Egypt-founded agency with a published dental SEO case study and bilingual web builds
About Dot IT
Dot IT is a full-service digital marketing firm that began in Egypt in 2003. It has since added registered entities in Estonia (Dot IT OU, 2020) and Dubai (Dot IT FZCO, 2023), and it is opening an office in Barcelona. Its head office is now at IFZA Business Park, Dubai Silicon Oasis, with Cairo as its second location. The team has 10 to 49 people, and Mohamed Arafat is CEO. Services include branding, web design and development, e-commerce, SEO (technical, local, international and AI visibility), social media, paid ads and marketing consultancy. Work is delivered in English and Arabic.
Dot IT has a dental SEO page built around one anonymous case study, a dentist whose clinic had run for about ten years. They first researched the clinic's services, past marketing and competitors, then built a keyword list and fixed technical faults. That work included usability changes and a move to faster hosting. They optimised titles, meta descriptions, headers and images, published blog posts, articles and infographics on dental topics, and ran outreach and link building. For local search they completed the Google Business Profile with hours, services and photos of the clinic and staff, pursued reviews, and added local citations. Reporting was monthly, using Google Analytics, Search Console and Semrush.
The results for that dentist include 9.03 million impressions, 246,000 clicks and about 1,600 ranking keywords. Of 150 target keywords, 61 reached the top three, and Business Profile reviews rose by 200%. Visitors came from Saudi Arabia, Jordan, Kuwait, the UAE, the United States and other countries. The work ran for between six months and two and a half years. They also ran a separate $24,000 dental SEO project over 36 months from 2023, and Wonders Dentistry is a client. Another dental site reached Google's first page within three months.
This mix suits clinics in Egypt and the Gulf that want an English and Arabic website plus SEO from one supplier, especially those that also draw patients from abroad. Other industries they serve include healthcare, education, law, finance and real estate. Named non-dental clients include Uniserve Middle East, Fresh Egypt Products, the Investor Protection Fund and Mubasher.
Feedback is mostly positive: 4.7 from 24 Clutch reviews, 4.5 on DesignRush and 4.8 on Semrush. Clients often mention on-time delivery, professionalism and value. Some wanted more frequent progress updates. One 1-star client complained of weak after-sales support and missing store features, and the founder disputed this publicly. Packages include SEO from $750 a month, social media from $600 a month and websites from $850 a month, with rates of $25 to $49 an hour and a $1,000 minimum. The agency holds a set of 2023 Semrush 'Top Company' badges for Dubai.
Dot IT's Dental SEO Page
Dot IT at a Glance
| Founded | 2003 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Cairo, Cairo Governorate, Egypt |
| Other offices | Dubai (UAE), Tallinn (Estonia), Barcelona (Spain) |
| Leadership | Mohamed Arafat (CEO) |
| Languages | English; Arabic |
| Pricing | $25-$49 per hour and a $1,000+ minimum, with packages: SEO from $750 a month, social media from $600 a month, website design from $850 a month, branding from $1,500. Average rate of about $25 per hour. One dental SEO project was priced at $24,000 over 36 months. |
| Contracts & reporting | Quote process: email and phone call from a representative, a time and cost estimate, then an online or in-person meeting. Monthly reports with KPIs. No contract length published. |
| Tools & partnerships | Google Analytics; Google Search Console; Semrush (Semrush Agency Partner); WordPress; Google Ads; Meta ads; TikTok, Snapchat and YouTube ads |
Dental Marketing Services
- Dental SEO strategy
- Keyword and competitor research
- Technical SEO audits, usability fixes and hosting upgrades
- On-page optimisation
- Dental content (blogs, articles, infographics)
- Link building and outreach
- Local SEO and Google Business Profile optimisation
- Review growth
- Local citations
- Monthly KPI reporting
- English and Arabic website design
- Google Ads and paid social
- Branding
Dental Clients & Results
- Unnamed dental clinic: 9.03 million impressions, 246,000 clicks, 61 of 150 target keywords in the top 3 and 200% more Google Business Profile reviews (over 6 months to 2.5 years)
- Unnamed dental practice: first-page Google rankings for many relevant keywords ($24,000 project, 36 months from 2023)
- Dental clinic: site reached Google's first page within three months
Dental Practices They Have Worked With
- Wonders Dentistry
Why Dentists Choose Dot IT
- Dental clinic reached page one in three months
- Clients include The British University in Egypt
- English and Arabic site builds
Key Strengths
- Runs Meta, Google, TikTok and YouTube ads alongside practice branding
- Runs remarketing campaigns with optimised landing pages for treatment offers
- Uses social media listening and competitor analysis for practice brands
- Builds a custom SEO package around each practice's needs and budget
Awards & Recognition
- Top SEO Company Dubai 2023
- Top PPC Company Dubai 2023
- Top Social Media Marketing Company Dubai 2023
- Top Digital Marketing Company Dubai 2023
- Top Web Design Company Dubai 2023 (Semrush Agency Partners badges)
How the DSA Score Breaks Down
Points earned: 49 of 100 (profile 41 × 0.8 + client feedback 16.2). DSA Score: 90/100
What Clients Say About Dot IT
- 6 on review sites
Clients Most Often Praise
- Dental website design 5
- Higher Google Maps & local rankings 4
- Clear reporting & honesty 1
In ShortClients praise professionalism, creativity, responsiveness and SEO and web delivery.
Ran social media management and paid campaigns on Meta, TikTok, Google and YouTube for an engineering software firm, and the reviewer praised the creativity.
See it on clutch.coDelivered a new website and brand identity, and was praised as flexible and reliable. The reviewer suggested more frequent progress updates.
See it on clutch.coDelivered end-to-end website design and development with basic SEO and a CMS, and the reviewer found the team collaborative and solution-oriented.
See it on clutch.coShow 3 more client reviews
- Doaa Darwish, Owner, GLIMMR Homes Real Estate: Delivered a website, SEO and branding materials for a real estate agency, and the owner was fully satisfied. Clutch, Jun 27, 2024
- Haitham El Baz, CMO, ABC for Retail Display Fixtures: Delivered a bilingual website, SEO and social media content, and the team was cooperative throughout. Clutch, Dec 24, 2022
- Fatima Salama, Sales & Marketing Director, Fresh Egypt Products: Delivered branding, a website and SEO for a produce exporter, and the reviewer felt it was a real partnership. Sortlist
Where Dot IT Is Listed
Questions Dentists Ask About Dot IT
Has Dot IT done SEO for dental clinics?
Yes. They worked for an unnamed clinic that reached 246,000 clicks and had 61 of 150 target keywords in the top three. They also ran a 36-month dental SEO project, and Wonders Dentistry is a client.
What does their dental SEO work include?
It covers competitor and keyword research, technical fixes including faster hosting, on-page optimisation, dental content, link building and Google Business Profile work. Reporting is monthly, using Google Analytics, Search Console and Semrush.
Can they build my website in Arabic and English?
Yes. They build websites in both languages, and they work in English and Arabic.
How much does SEO cost with Dot IT?
SEO packages start at $750 a month, and hourly rates run $25 to $49. One dental SEO project was priced at $24,000 over 36 months.
What do clients criticise?
Some reviewers asked for more frequent progress updates. One 1-star reviewer complained of weak after-sales support on an e-commerce build, which the founder disputed in a public reply.
Reviews of Dot IT
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