Poznań digital agency since 2010 with a dedicated medical marketing service and dental SEO case study
About Empressia
Empressia is a digital marketing agency based at ul. Kościuszki in Poznań, western Poland. The company has been active on the Polish market since 2010, when it started as a two-person venture between colleagues who wanted to run an agency differently. Today it has a team of more than 35 specialists split across SEO, PPC, development and administration, and works in a hybrid office and remote model. Two CEOs, Tomasz Kuśnierczak and Tomasz Kubera, lead the business, with named heads for SEO, PPC and delivery.
Healthcare has its own service line. The medical marketing offer covers clinics, hospitals, specialists, medical manufacturers, healthtech start-ups and dental laboratories. It bundles websites with booking modules, WCAG accessibility and GDPR consent tools, integrations with Polish booking platforms such as ZnanyLekarz, MyDR and Medfile, local SEO with Google Business Profile work, E-E-A-T focused content, link building, paid ads on Google, Microsoft and Meta, and analytics in GA4, GTM and Microsoft Clarity. The agency also offers audits of how a brand appears in AI answer tools.
Polish law restricts how doctors and dentists may advertise, and Empressia addresses this directly. Its guide to dental SEO, written by content editor Jadwiga Dabińska-Filipiak, advises clinics to avoid evaluative adjectives and calls to action, not to target phrases such as best dentist, and to build visibility through factual blog content, published price lists, ZnanyLekarz profiles and long-tail phrases that combine a treatment with a city or district. The agency works with a law firm and reviews campaigns for compliance.
The clearest dental proof is a case study for a small, unnamed dental practice in Poznań offering whitening, endodontics and children's dentistry. Over one year the team fixed on-site elements such as metadata, crawl budget and structured data, published two long blog articles a month plus one expert piece a month written by clinic staff, and built links gradually. Daily organic traffic rose by 1,046 percent, and local phrases such as endodoncja poznań reached first position. A separate case study for a medical centre shows roughly 626 percent year-on-year traffic growth from local SEO and expert articles.
Other healthcare names in their portfolio include the University Hospital in Kraków, the University Clinical Hospital in Poznań, e-dermatolog, Alpha Clinic and Vivomed. The agency is a Google Partner and was a finalist at the SEM KRK Awards. Clients on review sites tend to mention organised project management, honest communication and long-term support.
On terms, Empressia does not sell fixed packages. It offers a free consultation and analysis, then quotes per project. SEO engagements last six to twelve months at minimum, and reports arrive once or twice a month, with SEO reporting delivered through Looker Studio. The fit is strongest for Polish-language clinics that want SEO handled within medical advertising rules.
Empressia's Dental SEO Page
Empressia at a Glance
| Founded | 2010 |
|---|---|
| Team size | 35+ specialists |
| Headquarters | Poznań, Greater Poland, Poland |
| Leadership | Tomasz Kuśnierczak (CEO); Tomasz Kubera (CEO); Natalia Budna (Head of PPC); Anna Truchta (Head of Delivery) |
| Languages | Polish |
| Pricing | No public prices; custom quotes after a free consultation and analysis. Some social campaigns can be billed per result, such as per phone call. |
| Contracts & reporting | Minimum SEO engagement of 6 to 12 months; reports once or twice a month; SEO reports via Looker Studio; first month of SEO focused on analysis, technical changes from month two. |
| Tools & partnerships | Google Partner; Looker Studio; GA4; Google Tag Manager; Microsoft Clarity; SEMSTORM; Google Search Console; ZnanyLekarz, MyDR and Medfile integrations; WordPress; PrestaShop |
Dental Marketing Services
- Dental and medical SEO
- local SEO and Google Business Profile optimisation
- expert blog and knowledge-base content
- link building
- technical on-site optimisation
- website builds with booking modules and WCAG compliance
- ZnanyLekarz, MyDR and Medfile integrations
- Google, Microsoft and Meta ads
- review monitoring
- GA4 and Looker Studio reporting
- AI search visibility audits
Practice Types They Work With
- General dentistry
- endodontics
- pediatric dentistry
- cosmetic dentistry (whitening)
- dental laboratories
- medical clinics and hospitals
Dental Clients & Results
- Unnamed Poznań dental practice: daily organic traffic up 1,046 percent (one year)
- Unnamed medical centre: Search Console traffic up about 626 percent year on year, top-10 keywords from 14 to 154 (within a year)
Why Dentists Choose Empressia
- 10x organic traffic for a dental clinic
- Knows medical ad rules
- Content and links
Key Strengths
- Coordinates every stage of a new practice website build with ongoing support after
- Publishes expert dental articles monthly to grow a clinic's organic traffic
- Builds links and follows medical advertising rules for dental practices
Awards & Recognition
- SEM KRK Awards finalist
How the DSA Score Breaks Down
Points earned: 49.3 of 100 (profile 46 × 0.8 + client feedback 12.5). DSA Score: 90/100
What Clients Say About Empressia
- 3 on review sites
- 4 on its website
Clients Most Often Praise
- Dental website design 5
- Clear reporting & honesty 2
- Communication & responsiveness 2
- More new patient bookings 1
In ShortClients praise professional project management, communication, honesty and long-term support for website builds.
Rebuilt an outdated, insecure site and e-shop with multi-language management; praised their honesty and delivering what was promised.
See it on clutch.coWebsite redesign from a provided concept; highlighted strong communication and willingness to explain and help.
See it on clutch.coRedesign brought more visitors and inquiries; would hire the team again.
See it on clutch.coShow 4 more client reviews
- Anna Bartkowska praises full professionalism and support at every stage of building the new site, including project coordination. Agency website
- Maria Włodkowska praises consultation at each step and highly professional ongoing support over subsequent years. Agency website
- Piotr Śniedziewski recommends Empressia as a very good partner and website provider, citing communication and delivery. Agency website
- Janusz Jabłoński says Empressia succeeded where others had failed and deserves the highest rating. Agency website
Where Empressia Is Listed
Questions Dentists Ask About Empressia
Has Empressia done SEO for a dental practice?
Yes. They have a case study for a small Poznań dental practice where daily organic traffic grew by 1,046 percent after one year of content, technical and link-building work. The clinic is not named.
How do they handle Polish restrictions on dental advertising?
Their guidance tells dentists to avoid evaluative claims, calls to action and phrases like best dentist. They work with a law firm and review all activities.
How long is the minimum SEO commitment?
The minimum SEO term is 6 to 12 months. The first month is analysis and technical changes start from month two.
How often will I get reports?
Reports are delivered once or twice a month. SEO reporting is provided through Looker Studio dashboards.
Do they publish prices?
No. They offer a free consultation and analysis and then prepare an individual quote, as they do not sell fixed packages.
Reviews of Empressia
No reviews on this site yet. Have you worked with Empressia? Your review helps other dentists choose.