Dominate Dental Reviews & Agency Profile

About Dominate Dental

Dominate Dental is a Birmingham marketing agency that works only for UK dental practices. It is registered as Ignite DMA Limited at St Paul's Square. The business behind the brand has worked with UK practices since 2012. It has more than 30 practice clients, from single sites up to a 20-location group. Josie Mitchelmore is Managing Director and opens every client relationship. Dan Ashburn is co-founder, and a small named team covers client success, performance marketing, marketing technology and social media.

The agency arranges its work in four stages: getting found, getting booked, getting patients to attend, and converting them to treatment. Search is the first stage. Work starts with a technical and local audit covering site speed, structure, schema, indexation and Google Business Profile gaps. That is followed by monthly local SEO and a steady flow of content answering patient questions about cost, pain and timelines. Each piece is checked against GDC and ASA rules before it goes live. Review growth is built into the front desk routine. A monthly report tracks visibility in Google, Google AI Overviews, ChatGPT, Perplexity and Gemini. The agency expects quick fixes to show within about 60 days and real movement in three to four months.

Later stages rely on paid ads and EnGen, their AI front-of-house tool, which replies to enquiries, books consultations and takes deposits. Front desk and treatment coordinator training then aims to turn consultations into started treatments. The focus is on high-value work such as Invisalign, implants, composite bonding and cosmetic dentistry. This suits independent practices and groups that want more of those cases.

Published results include Guildford Orthodontics, with 368 Invisalign enquiries, 123 attended consultations, 22 treatment starts and £107,110 in confirmed revenue. Yew Tree Dental recorded 98 Google Ads conversions at £12.59 each, and Rugby Smiles generated 57 implant enquiries at £27.78 each. At Crown House Dental, 18 front desk staff across three sites were trained. Other named clients include MiSmile Tooth Club, Sloan Dental and Sleaford Smiles. The agency shows no written testimonials on its site, only a linked 5.0 Google rating.

Prices are published. Single services start at £600 a month, Get Found (SEO plus AI search) is £999, the Attended Patient System is £1,500 plus ad spend, and Market Dominance is £2,499 plus ad spend. Agreements roll every 90 days with no exit penalty. Higher plans include area protection of three to ten miles per treatment. They also carry a written number of attended consultations within 90 days, and if it is missed the agency works for free until it is reached.