Sioux Falls full-service ad agency with web, video and media buying; limited healthcare work
About Epicosity
Epicosity is a marketing and advertising agency based at 300 N Main Avenue in downtown Sioux Falls, South Dakota. The business started in 2008 as Epic Multimedia and adopted the Epicosity name in 2013. Eric Sivertsen and Justin Smorawske are the founders. Chris Kappen, who first joined as an intern, later bought into the ownership group and now holds the title of partner and chief digital officer. By 2020 the team had grown from five people to more than 30, and they serve clients in 22 states and four countries.
Their offer is broad rather than dental-specific. Services include branding, creative development, video production, web design and development, public relations, media planning and buying, paid social, SEO and HubSpot consulting. Branding is the largest slice of their service mix, and financial services (40%) and education (30%) are their biggest sectors, with medical work at about 10%. They specialise in higher education, financial marketing and outdoor sports, and they made the Inc. 5000 list in 2015, 2016, 2017, 2018 and 2021.
For search work, their clearest strengths are web builds and measurement. In a 2025 proposal to a South Dakota state council, they set out an agile process with two-week sprints, HubSpot CMS sites hosted on AWS behind Cloudflare, accessibility testing to WCAG 2.1 and 2.2 AA with Silktide and AssistiveLabs, and staff certified in Google Analytics, Google Ads and Tag Manager. They do not publish a dental SEO method, a Google Business Profile routine or a review-generation programme.
Healthcare proof is limited but real. For the Orthopedic Institute of Sioux Falls, a group of 16 independent orthopedic and pain physicians, they handled blog content, social campaigns and website optimisation from 2015. The practice saw large gains in followers and engagement, and analytics led it to drop printed pamphlets that were not used online. They also rebuilt QuitTobaccoSD for the South Dakota Department of Health, merging several WordPress sites into one accessible HubSpot site within a $50,000 budget. They have no dental clients.
Clients on Clutch mention weekly meetings, decisions backed by data, quick responses and a willingness to teach in-house teams the process. One university client noted an early learning curve because it was among their first large higher education accounts. Commercials they produced for Sioux Falls Federal Credit Union won CUNA Diamond, Telly and Addy awards.
Budgets are sized for larger organisations. The minimum project is $50,000 and rates run $100 to $149 per hour, and their 2025 proposal quoted $150 per hour for development. Annual spend for long-term clients ranged from about $260,000 to $400,000. That points to DSOs, specialty groups or health systems rather than a single-chair practice.
Epicosity's Website
Epicosity at a Glance
| Founded | 2008 |
|---|---|
| Team size | 11-50 employees (about 30-33 staff) |
| Headquarters | Sioux Falls, South Dakota, USA |
| Leadership | Eric Sivertsen (co-founder); Justin Smorawske (co-founder); Chris Kappen (Partner and Chief Digital Officer) |
| Languages | English |
| Pricing | $50,000+ minimum project, $100-$149 per hour; 2025 public proposal quoted $150 per hour for development work; long-term clients spend roughly $260,000-$400,000 per year |
| Contracts & reporting | Ongoing retainers and annual contracts; weekly meetings with a healthcare client; agile two-week sprints and regular reporting summaries on web projects |
| Tools & partnerships | HubSpot CMS and Marketing Hub (HubSpot consulting); AWS hosting; Cloudflare CDN; GitHub; Silktide; AssistiveLabs; Lighthouse; Figma; Google Analytics; Google Ads; Google Tag Manager; Workamajig; Notion |
Dental Marketing Services
- Website design and development on HubSpot CMS
- SEO keyword tracking
- content and blog marketing
- social media management and paid social
- video production
- branding
- media planning and buying
- accessibility (WCAG) remediation
Dental Clients & Results
- Orthopedic Institute of Sioux Falls: large increases in social followers, shares and likes, with patients messaging the practice on Facebook to schedule (content and social programme from 2015
- results as of 2018)
- South Dakota State University: highest freshman application levels in its history (two years to 2018)
- QuitTobaccoSD (SD Department of Health): several legacy WordPress sites consolidated into one WCAG 2.1 AA HubSpot site, on time and within $50,000
Why Dentists Choose Epicosity
- Proven content and social work for a specialty medical practice
- Perfect 5.0 Clutch rating from long-term clients
- In-house video production and media buying
- Data-driven campaign optimization
- Experience with regulated industries such as finance and healthcare
Key Strengths
- Distinctive brand identity that helps practices stand out in crowded local markets
- Patient-focused video and social content that builds trust before the first visit
- Data-led digital advertising tuned to drive appointment requests
- Website optimization informed by patient behavior analytics
Awards & Recognition
- Inc. 5000 (2015, 2016, 2017, 2018, 2021)
- CUNA Diamond, Telly and Addy awards for credit union commercials
How the DSA Score Breaks Down
Points earned: 73.7 of 100 (profile 72 × 0.8 + client feedback 16.1). DSA Score: 95/100
What Clients Say About Epicosity
- 1 on Google
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- More new patient bookings 1
- Dental website design 1
In ShortClients praise their collaborative strategy, creative ideas and campaigns that lift engagement and conversions.
Content, social campaigns and website optimization increased patient engagement, with patients now booking through Facebook.
See it on clutch.coBrand, marketing and SEO strategy built the largest social following among local financial institutions.
See it on clutch.coDigital strategy support coincided with the university's highest-ever freshman applicant numbers.
See it on clutch.coShow 2 more client reviews
- JD Scroggin, Coast Hills Credit Union: Digital advertising and SEO keyword tracking improved conversion rates and outperformed prior campaigns. Clutch, 26 Jun 2018
- Dustin Jones: The agency has done years of good work for his company and offered a welcoming office tour. Google, 11 Apr 2019
Where Epicosity Is Listed
Questions Dentists Ask About Epicosity
Does Epicosity specialise in dental marketing?
No. Their largest sectors are financial services and education, with medical work at about 10% of their mix. Their closest healthcare client is the Orthopedic Institute of Sioux Falls, and they have no dental practice clients.
What does it cost to hire Epicosity?
The minimum project is $50,000, with hourly rates of $100 to $149. A 2025 public proposal quoted $150 per hour for development, and long-term clients spend roughly $260,000 to $400,000 a year.
Can they build and host a practice website?
Yes. They build HubSpot CMS sites hosted on AWS with Cloudflare, and they test accessibility against WCAG 2.1 and 2.2 AA. They rebuilt the QuitTobaccoSD site for the South Dakota Department of Health on time and within budget.
Who runs the agency?
Eric Sivertsen and Justin Smorawske are the founders. Chris Kappen, a former intern, is a partner and chief digital officer.
What do clients say about working with them?
Clutch reviewers praise weekly meetings, data-based decisions and responsive staff. One university client mentioned an early learning curve in their sector.
Reviews of Epicosity
No reviews on this site yet. Have you worked with Epicosity? Your review helps other dentists choose.