Cambridgeshire SEO, PPC and web agency founded 2005, working on rolling monthly terms
About Doublespark
Doublespark is a small search and web agency based in Cambridge. Gary Cottam set it up in 2005 as an SEO consultancy. He still leads the firm as founder and head of search and has more than 20 years in the field. The agency later added website design, development and hosting. Its main office is at Wellington House on East Road, Cambridge. There are also offices in Peterborough and in March, Cambridgeshire. It is a boutique, fully in-house operation with no business development staff and no junior account handlers. Clients deal directly with senior specialists.
The SEO process has six stages. Discovery uses Search Console, GA4, a full crawl, Ahrefs and Semrush. Planning produces a written roadmap in which each action has a stated reason and expected impact. Technical work covers Core Web Vitals, indexing, internal links, structured data, canonical tags, JavaScript rendering and log files. Pages are then rewritten for search intent, and new pages are built where demand exists. Authority comes from digital PR, outreach and local SEO. The agency also offers AI search optimisation for answer and generative engines, and tracks citations in AI tools.
Their local SEO service is the most useful one for a dental practice. GP surgeries, dental clinics, physiotherapists, opticians and aesthetic clinics are among the sectors served. It covers Google Business Profile category choice, photo and post plans, review workflows that follow Google's rules, replies to reviews, and Q&A monitoring. Citation work cleans up name, address and phone details on UK directories such as Yell, Scoot, Cylex and FreeIndex. Local Falcon grid tracking shows map visibility across a whole area. An anonymised private clinic in Cambridge gained 68 percent more organic local traffic in three months after new service-area pages and a profile content plan.
Other results include a 42 percent rise in organic traffic in three months for care provider CareUK247, with pages loading 1.8 seconds faster. Histon garage SRG saw local traffic rise 73 percent and phone enquiries rise 60 percent in ten weeks. No dental practice is named as a client. The agency is rated 4.9 on Google from 15 reviews. They often mention plain-English explanations, quick replies and help after bad experiences with other agencies.
There are no fixed packages. Retainers run from about £500 a month for small firms up to £3,000 or more for competitive campaigns. One-off audits cost around £1,000 to £3,000. Contracts roll monthly and need 30 days' notice to end. Each month the client gets a written report and a call to go through it.
Doublespark's Website
Doublespark at a Glance
| Founded | 2005 |
|---|---|
| Headquarters | Cambridge, Cambridgeshire, England, UK |
| Other offices | Peterborough, March (Cambridgeshire) |
| Leadership | Gary Cottam (Founder and Head of Search) |
| Languages | English |
| Pricing | No fixed packages. Monthly SEO retainers from about £500 for small businesses up to £3,000+ for competitive or large campaigns; one-off audits about £1,000-£3,000. Free audits are offered for SEO, local SEO, PPC and websites. |
| Contracts & reporting | Rolling 30-day terms with no long-term contract and 30 days' notice to leave. Work starts with a written roadmap. KPIs are agreed at the outset, and a monthly written report covers rankings, traffic, leads, completed work and next steps, with a review call. |
| Tools & partnerships | Google Partner; Google Search Console; GA4; Microsoft Clarity; Screaming Frog; Sitebulb; Ahrefs; Semrush; Majestic; DataForSEO; Local Falcon; PageSpeed Insights; Lighthouse; GTmetrix; waikay.io; AWS and Cloudflare hosting |
Dental Marketing Services
- local SEO and Google Business Profile management
- review generation workflows and review responses
- citation audit and clean-up on UK directories
- location and service-area pages
- technical SEO including Core Web Vitals and structured data
- content rewriting for search intent
- digital PR and link building
- AI search optimisation (AEO and GEO)
- Google Ads and Microsoft Advertising
- website design, managed hosting and maintenance
- SEO audits
- monthly reporting
Practice Types They Work With
- Dental clinics (among the medical and wellness sectors served)
Dental Clients & Results
- CareUK247: organic traffic up 42% and load time 1.8s faster (3 months)
- SRG Garage: local traffic up 73% and phone enquiries up 60% (10 weeks)
- Forward NPD: rankings recovered after a site migration (8 weeks)
- Private clinic, Cambridge (anonymised): organic local traffic up 68% (3 months)
Why Dentists Choose Doublespark
- Trading since 2005, led by founder Gary Cottam
- SEO retainers from about £500 a month
- CareUK247 organic traffic up 42% in three months
- SRG Garage phone enquiries up 60% in ten weeks
- Rolling 30-day retainers, no fixed packages
Key Strengths
- Hosts and maintains WordPress practice websites, fixing stability problems
- Fixes structured data, Core Web Vitals and indexing on practice websites
- Delivers a written SEO roadmap for the practice with prioritised actions and expected impact
Awards & Recognition
- Google Partner
How the DSA Score Breaks Down
Points earned: 67.7 of 100 (profile 66 × 0.8 + client feedback 14.9). DSA Score: 94/100
What Clients Say About Doublespark
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Communication & responsiveness 1
In ShortLong-term clients praise SEO rankings, responsive hosting/maintenance and technical help.
Reached page one within a couple of months, top-three for some phrases after six months, and more quote calls.
See it on trustanalytica.orgClient since 2012 praises SEO work and quick responses to update requests.
See it on trustanalytica.orgDecade-long relationship including SEO that reached page one for key terms.
See it on trustanalytica.orgShow 1 more client review
- Hosting and maintenance since 2020; fixed WordPress stability issues and helped launch a WooCommerce shop. Google
Where Doublespark Is Listed
Questions Dentists Ask About Doublespark
Does Doublespark work with dental practices?
Dental clinics are among the medical and wellness sectors they serve. No dental practice is named as a client, but they have an anonymised private clinic case with a 68% rise in local organic traffic in three months.
Will I be tied into a long contract?
No. They work on rolling 30-day terms with no long-term contract, and you give 30 days' notice to leave.
What does SEO with Doublespark cost?
Monthly retainers run from about £500 for small businesses up to £3,000 or more for competitive campaigns. One-off audits cost around £1,000 to £3,000, and there are no fixed packages.
How do they handle Google reviews and the map pack?
They set up review workflows that follow Google's guidelines, reply to positive and negative reviews, and use review content in on-page copy. Grid tracking with Local Falcon shows map visibility across your area.
Who will actually work on my account?
The agency is fully in-house and has no junior account handlers. Founder Gary Cottam leads search work, and clients deal directly with senior specialists.
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