Melbourne web, app and search agency with healthcare among its client sectors
About Elephant In The Boardroom
Elephant In The Boardroom is a Melbourne digital agency that builds websites, mobile apps and custom software and also runs SEO, paid ads, social media and email campaigns. It was founded in 2018 (the agency also refers to more than ten years in business) and has a global team of over 50 people. Candace Aditya is co-founder and a director. The office is at Level 19, 7 Spencer Street in Docklands, although some directories still show a Collins Street address.
Their SEO work starts with a technical audit of crawling, indexation, page speed and Core Web Vitals, followed by a ranked list of fixes. Local SEO covers Google Business Profile optimisation, consistent citations and content written for individual suburbs, which suits a dental clinic that draws patients from a few nearby areas. Content work includes long-form articles, service pages written to convert and topic clusters, with editorial link building alongside. They also sell generative engine optimisation, using a four-step framework that audits how a brand appears in ChatGPT, Google AI Overviews, Gemini and Bing Copilot, then maps questions, restructures content and strengthens trust signals.
The agency is a generalist rather than a dental specialist. Its sectors include healthcare next to finance, retail, education, real estate and not-for-profits, with healthcare and medical at about 10 percent of its focus. Testimonials mention Inate Health and a chiropractic centre, but no dental practice is named. The firm is most relevant to a practice or group that wants one supplier for a new website, a patient app or booking tool, and ongoing search and ad campaigns.
Published case studies come from other sectors. An eco cleaning products company grew revenue 198 percent in its first year, a checkout optimisation project used VWO split tests and achieved 300 percent growth over six months, a global insurer saw 18 to 36 percent conversion growth across search channels in three months, and Garde Wilson Lawyers recorded 108.85 percent month-on-month lead growth. The agency holds Google Partner and Meta badges and offers Databricks data work as a service.
It is rated 4.5 on Google from 34 reviews and 5.0 on GoodFirms from three reviews. Reviewers point to quick replies, creative launch work, reliable support and quick website fixes, and one client has worked with the team for more than eight years. SEO costs about A$1,500 to A$10,000 or more per month, with local campaigns at the lower end. Retainers include live dashboards and direct access to a strategist. No contract length is published.
Elephant In The Boardroom's Website
Elephant In The Boardroom at a Glance
| Founded | 2018 |
|---|---|
| Team size | 50+ team members (some listings say 10-49 or 50-249) |
| Headquarters | Docklands, Melbourne, Victoria, Australia |
| Leadership | Candace Aditya (Co-Founder, Director) |
| Languages | English |
| Pricing | Roughly A$1,500 to A$10,000+ per month for SEO depending on size, competition and goals; local campaigns cost less than national work. Projects typically in the A$10,001-A$50,000 range; minimum of about $1,000. |
| Contracts & reporting | Monthly managed SEO retainer; live dashboards and direct strategist access. No contract length or cancellation terms published. |
| Tools & partnerships | Google Partner; Meta partner badge; Microsoft; Taboola; Spotify; Google Workspace; Google Analytics; Google Search Console; VWO; Databricks; WordPress; Drupal; Magento; WooCommerce |
Dental Marketing Services
- Technical SEO audit
- local SEO with Google Business Profile optimisation and citations
- suburb-level landing content
- content writing and service pages
- link building
- generative engine optimisation (GEO)
- Google Ads and paid social
- website design and development
- mobile app development
- email marketing
- analytics dashboards
Dental Clients & Results
- Eco cleaning products company: 198% revenue growth (first year)
- Unnamed ecommerce client: 300% growth and 92% more link clicks after VWO checkout testing (6 months)
- Global insurance provider: 18-36% conversion growth across SEM channels (3 months)
- Garde Wilson Lawyers: 108.85% month-on-month lead growth and 26% higher click-through rate
Why Dentists Choose Elephant In The Boardroom
- AI-assisted delivery
- Builds apps as well as websites
- Healthcare among its sectors
- Collins Street office
- SEO and Google Ads
Key Strengths
- Builds interactive, easy-to-use websites for practices and their patients
- Uses data analytics to target campaigns and personalise patient website experiences
- Develops custom bots and software alongside practice websites
- Holds Meta Business Partner status for practice social campaigns
How the DSA Score Breaks Down
Points earned: 31.8 of 100 (profile 24 × 0.8 + client feedback 12.6). DSA Score: 86/100
What Clients Say About Elephant In The Boardroom
- 2 on review sites
- 1 on its website
Clients Most Often Praise
- Dental website design 2
In ShortClients praise website builds, communication and responsiveness.
Satisfied with the website setup and the ongoing service received.
See it on goodfirms.coBusiness owner highly recommends the agency.
See it on goodfirms.coHealth business owner (Inate Health) says the agency created an interactive, easy-to-use website.
See it on elephantintheboardroom.com.auWhere Elephant In The Boardroom Is Listed
Questions Dentists Ask About Elephant In The Boardroom
Has Elephant In The Boardroom worked with dental practices?
No dental clients are named. Healthcare is among their sectors, and testimonials mention Inate Health and a chiropractic centre.
What does their local SEO include?
Their local SEO covers Google Business Profile optimisation, consistent local citations and content written for specific suburbs. This sits on top of a technical audit covering crawling, indexation, page speed and Core Web Vitals.
How much does SEO with them cost?
SEO costs about A$1,500 to A$10,000 or more per month. Local campaigns are priced at the lower end, and the final figure depends on competition and goals.
Can they help my practice show up in AI search tools?
Yes. They sell generative engine optimisation aimed at ChatGPT, Google AI Overviews, Gemini and Bing Copilot, using a four-step process of auditing, query mapping, content restructuring and trust-signal work.
Can they build a patient app as well as a website?
Yes. Mobile app development for iOS and Android, custom software and chatbots are among their services, alongside website design and development.
Reviews of Elephant In The Boardroom
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