Long-running Birmingham web build and SEO agency with published project and retainer prices
About eSterling
eSterling Ltd is a web design and digital marketing agency working out of Tubeworks, 48-52 Floodgate Street, in Birmingham's Digbeth district. The company is one of the city's longest-standing digital agencies, with more than 25 years in the trade. Adrian Jones is Managing Director, and Wave White handles commercial enquiries as Commercial Manager. The team has around 26 people, a mix of designers, developers and SEO staff.
The agency broke away from the wider Sterling Group in the late 1990s. Through the 2000s it built websites and e-commerce platforms, then grew a search practice as Google became the main route to customers. In the 2010s it moved to responsive builds on WordPress, OpenCart and MVC frameworks. Today it uses Laravel for e-commerce work and is testing AI language models to speed up internal workflows. Alongside SEO it runs PPC, generative engine optimisation, conversion work, content and email marketing, branding, video production, hosting, WordPress care plans and business VoIP phone systems.
Its SEO work follows four stages. A client brief captures goals, brand and buyer personas. An audit then checks technical errors, on-page gaps, the backlink profile and user experience, and this audit is offered free as a first step. The strategy sets priorities for navigation, content, links, technical markup, metadata and internal linking. Implementation fixes site errors first, then optimises key pages and tracks rankings through algorithm changes. The team suggests chasing lower-competition terms early for quicker gains. Local SEO and technical SEO are both offered, and regular reports are meant to help clients justify spend to their directors.
There is no dental-specific offer. The agency's sectors are finance, recruitment, luxury retail, manufacturing and corporate solutions. Its closest link to oral health is Dentyl, the mouthwash brand, whose site speed doubled after launch. Other published results include a 115% year-on-year turnover rise for Price and Oliver since 2021, higher organic traffic for Itihaas and a 28% lift in enquiries for an unnamed client. Gorillaz, Pala Diamonds, Hencote and International Luxury Group are among its clients. A practice that wants a bespoke website and ongoing SEO from one Midlands supplier would fit its model.
The agency holds a Google score of 4.4 from 63 reviews. Reviewers often name individual staff, such as their project manager, designer or SEO specialist, and most describe website builds. eSterling was a finalist in the TechBehemoths awards in 2023, 2024 and 2025.
On price, website design starts from 3,000 pounds and e-commerce from 5,000 pounds, and the agency aims to finish projects within 12 weeks. SEO is billed as a monthly retainer of about 500 pounds to more than 2,000 pounds, depending on how competitive the market is and how large the site is. New work starts with a discovery call booked through its Project LaunchPad page.
eSterling's Website
eSterling at a Glance
| Founded | 1999 |
|---|---|
| Team size | 11-50 employees (about 26 people) |
| Headquarters | Birmingham, West Midlands, UK |
| Leadership | Adrian Jones (Managing Director); Wave White (Commercial Manager) |
| Languages | English |
| Pricing | Website design from 3,000 GBP; e-commerce from 5,000 GBP; SEO retainers roughly 500 GBP to 2,000+ GBP per month depending on competition and site size; 149 USD/hr average |
| Contracts & reporting | Projects aimed for completion within 12 weeks, timeline confirmed at quotation; free SEO audit as a starting point; regular SEO reporting; discovery call via Project LaunchPad. No minimum contract length published. |
| Tools & partnerships | Google Partner; Semrush Agency Partner; CookieYes Agency Partner; WordPress; Shopify; Laravel; OpenCart |
Dental Marketing Services
- Website design and build
- SEO audit and ongoing SEO
- local SEO
- technical SEO
- PPC management
- generative engine optimisation
- conversion rate optimisation
- content marketing
- email marketing
- video production
- hosting
- WordPress care plans
Dental Clients & Results
- Dentyl: site speed doubled since launch
- Price and Oliver: +115% year-on-year turnover since 2021
- Itihaas: +7.38% organic traffic
- Unnamed client: 28% increase in enquiries since launch
Dental Practices They Have Worked With
- Dentyl (oral care brand, not a practice)
Why Dentists Choose eSterling
- Oral care brand Dentyl is a named client
- Website design prices start at £3,000
- In business in Birmingham since 1999
- Office at Tubeworks in Digbeth
- Offers video production alongside search marketing
Key Strengths
- Assigns a named project manager and updates practices at each stage
- Tracks usability on practice websites through visitor monitoring
- Integrates social media planning with practice search marketing campaigns
Awards & Recognition
- Google Partner
- TechBehemoths Awards finalist 2023, 2024 and 2025
- Design Agency Network top agency recognition
How the DSA Score Breaks Down
Points earned: 50.1 of 100 (profile 54 × 0.8 + client feedback 6.9). DSA Score: 90/100
What Clients Say About eSterling
- 4 on its website
Clients Most Often Praise
- Dental website design 1
- Understanding of dentistry 1
In ShortReviews focus on website design/build projects and a helpful, patient team.
Engaged eSterling to design and build a new website and calls the experience outstanding.
See it on agencies.semrush.comAislinn O'Regan says everyone at the agency was helpful throughout the process.
See it on agencies.semrush.comJessica praises Jon's patience in turning their vision into reality.
See it on agencies.semrush.comShow 1 more client review
- Zed Matloob calls the company fantastic to deal with. Agency website, Sep 25, 2024
Where eSterling Is Listed
Questions Dentists Ask About eSterling
Does eSterling have dental-specific SEO packages?
No. Its sectors are finance, recruitment, luxury retail, manufacturing and corporate solutions. Its only oral health client is the mouthwash brand Dentyl, so a practice would get its general SEO and web service.
How much does a new practice website cost with eSterling?
Website design starts from 3,000 pounds and e-commerce builds from 5,000 pounds. Final prices depend on the scope, and it aims to deliver within about 12 weeks.
What does ongoing SEO cost?
eSterling bills SEO as a monthly retainer, ranging from about 500 pounds to over 2,000 pounds a month. Where a client falls depends on how competitive the market is and how large the website is.
How does the agency start an SEO project?
It begins with a client brief and a full SEO audit, which it offers free. The audit covers technical errors, on-page issues, backlinks and user experience, and it feeds into a strategy before implementation starts.
How long has eSterling been operating?
The agency was established in 1999 after splitting from the Sterling Group, and has more than 25 years of experience. It works from Tubeworks on Floodgate Street in Digbeth, Birmingham.
Reviews of eSterling
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