'M&S
Does D'M&S work with dental practices?
No dental clients or dental-specific pages are published. They have done healthcare and medical work, including for AZ Sint-Jan and De Prêtre Orthopedie.
What is their GEO audit?
It measures how often a brand appears in AI-generated answers, whether its site is cited and the sentiment used, compared with competitors. The result is a prioritised report of pages and content to improve.
Where do they have offices?
Their head office is in Bruges, with further offices in Brussels, Antwerp, Utrecht and Lille.
How large is the agency?
They have more than 80 staff, in the 50 to 249 employee band.
What do clients say about them?
Two Sortlist reviews give 5 out of 5, praising honest advice, idea generation and a professional, friendly team. Those reviews concern branding and web work.
Reviews of D'M&S
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