Brisbane digital agency with dental Google Ads and healthcare SEO services
About Excite Media
Excite Media is a Brisbane digital marketing agency working from Level 1, 67 High Street in Toowong. The business dates from 2006 and was started by three schoolmates. Nathanael Hubbard and Scott Maynard are founders and managing directors, with Chris Taylor as general manager and Laura English heading digital marketing delivery. The agency has more than 40 local staff, 41 people in all.
For dental practices, the most specific offer is a Google Ads service built for dentists. It targets treatment searches such as implants, whitening, cosmetic work, orthodontics, veneers and emergency care. The service has four stages: defining which patients, suburbs and devices to target; building dental keyword sets and ad copy; ongoing bid and ad testing; and conversion tracking of forms and calls from the first day. Dental advertising in Australia sits under AHPRA and the Dental Board of Australia, with limits on before-and-after images, unsupported claims and testimonials, and their campaigns are built to those rules. The practice keeps ownership of its ad account and history.
Organic work falls under a separate healthcare SEO service. The process runs through discovery and audit, keyword and competitor research, local SEO with Google Business Profile optimisation and reputation work, technical fixes for speed and security, content writing, digital PR for links, page optimisation, and tracking through an interactive report. Early gains often appear around three months and larger movement at six to twelve months, and the agency makes no ranking guarantees.
Health clients include Russell Medical, Queensland Knee Surgery, Hader Clinic, Talk Health Therapy, Fitzgerald Therapy, Coolangatta Psychology and Adapt and Learn. For Adapt and Learn, a paediatric care provider in South East Queensland, Meta ads brought 67 leads in one month at 14.61 dollars per lead. Many of the health clients are allied-health and therapy practices rather than dental surgeries, so dentists should ask for dental-specific examples.
Across the business the agency has launched more than 1,500 websites and managed over six million dollars in ad spend. Awards include an Australian Web Awards SEO win in 2021, a 2024 Web Excellence Award for SEO, and APAC Insider's 2024 Best SEO Digital Marketing Agency title. It is a certified Google Partner.
Review themes on Google, where the agency has more than 200 five-star ratings, centre on reliability, friendly account managers and clear communication. Pricing is quoted after an audit rather than published, a free strategy session is offered, and there are no lock-in contracts: dental ads start with a short first term followed by month-to-month billing.
Excite Media's Dental SEO Page
Excite Media at a Glance
| Founded | 2006 |
|---|---|
| Team size | 40+ staff (41 in total) |
| Headquarters | Toowong, Brisbane, Queensland, Australia |
| Leadership | Nathanael Hubbard (Managing Director, Founder); Scott Maynard (Managing Director, Founder); Chris Taylor (General Manager); Laura English (Head of Digital Marketing Delivery); Andrew Pitchford (Director of Client Engagement) |
| Languages | English |
| Pricing | No published prices; quotes follow an audit and depend on competition, location, site quality and timeline. Free strategy session offered. |
| Contracts & reporting | No lock-in contracts; short initial term then month-to-month for dental Google Ads; client owns the ad account; interactive reporting from the start; dedicated account manager; no ranking guarantees. |
| Tools & partnerships | Google Partner; Google Ads; Meta Ads; Google Business Profile; interactive reporting dashboard |
Dental Marketing Services
- Google Ads for dentists
- treatment-specific campaigns (implants, whitening, veneers, orthodontics, emergency)
- landing page optimisation
- call and form conversion tracking
- healthcare SEO
- Google Business Profile optimisation
- local SEO and reputation management
- technical SEO
- content writing
- digital PR and link building
- medical website design
- Meta ads
Practice Types They Work With
- General dentistry
- cosmetic dentistry
- implants
- orthodontics
- emergency dentistry
Dental Clients & Results
- Adapt and Learn (paediatric care): 67 leads in one month at $14.61 cost per lead (Meta Ads)
- VFM Group: monthly revenue and ROAS tripled through split-tested Facebook Ads
Why Dentists Choose Excite Media
- Dental Google Ads page states ads follow AHPRA guidelines
- Healthcare page notes AHPRA and TGA compliance knowledge
- Named clients include Greenland Dental and Russell Medical
- Published a Google Ads cost benchmark report for health
- Over 1,700 websites launched from its Toowong office
Key Strengths
- Plans practice websites copy-first, then wireframes, before visual design
- Lets practices keep access to their own website logins and Google Ads account
- Offers AI SEO and technical SEO to help practices appear in search
Awards & Recognition
- Australian Web Awards SEO winner 2021
- Web Excellence Awards 2024 (Advertising and Marketing SEO)
- APAC Insider 2024 Best SEO Digital Marketing Agency
- APAC Insider 2024 Best SME Digital Elevation Agency
How the DSA Score Breaks Down
Points earned: 54.9 of 100 (profile 60 × 0.8 + client feedback 6.9). DSA Score: 91/100
What Dental and Healthcare Clients Say About Excite Media
- 3 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 1
- Dental website design 1
- Communication & responsiveness 1
In ShortClients, many of them allied-health and podiatry practices, praise ongoing website and SEO work and a professional, reliable team.
Podiatry clinic client says Excite Media has done a lot for them over 2+ years, including a website build and ongoing SEO.
See it on excitemedia.com.auAllied-health client calls the team fantastic at what they do.
See it on excitemedia.com.auMedical-service client describes the agency as prompt and reliable, doing things when they say they will.
See it on excitemedia.com.auWhere Excite Media Is Listed
Questions Dentists Ask About Excite Media
Do they understand AHPRA advertising rules for dentists?
Yes. Dental advertising is regulated by AHPRA and the Dental Board of Australia, and their campaigns are built to follow those advertising guidelines, including limits on before-and-after images and testimonials.
Will I be locked into a long contract?
No. There are no lock-in contracts, with a short initial term for dental ads before moving to month-to-month.
Who owns the Google Ads account?
The practice does. Clients keep full access to the account and its campaign history.
How long does healthcare SEO take to show results?
Work often starts paying off around three months, with bigger gains at six to twelve months. The agency does not guarantee rankings.
Which treatments can campaigns target?
Campaigns can target implants, teeth whitening, cosmetic dentistry, orthodontics, veneers and emergency dentistry.
How are results reported?
Healthcare SEO clients get an interactive report tracking rankings, traffic, leads and visibility, and ad campaigns track form submissions and calls from day one.
Reviews of Excite Media
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