Healthcare website and patient acquisition platform, now combined with dental software firm Yapi
About DoctorLogic
DoctorLogic is a software-plus-services company in Plano, Texas, that builds and runs websites for medical and dental practices and layers SEO, content and paid media on top. Stuart Lloyd and Ray Myers founded the business in 2003. In January 2020 it raised a 7 million dollar Series A, led by Austin investor Unbundled Capital, with Lloyd serving as CEO and Kip Young as president. At that point it worked with more than 330 practices across aesthetics, dentistry, surgery and general medicine.
The biggest recent change is structural. In April 2025 DoctorLogic merged with Yapi, a patient communication platform for dental offices, with law firm Reed Smith advising. The aim was a single platform that follows the patient from first search through ongoing engagement, and the company's pages now carry Yapi + DoctorLogic branding. For a dental buyer this means website, SEO and patient messaging can sit with one vendor.
The product is built around its Content Creation Engine. Its dental SEO covers work on page titles, copy and site structure, local backlink building, visibility in Google Maps and mobile results, and reporting on traffic and patient leads, all on HIPAA-compliant hosting. Feature pages add before-and-after galleries, a review feed that gathers patient reviews from across the web, and managed chat. SEO content it writes stays the property of the practice.
Its dental proof points are unusually detailed. MINT Dentistry, a multi-state group that also runs MINT Orthodontics and PURE Oral Surgery, went from one directory-style site to more than 100 separate location sites, and reached close to 20,000 ranked keywords, an 1,100 percent rise, with new location sites often live within one to two weeks. Texas Center for Cosmetic Dentistry in Houston, a client since October 2017, has 852 percent more indexed keywords and 221 percent more visitors. Emigh Dental Care in California saw 479 percent more ranked keywords and 30 percent more leads in the first month. Orthodontic group Smile Doctors rolled the platform out to 591 locations.
The fit is strongest for practices that want a managed website platform rather than a stand-alone SEO consultant, and for DSOs that need many location sites run from one system. Independent review sites show a split picture. Older G2 feedback, mostly from medical and plastic surgery offices, credits helpful account managers, while several recent reviews complain about SEO that did not deliver, slow communication, automatic renewals and losing the website at the end of a contract. Prices and contract lengths are not published; the company works through a demo request, so practices should ask about renewal terms and site ownership before signing.
DoctorLogic's Dental SEO Page
DoctorLogic at a Glance
| Founded | 2003 |
|---|---|
| Headquarters | Plano, Texas, USA |
| Leadership | Stuart Lloyd (Co-founder and CEO, as of 2020); Ray Myers (Co-founder); Kip Young (President, as of 2020) |
| Languages | English |
| Pricing | Not published; pricing is given after a demo request. |
| Contracts & reporting | Not published. Practices retain ownership of SEO content. Some recent G2 reviewers mention auto-renewing contracts and sites being taken down when a contract ended. |
| Tools & partnerships | Proprietary Content Creation Engine website platform; Yapi patient communication platform; Google Partner badge; HIPAA-compliant hosting; HubSpot (used for landing pages) |
Dental Marketing Services
- Dental website design and management
- HIPAA-compliant hosting
- local SEO for Google Search and Google Maps
- on-page SEO (titles, content, site structure)
- local link building
- SEO content writing
- before-and-after smile galleries
- review aggregation and display
- managed chat
- Google Ads and paid social
- multi-location site rollout
- traffic and lead reporting
- patient communication via Yapi
Practice Types They Work With
- General dentistry
- cosmetic dentistry
- orthodontics
- oral surgery
- DSOs/multi-location
Dental Clients & Results
- MINT Dentistry: about 20,000 ranked keywords, a 1,100% increase, and 100+ location sites since partnering in 2019
- Texas Center for Cosmetic Dentistry: indexed keywords up 852%, indexed pages up 784%, visitors up 221%, leads up 29% since October 2017
- Emigh Dental Care: ranked keywords up 479%, indexed pages up 375%, leads up 30% in the first month after launch
- Advanced Dentistry of Centre County: more than 1,300 ranked keywords
Dental Practices They Have Worked With
- MINT Dentistry
- Texas Center for Cosmetic Dentistry
- Emigh Dental Care
- Advanced Dentistry of Centre County
- Smile Doctors
Why Dentists Choose DoctorLogic
- Practices keep ownership of all website content
- AI tools build smile galleries and pull in reviews from all sources
- HIPAA-safe hosting built in
- Links with Yapi and Rectangle Health for patient payments
- Twice named to the Inc. 5000
Key Strengths
- Reports analytics across every location so dental groups can compare site performance
- Builds trusted local backlinks to lift practices in nearby patient searches
- Targets Google Maps and mobile results for local dental searches
- Reports how website traffic and patient leads improve over time
Awards & Recognition
- Inc. 5000 list
- Inc. 5000 Fastest Growing Texas companies 2020
How the DSA Score Breaks Down
Points earned: 56 of 100 (profile 55 × 0.8 + client feedback 12). DSA Score: 91/100
What Dental and Healthcare Clients Say About DoctorLogic
- 1 on its website
In Short2020-era G2 reviews consistently praise responsive, accessible account managers and an all-in-one website/SEO platform.
Dr. Ryan Muchowski says DoctorLogic has exceeded his expectations across two separate accounts and that the team treats his practice as more than an invoice.
See it on doctorlogic.comWhere DoctorLogic Is Listed
Questions Dentists Ask About DoctorLogic
Who owns DoctorLogic now?
DoctorLogic merged with Yapi, a dental patient communication software company, in a deal announced in April 2025. The combined business now brands itself as Yapi + DoctorLogic.
Has DoctorLogic worked with dental groups with many locations?
Yes. For MINT Dentistry it built more than 100 location sites across more than ten markets, and Smile Doctors deployed the platform across 591 orthodontic locations.
Who owns the content on a DoctorLogic website?
The practice retains ownership of the SEO content created for it. Some recent reviewers say their site went offline when their contract ended, so it is worth asking how the website itself is handed over.
How much does DoctorLogic cost?
The company does not publish prices. Quotes are given after a demo request.
What results has DoctorLogic published for dentists?
Case studies show an 1,100 percent rise in ranked keywords for MINT Dentistry, an 852 percent rise in indexed keywords for Texas Center for Cosmetic Dentistry and 30 percent more leads in the first month for Emigh Dental Care.
Reviews of DoctorLogic
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