Small Burlington, Vermont web design and SEO studio; generalist with no dental focus
About Eternity
Eternity is a small web design and digital marketing studio at 182 Main Street in Burlington, Vermont. It also has a second location in central Vermont. Mike Lannen founded it on 1 January 2000 while he was a student at Champlain College. He later left college to run the business full-time once he had enough clients. By its 20th year in 2020, the firm had launched more than 800 websites. Early work was mostly for nonprofits, a focus that came from Lannen's Boy Scouts background. The team has 2 to 9 employees.
Websites are the core of the business. They build sites on the MODX content system and train clients to update their own content. Their SEO work follows three steps: strategise, implement, improve. SEO copywriter Holly Buttura agrees goals with the client and builds a custom plan. Work starts only after the client approves it. Delivery covers technical fixes, keyword work on existing pages, new copy and a blog calendar. Site audits come as a PDF, followed by a one-to-one review with Lannen. Most clients see meaningful organic gains in about six months. They also offer PPC, social media, branding and content marketing.
Eternity has no dental page and no dental clients. Its published client list leans toward Vermont nonprofits, tourism, hospitality and trades, such as Ski Vermont, Let's Grow Kids and the Vermont Historical Society. A few health-related names appear, including Sage Naturopathic, PT360, VNAs of Vermont and Trusst Health, a mental health platform whose site they moved to MODX. A dental practice would therefore be getting a general web and SEO studio rather than a dental specialist. That may suit a Vermont practice that mainly wants a well-built website and local support, but not one looking for dental-specific campaigns or tracking.
On Clutch they hold a 5.0 rating from 19 reviews. Reviewers often mention quick replies over Slack, deadlines met and good value. Outcomes include a lodging property whose site users grew from 90,000 to 165,000. A manufacturer saw e-commerce revenue rise 75% a year for two years, and a nonprofit had more than 20 pages reach Google's top five. Google reviews from 2023 praise the team's availability and troubleshooting.
Rates run $150 to $199 an hour with a $10,000 minimum project, and a typical budget is $6,500 to $40,000. The agency has no long-term contracts, and custom packages are presented for approval before work begins.
Eternity's Website
Eternity at a Glance
| Founded | 2000 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Burlington, Vermont, USA |
| Other offices | Barre, Vermont (some listings say Orange, Vermont) |
| Leadership | Mike Lannen (Founder); Holly Buttura (SEO Copywriter) |
| Languages | English |
| Pricing | Rates run $150 to $199 per hour, with a $10,000+ minimum project. A typical budget is $6,500 to $40,000. Custom SEO packages are quoted individually. |
| Contracts & reporting | No long-term contracts; custom packages presented for approval before work starts; SEO audit delivered as a PDF with a one-to-one review session; meaningful organic gains typically expected in about six months. |
| Tools & partnerships | MODX CMS; Slack |
Dental Marketing Services
- Custom website design and development on MODX
- website support and client training
- SEO strategy
- technical SEO and site audits
- SEO copywriting and blog content
- PPC and Google Ads
- social media marketing
- branding
- content marketing
Dental Clients & Results
- Lodging property: site users from 90,000 to 165,000 with lower bounce rate
- Manufacturer: 75% annual increase in e-commerce revenue over two years after launch
- Nonprofit religious order: page load time halved and 20+ pages in Google's top five for target keywords
- Vermont bakery: transactions from about 7,000 to over 10,000 year over year
- Trusst Health: site migrated to MODX with a clinician application issue fixed (2020)
Why Dentists Choose Eternity
- Over 25 years building websites in Vermont
- Perfect 5.0 Clutch score across 19 reviews
- Combined design, SEO, PPC and video under one roof
- Published pricing and project timelines
- Trains clients to manage their own site content
Key Strengths
- Custom website design that makes booking and new patient inquiries simple
- SEO copywriting that helps treatment pages rank for local searches
- Google Ads management to fill chairs for high-value procedures
- Staff training so practice teams can update site content themselves
How the DSA Score Breaks Down
Points earned: 78.7 of 100 (profile 78 × 0.8 + client feedback 16.3). DSA Score: 96/100
What Clients Say About Eternity
- 7 on review sites
Clients Most Often Praise
- Dental website design 6
- More new patient bookings 2
- Higher Google Maps & local rankings 2
In ShortClients praise their collaborative workflow, easy-to-manage websites and measurable gains in traffic, inquiries and online revenue.
They migrated a mental health platform to MODX and resolved a technical issue in the clinician application process.
See it on clutch.coA website overhaul for the bakery helped lift transactions from about 7,000 to over 10,000 year over year.
See it on clutch.coThe revamped site produced a sharp rise in inquiries, tour requests and applications.
See it on clutch.coShow 4 more client reviews
- Smith Calvin, Rosary Center & Confraternity: The team migrated the site to MODX in 30 days with faster load times and more than 20 pages ranking in the top five. Clutch, 23 Oct 2021
- Ailie F. Byers, Alpenglow Fundraising: They designed, built and hosted the site plus SEO and content, with an easy-to-manage backend. Clutch, 6 Aug 2021
- Jordan Keyes, Trow & Holden Company: A rebuilt e-commerce site contributed to a 75% annual e-commerce revenue increase over two years. Clutch, 14 Dec 2020
- Ryan Bousquet, Interlaken Inn: A site redesign and PPC management grew users from 90,000 to 165,000 and lowered the bounce rate. Clutch, 13 Dec 2020
Where Eternity Is Listed
Questions Dentists Ask About Eternity
Does Eternity specialise in dental marketing?
No. They are a general web design and marketing studio in Burlington, Vermont. They have no dental page or dental clients, and most of their work is for nonprofits, tourism and local businesses.
What would a website project cost?
The minimum project is $10,000, with hourly rates of $150 to $199. A typical budget is of $6,500 to $40,000.
Can my staff update the website themselves?
Yes. Eternity builds on the MODX content system and trains clients to manage their own site content.
How long before SEO shows results?
Most clients see meaningful organic traffic gains in about six months. Timing depends on crawl frequency and algorithm changes.
Is there a long-term contract?
The agency does not use long-term contracts. Custom packages are shown to the client for approval before work begins.
Reviews of Eternity
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