Towson branding and web agency, founded 2013, offering SEO and digital marketing
About Duckpin Design
Duckpin, which also trades as Duckpin Design, is a branding, web and marketing agency at 320 E. Towsontown Blvd., Suite 2W, in Towson, Maryland, just north of Baltimore. It was started in 2013 by Andrew Woods, Cara Bonadio and Chad Birenbaum in a spare bedroom of Woods's home before moving into a small historic building in Towson. Woods is CEO, Bonadio is COO and Birenbaum is creative director. The wider team includes two senior web developers, a senior designer and a VP of growth and partnerships, Matt Culloty, whose own agency Duckpin acquired in 2022. Several staff are alumni of nearby Stevenson University.
The agency's roots are in design. Its service list spans branding, print and packaging design, signage, app and UX design, and web design and development, with SEO, e-commerce SEO and digital marketing added on top. Its search work starts with the client's brand and works outward: keyword research, technical fixes so search engines index the site properly, content such as comparison articles and question-led pieces, and backlink placement on relevant third-party sites. Digital marketing services also include conversion tracking, visitor behaviour analysis, reputation management, lead nurturing and marketing automation. E-commerce clients get a live analytics dashboard and weekly marketing meetings.
The agency does not market to dentists or healthcare providers, and it has no named dental clients. Its published work includes a rebrand and data-heavy website for the Sixth Amendment Center, a nonprofit, plus app and site projects for Chai Energy and Fugue. For a dental practice, the strongest fit is a Baltimore-area office that needs a new brand identity, signage and website first, then wants SEO and reputation work layered on. It is less suited to a practice seeking a specialist dental SEO retainer.
Public proof of search results is mostly drawn from e-commerce. The agency has a lifetime return on ad spend of roughly 10,000 percent for its e-commerce SEO and PPC work, and an unnamed client doubled sales and gained five times the traffic. Rim Renew saw an 80 percent rise in online leads and converted sales after a new website. The agency holds badges from Agency Spotter, UpCity and Expertise.com for Baltimore branding, design and digital marketing.
Its 29 Google reviewers describe an honest, professional team that handled SEO, ads and conversions for one client over more than two years and trained another client's staff to update a rebuilt site. The agency runs on the EOS management system described in the book Traction. No pricing, minimums or contract terms are published, and its digital marketing work begins with a full analysis of the client's current approach before a strategy is proposed.
Duckpin Design's Website
Duckpin Design at a Glance
| Founded | 2013 |
|---|---|
| Headquarters | Towson, Maryland, USA |
| Leadership | Andrew Woods (Co-Founder and CEO); Cara Bonadio (Co-Founder and COO); Chad Birenbaum (Co-Founder and Creative Director); Matt Culloty (VP of Growth and Partnerships) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Starts with a full analysis of the current marketing approach. E-commerce clients get a live analytics dashboard and weekly marketing meetings. No pricing or contract length published. |
| Tools & partnerships | EOS (Traction) operating system; UpCity Digital Marketing Certified; Amazon and Walmart marketplace listings |
Dental Marketing Services
- Branding and logo design
- website design and development
- SEO keyword research
- technical SEO
- SEO content writing
- backlink building
- PPC
- conversion tracking and analytics
- reputation management
- marketing automation
- signage and print design
Dental Clients & Results
- Rim Renew: 80% increase in online leads and converted sales after new website
- unnamed e-commerce client: doubled sales and 5x traffic
- e-commerce SEO and PPC: about 10,000% lifetime ROAS
Why Dentists Choose Duckpin Design
- Google rating of 5.0 from 48 reviews
- Under Armour is a named client
- Office on East Towsontown Boulevard in Towson
- Runs backlink and social media campaigns
- Serves Baltimore metro and national clients
Key Strengths
- Designs logos and branding for practices updating their look
- Handles ads, conversion work and social campaigns for practices
Awards & Recognition
- Agency Spotter Top Branding, Digital Marketing and Design Agencies in Baltimore
- UpCity Digital Marketing Certified
- Expertise.com Best Digital Marketing Agencies and Best Branding Professionals in Baltimore
How the DSA Score Breaks Down
Points earned: 45.1 of 100 (profile 38 × 0.8 + client feedback 14.7). DSA Score: 89/100
What Clients Say About Duckpin Design
- 3 on Google
Clients Most Often Praise
- Dental website design 2
- Higher Google Maps & local rankings 1
- Clear reporting & honesty 1
In ShortGoogle reviewers praise honesty, SEO/ads help and website redesign with training.
Steve Leary says Duckpin has handled SEO, ads and conversions for over two years and is honest and professional.
See it on designrush.comDuckpin redesigned and rebuilt their outdated website and trained them to update it themselves.
See it on designrush.comSteve Leckrone enjoyed working with the team on logo and branding and would highly recommend them.
See it on designrush.comWhere Duckpin Design Is Listed
Questions Dentists Ask About Duckpin Design
Does Duckpin have dental marketing experience?
They show no dental or healthcare clients. Their published work centres on nonprofits, apps, e-commerce and local businesses.
What is Duckpin best known for?
They began as a design agency in 2013 and still lead with branding, web design and development, print, packaging and signage. SEO and digital marketing are offered alongside that core work.
How do they approach SEO?
They start with the brand and business goals, then carry out keyword research, technical fixes for indexing, content such as comparison and question-led articles, and backlink placement. PPC can be added for faster traffic.
How do they report on progress?
For e-commerce clients they provide a live analytics dashboard, detailed PPC spend tracking and weekly marketing meetings. Reporting for other clients is not published.
Who runs the agency?
The co-founders are Andrew Woods (CEO), Cara Bonadio (COO) and Chad Birenbaum (Creative Director). The office is on East Towsontown Boulevard in Towson.
Reviews of Duckpin Design
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