Albuquerque full-service ad agency pairing campaign creative and media buying with search
About Esparza
Esparza, Digital + Advertising is an advertising and strategic marketing communications firm at 423 Copper Avenue NW in downtown Albuquerque, New Mexico. The team has 10 to 49 people. The firm was founded in 2001 (some listings say 2000) and has served clients for about 25 years. Its tagline is Imaginative marketing. Measurable results.
Founder and president Del Esparza started his career at IBM, then worked at DuPont and Conoco before holding senior roles with regional and national health care providers. He joined the Federal Reserve Bank of Kansas City's Economic Advisory Council in 2021 and has sat on boards including the Heart Hospital of New Mexico Foundation, United Way of Central New Mexico and Albuquerque Economic Development. That health care background is useful context for medical and dental clients, although the agency has no dental-specific service.
The firm's work is broad rather than search-led. It covers brand positioning, campaign development, copywriting, design, media planning and buying, social media content, market research, focus groups and turnkey production for television, radio, print, outdoor and digital. SEO, PPC, email and content marketing sit inside that mix, with SEO at about 5 percent of their effort. For a dental group, search would most likely be one channel in a wider brand or awareness campaign rather than a stand-alone local SEO programme with Google Business Profile and review management.
Their portfolio leans toward public-interest and regional brands. Esparza created a 2016 print campaign for MADD, and the agency led creative direction on a New Mexico opioid-abuse prevention PSA for the Dose of Reality campaign, which ran for more than two years. They have case studies for New Mexico AIDS Services, the New Mexico Department of Transportation, PNM, Isleta Resort and Casino, OppenheimerFunds, Doctor Wise, Mountain West Sales and the City of Moriarty, though results are not published. They have no named dental clients.
Review volume is small. Google and Poyst show six five-star reviews, mostly between 2016 and 2020, describing a friendly team and strong creative output and naming staff such as Kiki, Staci and Eve. The Gartner Digital Markets listing shows one 5.0 review from January 2020.
Rates run about 100 dollars an hour, though some listings give 50 to 99 dollars, with project minimums of 10,000 dollars and monthly retainers from 5,000 dollars. The agency fits multi-location practices or dental groups in New Mexico that want campaign creative and paid media alongside search, more than single-chair practices looking for low-cost local SEO.
Esparza's Website
Esparza at a Glance
| Founded | 2001 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Albuquerque, New Mexico, USA |
| Leadership | Del Esparza (Founder and President) |
| Languages | English |
| Pricing | Average about $100/hr (some listings say $50-$99/hr); project minimums of $10,000+ and monthly retainers of $5,000+. |
Dental Marketing Services
- SEO
- PPC advertising
- social media marketing
- email marketing
- content marketing
- video production
- brand strategy
- media planning and buying
- market research and focus groups
Dental Clients & Results
- MADD: print campaign Reputation, Damage, Breaking (May 2016)
- New Mexico opioid prevention (Dose of Reality): agency led creative direction on a 30-second TV and web PSA that ran for more than two years
Why Dentists Choose Esparza
- Founded in 2001 by principal Del Esparza
- Downtown office at 423 Copper Street NW
- Plans and buys media in-house
- 5.0 on DesignRush from six reviews
- Offers guerrilla and event marketing
Key Strengths
- Sets a single success metric, such as new-patient bookings, and measures every channel against it
- Runs market research and focus groups to shape a practice's brand positioning
- Handles turnkey TV, radio, outdoor and print ad production for practice campaigns
How the DSA Score Breaks Down
Points earned: 54.1 of 100 (profile 49 × 0.8 + client feedback 14.9). DSA Score: 91/100
What Clients Say About Esparza
- 3 on Google
- 1 on review sites
Clients Most Often Praise
- Value for money 1
In ShortReviewers praise the creative team's professionalism and goal-driven, ROI-focused strategy.
Ryan Carey calls the team professionals and among the best creatives he has seen; thanks staff by name and recommends them.
See it on designrush.comEvan Glassman says staff are always a pleasure to work with and New Mexico is lucky to have an agency of this caliber.
See it on designrush.comJohn Gumas says Shalen does great work, is a pleasure to work with, and he couldn't be happier with results.
See it on designrush.comShow 1 more client review
- Jamie Rushad Gros says the agency learns business goals, sets a 'North Star' metric, measures every channel and focuses on return on marketing spend. Gartner Digital Markets, January 28, 2020
Where Esparza Is Listed
Questions Dentists Ask About Esparza
Does Esparza have a dental marketing programme?
No. They have no dental-specific page or named dental client. They are a general advertising agency whose SEO, PPC and social work sits within broader brand and media campaigns.
Who runs the agency?
Founder and president Del Esparza leads the firm. He previously held senior roles with regional and national health care providers and has served on the board of the Heart Hospital of New Mexico Foundation.
What does it cost to work with them?
Rates run about $100 an hour, though some listings give $50 to $99. Minimums are $10,000 per project or $5,000 a month on retainer.
Can they produce TV and radio ads for a practice?
Yes. They offer turnkey production for television, radio, print, outdoor and digital, plus media planning and buying handled in-house.
What do clients say about them?
The six Google reviews are all five stars and praise a friendly team and creative work. Most of them date from 2016 to 2020, so recent feedback is limited.
Reviews of Esparza
No reviews on this site yet. Have you worked with Esparza? Your review helps other dentists choose.