Auckland SEO-led agency billing fixed monthly hours with hour-by-hour transparency
About Fabric Digital
Fabric Digital is a digital marketing agency at A3/34 Triton Drive in Rosedale, on Auckland's North Shore. The business began as Fabric IT, an office IT support company. When IT clients started asking for websites, it changed its name and moved into web work and later search marketing. It was founded in 2015, and Joseph Marinovic is Managing Director. In December 2024 the team had nine or ten staff plus a few contractors, and about half the Auckland staff work on SEO or support it.
The firm offers an open alternative to opaque SEO and advertising providers. Many clients arrive after leaving agencies that did not explain what they were paying for. Clients usually speak directly with the specialist doing the work rather than an account manager.
SEO is the main service. It covers technical optimisation, keyword research, content strategy, local SEO and Google Business Profile management. The team also specialises in fixing rankings lost after site migrations or redesigns. It manages Google Ads and Facebook Ads, either alongside SEO or as SEO-only support for clients who keep another ads provider. Website builds are now a smaller share of the work, mostly in Craft CMS with some WordPress and Shopify, and follow a set path of wireframe, sign-off, clickable prototype and workshops before coding. Leads are tracked through call tracking, GA4 and Google Tag Manager. The firm treats SEO as a long-term effort and rarely plans more than about six months ahead.
There is no dental page, but healthcare and medical are among its focus industries. The agency also takes only one business per industry in each area, which could matter to a practice that does not want its agency serving the clinic down the road. Clients range from local Auckland tradespeople to large household brands across New Zealand and Australia.
Named clients include One50 Group, Event Base, Trueform Spa Pools, Welwood Seating, Motorsport Garage, Aspire Consulting Engineers, Wine Central and Instrumatics. A home services client gets 80 to 100 social media leads a month on a small budget, and another client's rankings improved after its site moved to faster hosting. They are rated 5.0 on Google from 38 reviews. Clients such as Inspire Kitchens, Force4 and JSC Timber say the team is easy to talk to, helpful and focused on users, and that their online presence has grown.
Work is contracted as a fixed number of hours each month, and clients can see what was done in each hour alongside their reports. Contracts are month to month with no long-term lock-in, and rates run $100 to $149 an hour. The minimum budget band is $1,000 to $10,000, and the agency is a Google Partner.
Fabric Digital's Website
Fabric Digital at a Glance
| Founded | 2015 |
|---|---|
| Team size | About 9-10 staff plus contractors (Dec 2024; some listings say 10-49) |
| Headquarters | Rosedale, Auckland, New Zealand |
| Leadership | Joseph Marinovic (Managing Director) |
| Languages | English |
| Pricing | $100-$149 per hour; minimum budget band $1,000-$10,000. Work is sold as a fixed number of hours per month. |
| Contracts & reporting | Fixed monthly hours with an hour-by-hour record of work plus reporting; month-to-month contracts with no long-term lock-in; one client per industry per area. |
| Tools & partnerships | Google Partner; GA4; Google Tag Manager; call tracking; Craft CMS; WordPress; Shopify; SiteHost Cloud Containers |
Dental Marketing Services
- Local SEO
- Google Business Profile management
- technical SEO
- keyword research and content strategy
- SEO recovery after website migration or redesign
- Google Ads management
- Facebook Ads
- website design and development
- call and conversion tracking
Dental Clients & Results
- Home services client: 80-100 social media leads per month on a tight budget (2024)
Why Dentists Choose Fabric Digital
- Local service firm focus
- Gate automation firm also a client
- 5.0 from 2 Clutch reviews
- Projects from $1,000
Key Strengths
- Works as an extension of a practice team with regular fresh ideas
- Tracks patient enquiries by source with call tracking, GA4 and Tag Manager
- Shows practices how each contracted hour was spent
- Prototypes practice sites with clickable wireframes and workshops before coding
How the DSA Score Breaks Down
Points earned: 60.6 of 100 (profile 54 × 0.8 + client feedback 17.4). DSA Score: 92/100
What Clients Say About Fabric Digital
- 6 on Google
- 2 on review sites
Clients Most Often Praise
- Dental website design 3
- Higher Google Maps & local rankings 2
- Communication & responsiveness 2
- Clear reporting & honesty 1
In ShortClients praise a friendly, responsive team that feels like an extension of their business, quality website builds and SEO lead results.
Bridgewater Estate reports outstanding results after nine months with Fabric as SEO provider.
See it on agencies.semrush.comKim Lyons praises a great team with fresh ideas that delivers quality leads.
See it on agencies.semrush.comAccredited Roofing and Coatings Limited feels the team operates as an extension of their own business.
See it on agencies.semrush.comShow 5 more client reviews
- Inspire Kitchens finds the team easy to talk to, helpful and available for ideas. Google, 13 July 2025
- JSC Timber says the new website was beautifully designed and user-friendly, exceeding expectations. Google, 17 October 2023
- Annette Griffin says the team delivers on time, communicates well, and is detail-focused and helpful. Clutch, Aug 17, 2026
- Stuart Rutley notes continuous improvement for clients on website development and SEO. Clutch, Aug 18, 2026
- Force4 Ltd recommends Fabric for website and ecommerce builds. Google, 21 November 2023
Where Fabric Digital Is Listed
Questions Dentists Ask About Fabric Digital
Does Fabric Digital work with dental or medical practices?
They have no dental page and name no dental clients. Healthcare and medical are among their focus industries.
Will they also work with my competitor down the road?
They work with only one business per industry in each area. Confirm how they define your area before signing.
How are they paid?
Clients buy a fixed number of hours each month and can see what was done in each hour. Contracts are month to month with no long-term lock-in.
Can they fix rankings lost after a website rebuild?
Yes. Diagnosing and recovering SEO problems caused by migrations and redesigns is one of their strengths.
How do they show where patient enquiries come from?
They use call tracking, GA4 and Google Tag Manager to tie leads to channels. Results appear in their regular reporting.
Reviews of Fabric Digital
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