Irish Google Partner agency with long-running dental group and clinic website work
About FCDM (Full Circle Digital Marketing)
FCDM, short for Full Circle Digital Marketing, is an Irish full-service agency with offices on Marine Road in Dún Laoghaire, County Dublin, and in the Blyry Business Park in Athlone, County Westmeath. The team includes Melanie Revins as general manager, Michael Gabris as head of UX and technical, Deirdre Keon in business development, Heather Kenny as senior project manager, Ita Buckley as SEO and PPC specialist, and David Cunniffe as UX designer. It is a Google Certified Partner.
Their services include WordPress and WooCommerce websites, SEO, Google Ads, Meta and social advertising, email marketing, branding, content, hosting and maintenance, and analytics reporting. Their SEO covers technical audits, keyword research, on-page work, local SEO, structured data, internal linking, Google Business Profile optimisation and ongoing reporting. They also offer AI visibility work for WordPress sites through structured data, FAQ content and clear site structure. The approach is SEO-first website development, and each engagement starts with a strategic review of the client's existing marketing.
Dental work is a visible part of their portfolio. Smiles Dental, which opened on South Anne Street in Dublin in 2005 and now runs clinics across Ireland, has worked with them since 2010. For Smiles they rebuilt the website and managed Google Ads alongside an organic strategy. Results include top Google rankings, website hits up by about a third, and a marked rise in online bookings, though no booking figures are published. A second case covers Gate Dental Clinic in Galway, a practice established in 2000 that won Practice of the Year at the Irish Dentistry Awards. That project was a mobile-friendly WordPress redesign with a custom booking form for free consultations and appointments, a published price list and treatment pages for implants, periodontics, endodontics and cosmetic dentistry. Google Analytics, AdWords, local business listings, blogging and social media support were also part of it. Alliance Medical, a diagnostic imaging provider, is also a client, and healthcare is one of the sectors they serve.
Google reviews come from clients such as The Open College, SCD Leisure, Ardex Ireland and Lullymore Heritage and Discovery Park. Reviewers point to long relationships, with some clients staying seven to more than ten years, and to clear communication. Prices are not published, and each strategy is quoted as a tailored proposal.
FCDM suits Irish practices that want a website rebuild, online booking and Google Ads handled by one team. It may also suit multi-clinic groups like Smiles that need a long-term partner for paid and organic search.
FCDM (Full Circle Digital Marketing)'s Dental SEO Page
FCDM (Full Circle Digital Marketing) at a Glance
| Headquarters | Dún Laoghaire, County Dublin, Ireland |
|---|---|
| Other offices | Athlone, County Westmeath |
| Leadership | Melanie Revins (General Manager); Michael Gabris (Head of UX and Technical); Deirdre Keon (Business Development); Heather Kenny (Senior Project Manager); Ita Buckley (SEO and PPC Specialist) |
| Languages | English |
| Pricing | Not published; tailored proposals on request. |
| Tools & partnerships | Google Certified Partner; WordPress; WooCommerce; Google Ads; Google Analytics; Google Business Profile; Meta advertising |
Dental Marketing Services
- Dental website design and redesign on WordPress
- online booking forms for consultations and appointments
- treatment and price list pages
- SEO including local SEO and Google Business Profile optimisation
- structured data and AI visibility
- Google Ads management
- Google Analytics and reporting
- blogging and content
- social media management and advertising
- hosting and maintenance
Practice Types They Work With
- general dentistry
- cosmetic dentistry
- dental implants
- periodontics
- endodontics
- multi-location dental groups
Dental Clients & Results
- Smiles Dental (Smiles.ie): website hits up by one third, top Google rankings and a significant rise in online bookings (partnership since 2010)
Dental Practices They Have Worked With
- Smiles Dental (Smiles.ie)
- Gate Dental Clinic, Galway
Why Dentists Choose FCDM (Full Circle Digital Marketing)
- Has managed Smiles Dental Google Ads campaigns since 2010
- Published case study for Gate Dental Clinic in Galway
- Reports website hits for Smiles.ie rose by one third
- Listed as a Google Partner agency on its site
- Offices in Dún Laoghaire and Athlone
Key Strengths
- Built a custom online booking form for free dental consultations and appointments
- Adds treatment price lists to clinic websites to help patients plan costs
- Uses location pages and inbound links to raise a practice's local search visibility
- Offers lead generation SEO that eases visitors toward booking an appointment
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where FCDM (Full Circle Digital Marketing) Is Listed
Questions Dentists Ask About FCDM (Full Circle Digital Marketing)
Has FCDM worked with dental practices?
Yes. They have worked with Smiles Dental since 2010 and redesigned the website for Gate Dental Clinic in Galway. Both projects are published as case studies.
What results did they get for Smiles Dental?
Smiles Dental gained top Google rankings, website hits up by about one third, and a significant increase in online bookings. No figure is given for bookings.
Can they add online booking to a practice website?
Yes. For Gate Dental Clinic they built a custom booking form so patients can request a free consultation or an appointment, and added a detailed price list.
Do they handle Google Ads as well as SEO?
Yes. They managed Smiles Dental's Google Ads campaigns alongside SEO, and they are a Google Certified Partner.
Where are their offices?
They have offices at Marine Road in Dún Laoghaire, County Dublin, and in the Blyry Business and Commercial Park in Athlone, County Westmeath.
Reviews of FCDM (Full Circle Digital Marketing)
No reviews on this site yet. Have you worked with FCDM (Full Circle Digital Marketing)? Your review helps other dentists choose.