Denver SEO firm since 2009 with a dental program and published monthly packages
About Firestarter SEO
Firestarter SEO is a search marketing firm based in the Denver Tech Center, at 4700 S. Syracuse Street. Skyler Malley started it in 2009 as a Colorado SEO business and still works directly on client campaigns. Kyle Carney joined in 2016 as the first full-time hire and is now partner and director of sales, while Jeff Porter joined in 2017 and is partner and director of operations. Paid search was added in 2012 and is led by Leo Resplandor, who previously worked at Google. In May 2026 the firm acquired Karben Marketing, and in August 2026 it relaunched its website with a case study library.
Dental has its own service. It centres on Google Map Pack visibility, landing pages for single treatments such as implants, Invisalign, veneers, root canals and wisdom teeth removal, and schema markup using the Dentist, MedicalBusiness and Service types. It also targets after-hours emergency searches and content that pairs treatments with insurance networks or financing. Its method is the Treatment Value Optimization Model, which puts high-value procedures ahead of routine hygiene. For multi-office groups and DSOs, each location gets its own Google Business Profile and landing page, with reviews handled centrally. They estimate 45 to 60 days for emergency terms and four to six months for cosmetic ones.
Its general process runs from audit to planning, implementation, link building, then monitoring and reporting. Supporting services include technical SEO, schema, content creation, conversion work, Google Ads, Local Service Ads, web design and an AI search method called the SOURCE framework.
Results are mostly outside dentistry. Laguna Med Spa in Parker, Colorado, grew organic traffic 354% from a base of 173 monthly visits, gained 22 first-page rankings and lifted monthly conversions 173%. CreteJack, a concrete repair firm, gained 167 leads in six months. They have no dental case study. The firm has served more than 300 clients.
The firm is rated 4.9 on Clutch, which has named it a top SEO company for Denver and Colorado. It also won UpCity National Excellence awards in 2022 and 2023 and appears on Expertise.com's Denver list. It is rated 4.8 on Google. Reviewers highlight responsiveness and plans built around their own business.
Pricing is public. Starter costs $1,500 a month and covers local SEO only; Pro is $2,500 and Premium $3,500, with custom quotes for multi-location groups. All plans run on a 12-month agreement and include a live dashboard tracking rankings, traffic, calls, forms and Google Business Profile activity, plus monthly analytics reports. The model suits US general, cosmetic and multi-office practices that want clear pricing and accept a year-long term.
Firestarter SEO's Dental SEO Page
Firestarter SEO at a Glance
| Founded | 2009 |
|---|---|
| Headquarters | Denver, Colorado, USA |
| Other offices | Fort Collins, Boulder, Colorado Springs (local service areas) |
| Leadership | Skyler Malley (Founder); Kyle Carney (Partner, Director of Sales); Jeff Porter (Partner, Director of Operations); Leo Resplandor (Director of Paid Search); Carlos Castro (Head of AI and Innovation) |
| Languages | English |
| Pricing | Starter $1,500/month (local SEO); Pro $2,500/month; Premium $3,500/month; custom pricing for multi-location, franchise and high-competition markets. |
| Contracts & reporting | 12-month agreement. All tiers include a 24/7 reporting dashboard, monthly analytics reporting and Google Analytics integration. Free proposal or practice visibility audit to start; replies within one business day. |
| Tools & partnerships | Google Ads; Google Local Service Ads; Google Analytics; Google Business Profile; schema markup; SOURCE framework (proprietary AI search method) |
Dental Marketing Services
- Google Map Pack optimisation
- Google Business Profile per location
- treatment-specific landing pages (implants, Invisalign, veneers, root canals, wisdom teeth)
- dental schema markup
- emergency dentist search optimisation
- insurance and financing content
- centralised review management for multi-location groups
- technical SEO
- content creation
- link building
- Google Ads
- Local Service Ads
- AI search optimisation (GEO)
- reporting dashboard
Practice Types They Work With
- General dentistry
- family dentistry
- cosmetic dentistry
- restorative dentistry
- orthodontics
- pediatric dentistry
- periodontics
- endodontics
- oral surgery
- emergency dental care
- DSOs/multi-location
Dental Clients & Results
- Laguna Med Spa: 354% organic traffic increase, 22 first-page rankings, 173% more monthly conversions
- CreteJack: 167 leads in 6 months, 125% organic traffic increase
- unnamed golf travel company: 10x leads in one year
Why Dentists Choose Firestarter SEO
- In business in Denver since 2009
- Orthodontic client All About Braces named on Clutch
- 4.9 on Clutch from 18 reviews
- Uses its own SOURCE framework for AI search
- Says client retention is three times the industry average
Key Strengths
- Optimises a practice's Google Business Profile for map pack rankings
- Tailors search strategy to each practice and explains unfamiliar topics clearly
- Builds links and content to strengthen treatment page rankings
Awards & Recognition
- Clutch Top SEO Company (2024)
- Clutch Top Rated SEO Company Denver (2026)
- UpCity National Excellence SEO (2022, 2023)
- Expertise.com Best SEO Agency Denver (2026)
- Top Digital Marketing Company Denver (2023)
How the DSA Score Breaks Down
Points earned: 65.3 of 100 (profile 63 × 0.8 + client feedback 14.9). DSA Score: 93/100
What Clients Say About Firestarter SEO
- 4 on review sites
Clients Most Often Praise
- Communication & responsiveness 2
- Value for money 1
- Clear reporting & honesty 1
In ShortClutch clients praise responsiveness, clear communication and tailored strategy. Includes a functional-medicine client.
Healthcare practice CEO is very happy with the agency's work.
See it on clutch.coAdam B. praises how the team tailors strategy to the specific business.
See it on clutch.coKevin Kripka values that the agency is proactive and consistently responsive.
See it on clutch.coShow 1 more client review
- Rich Kennedy highlights good communication and help explaining unfamiliar topics. Clutch, Jun 3, 2022
Where Firestarter SEO Is Listed
Questions Dentists Ask About Firestarter SEO
Does Firestarter SEO have a dental-specific service?
Yes. Their dental SEO service covers Map Pack visibility, treatment landing pages, dental schema, emergency search terms and insurance or financing content. They also support DSOs with separate Google Business Profiles and location pages.
How much does it cost?
They have three monthly tiers: $1,500, $2,500 and $3,500. Multi-location groups and franchises can request custom pricing.
Is there a contract?
Yes. They work on a 12-month agreement. Cancellation terms are not published.
How long until dental rankings improve?
They estimate 45 to 60 days for emergency-related terms and four to six months for cosmetic treatment terms.
Can I see a dental case study?
Their case studies are for a med spa, a concrete repair firm and a golf travel company. They have no dental case study.
How will I track progress?
Every plan includes a live dashboard showing rankings, organic traffic, calls, form submissions and Google Business Profile activity, plus monthly analytics reports.
Reviews of Firestarter SEO
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