Sydney-founded SEO and AI search agency with in-house EMintel platform, serving Singapore
About Earned Media
Earned Media Pty Ltd is an SEO and AI search agency founded in Sydney in 2019. Its registered address is in Bella Vista, New South Wales. It has locations in Sydney, Melbourne, Brisbane, Singapore and Los Angeles, and its target markets are the United Kingdom, United States, Singapore and Australia. It appears among the top results on Semrush's Singapore list of SEO agencies for dental clinics, and it serves dental and home-services clients.
Nick Brogden is founder, CEO and chief SEO and GEO strategist. He has more than 12 years in Australian search and held senior SEO consulting roles at two agencies before starting the business. He has lectured on SEO at the University of Technology Sydney, mentored through INCO Australia, appeared on Kochie's Business Builders and written a monthly column for Flying Solo. The agency has more than 20 specialists across SEO, GEO, content, links and technical work.
The agency runs two tracks side by side: classic Google SEO, and Generative Engine Optimisation for answers in ChatGPT, Gemini, Perplexity and Copilot. The six named services are GEO, SEO, digital PR and citation work, content marketing, link building and technical SEO. Video production and web design are also on offer. The agency never uses private blog networks or link farms. Its target is editorial links on DR50+ sites that pass spam and relevance checks. Briefs come from EMintel, an in-house platform that combines Ahrefs, Semrush, DataForSEO, Search Console, GA4 and live tests of AI tools. Drafts are then scored on eight quality measures, with an average of 9.05 out of 10. Clients get automated team scores each Friday and a performance brief each Monday.
Its published client list is mostly outside dentistry: Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify, Fresha and the telehealth service Updoc. No dental case study is published. Three anonymised results are published: a 288% rise in organic traffic with 84% more share of voice over 12 months; a 260% rise in top-three keywords, linked to $469,000 in organic revenue; and about 105,000 extra monthly searches within six months.
The agency was a finalist at the APAC Search Awards in 2025 and 2026 and holds several 2026 Clutch category badges. It is also a NSW Government supplier and a Semrush Certified Agency Partner. Reviewers on Semrush give 4.7 from 15 reviews. They point to thorough technical audits, early advice on AI Overviews, on-brand content and quick replies. Projects start at $2,500 (some listings say $1,000), with terms from one to three months and rates of $100 to $149 an hour.
Earned Media's Website
Earned Media at a Glance
| Founded | 2019 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Sydney, New South Wales, Australia |
| Other offices | Melbourne, Brisbane, Singapore, Los Angeles |
| Leadership | Nick Brogden (Founder and CEO, Chief SEO and GEO Strategist) |
| Languages | English |
| Pricing | Projects from $2,500 (some listings say $1,000+ minimum), durations from 1-3 months. $100-$149 per hour (some listings give an average of about $199 per hour). |
| Contracts & reporting | Automated Friday team scores and Monday performance briefs; free audit before engagement; people met in the pitch do the work. |
| Tools & partnerships | EMintel (proprietary); Ahrefs; Semrush; DataForSEO; Google Search Console; GA4; Semrush Certified Agency Partner; NSW Government Supplier #144789 |
Dental Marketing Services
- Technical SEO audits
- SEO content and topic clusters
- editorial link building and digital PR
- Generative Engine Optimisation for AI answers
- local SEO
- video for Google AI Overviews
- web design
- free SEO audit
Dental Clients & Results
- Unnamed client: organic traffic up 288%, share of voice on commercial terms up 84% (12 months, 2023)
- Unnamed client: keywords in positions 1-3 up 260%, over $469k in organic web project revenue (12 months, 2023)
- Unnamed client: about 105,000 added monthly searches and domain rating 40 (6 months, 2021)
Why Dentists Choose Earned Media
- White-hat SEO only
- Trains clinic teams to do SEO in-house
- Two Clutch awards
- Rates of $100 to $149 an hour
- 5.0 from 10 reviews
Key Strengths
- Runs E-E-A-T audits and content updates on existing treatment pages
- Uses SERP audits to brief treatment content that outperforms competing pages
- Earns links through digital PR to build a practice's topical authority
Awards & Recognition
- APAC Search Awards 2026 finalist
- APAC Search Awards 2025 finalist
- Clutch 2026 Top Link Building Company Australia
- Clutch 2026 Top SEO Company Business Services Australia
- Clutch 2026 Top SEO Company eCommerce Australia
- Clutch 2026 Top SEO Company Financial Services
How the DSA Score Breaks Down
Points earned: 59.8 of 100 (profile 58 × 0.8 + client feedback 13.4). DSA Score: 92/100
What Clients Say About Earned Media
- 4 on review sites
- 4 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 7
- Clear reporting & honesty 3
- Communication & responsiveness 2
- Understanding of dentistry 2
In ShortClients praise technical SEO expertise, link building and PR placements, transparency and fast communication.
Crypto software company running ongoing SEO campaigns values the agency's transparency.
See it on clutch.coPrivate chef booking platform found it invaluable to have the agency lead technical SEO conversations.
See it on clutch.coDigital agency client says the team is always ahead of monthly deliverables and communicates well.
See it on clutch.coShow 5 more client reviews
- Anonymous highlights the agency's professionalism and industry knowledge on SEO services. Clutch, Jul 3, 2022
- Joey Moshinsky reports improved domain authority, rankings and traffic and calls the firm professional and quick to act. Agency website, Aug 13, 2023
- Winston Nguyen: A 15-year SEO professional rates the agency highly for link building through its site network. Agency website, Mar 1, 2024
- Dean Gruskin praises the founder's responsiveness, SEO expertise and commitment to the client's goals. Agency website, Apr 18, 2023
- Adrian Pollard reports media mentions on Cointelegraph and Forbes and a first-page Google ranking for a white-label software product. Agency website, Jul 5, 2023
Where Earned Media Is Listed
Questions Dentists Ask About Earned Media
Does Earned Media have dental case studies?
None are published. In Singapore they serve dental and home-services clients. Their named clients are mostly in SaaS, finance, education and digital health, such as Updoc.
How do they build links?
They never use private blog networks or link farms. They target editorial placements on DR50+ sites that pass spam-score and topical-relevance checks, often through digital PR.
Can they help a clinic appear in ChatGPT or Google AI Overviews?
Yes. Generative Engine Optimisation is one of their six core services. Their EMintel platform probes AI tools to find the questions where competitors are cited and the client is not.
What does it cost to start?
Projects start at $2,500 (some listings say $1,000), with terms of one to three months and hourly rates of $100 to $149.
How do they report progress?
They send automated Friday team scores and Monday performance briefs. A free audit is offered before any engagement.
Reviews of Earned Media
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