Lausanne web and Google Ads agency since 2010, holding Google Premier Partner status
About FirstPoint
FirstPoint Sarl is a digital agency in Lausanne with about 200 square metres of office space in the Galerie Saint-Francois, in the city centre. The founders started it in 2010 after concluding, in earlier jobs, that many agencies promised more expertise than they delivered. The team has twelve members. The agency is fully Swiss and runs a flat management structure.
Florian Tosello is CEO. The team also includes Frederic Marmillod as Head of Development and Anthony Achard as Head of Digital Marketing, along with developers, a project manager, a digital marketing manager and an external senior consultant. The agency has built 193 websites and served 480 clients since 2010, with 89 percent of clients still working with it.
The work splits into development and marketing. On the development side the team builds WordPress, WooCommerce and PrestaShop sites, intranets and CRM tools, and writes the official Swiss Post ecommerce modules. On the marketing side it offers Google Ads, Meta and LinkedIn advertising, SEO, generative engine optimization for ChatGPT, Gemini and Perplexity, and Google Tag Manager tracking set up for Swiss data protection law. SEO starts with an audit for existing sites or a technical specification for new ones. It then covers keyword and competitor research, content planning with specialist copywriters, semantic clusters, internal linking and link building. The team also creates and optimizes Google Business Profiles and maps redirects before migrations so traffic is not lost.
The agency does not target dentists, but its portfolio includes healthcare clients. For the Centre de microchirurgie oculaire, an eye surgery clinic, it ran lead-generation Google Ads that cut cost per conversion by 37.9 percent. It also worked on brand awareness for Pure Clinic Group, whose site draws about 4,000 visitors a month. Other clients include Swiss Post, CarPostal, Andros, Bonne Maman, Swiss Basketball and Swissautoglass. For Swissautoglass it achieved a 149 percent increase in return on ad spend.
FirstPoint holds Google Premier Partner status, which Google gives to the top three percent of partner agencies in each country. It has also been a Microsoft Ads partner since 2017, is a Semrush-certified agency, holds a top-level PrestaShop partnership, and has been an Infomaniak partner since 2014. Its single Sortlist review praises its advice on building a website.
Prices are not published. SEO costs depend on goals, sector, competition and project length, and multilingual French, German and Italian projects cost more. Clinics in Vaud and French-speaking Switzerland that rely on paid search will find the strongest match.
FirstPoint's Website
FirstPoint at a Glance
| Founded | 2010 |
|---|---|
| Team size | 12 employees |
| Headquarters | Lausanne, Vaud, Switzerland |
| Leadership | Florian Tosello (CEO); Frederic Marmillod (Head of Development); Anthony Achard (Head of Digital Marketing) |
| Languages | French, German, Italian |
| Pricing | Not published; SEO pricing depends on goals, scope, sector, competition and duration; multilingual projects cost more. Offers are made without commitment. |
| Contracts & reporting | Initial SEO audit or technical specification; quotes provided without obligation; contract length not published. |
| Tools & partnerships | Google Premier Partner; Microsoft Ads partner since 2017; Meta Business partner; Semrush certified agency; PrestaShop partner; Infomaniak partner since 2014; Mailchimp Pro Partner; Swiss Post ecommerce module developer; Google Tag Manager; WordPress; WooCommerce |
Dental Marketing Services
- SEO audits and strategy
- local SEO
- Google Business Profile creation and optimization
- Google Ads
- Meta and LinkedIn ads
- GEO for AI search visibility
- website design on WordPress
- Google Tag Manager tracking
- Swiss data protection (LPD) cookie and privacy compliance
- SEO-safe site migrations
Dental Clients & Results
- Centre de microchirurgie oculaire (eye clinic): 37.9% lower cost per conversion from Google Ads
- Pure Clinic Group: about 4,000 website visitors per month
- Swissautoglass: 149% increase in return on ad spend
- Swiss Basketball: 422% increase in site visits
Why Dentists Choose FirstPoint
- Google Premier Partner, the highest Google partner level
- Official developer of Swiss Post e-commerce modules
- Offers Google Business Profile management for Lausanne businesses
- Handles cookie consent and Swiss data protection (LPD) tracking setups
- Microsoft Ads partner since 2017
Key Strengths
- Gives practical advice on building a clinic's showcase website, clients say
- Turns SEO checklists into a technical spec when building or redesigning a practice site
- Inventories content and sets redirects to protect a practice's traffic during migrations
- Builds semantic content clusters and editorial calendars around treatment keywords
How the DSA Score Breaks Down
Points earned: 43.9 of 100 (profile 40 × 0.8 + client feedback 11.9). DSA Score: 89/100
What Clients Say About FirstPoint
- 1 on review sites
Clients Most Often Praise
- Dental website design 1
CEO of Sport Addict says FirstPoint always gives very good advice on showcase and e-commerce website development.
See it on sortlist.comWhere FirstPoint Is Listed
Questions Dentists Ask About FirstPoint
Has FirstPoint worked with medical or dental clinics?
No dental practices are named, but its portfolio includes the Centre de microchirurgie oculaire and Pure Clinic Group. For the eye clinic it cut Google Ads cost per conversion by 37.9 percent.
What does Google Premier Partner status mean here?
FirstPoint holds Google's highest partner level, which goes to the top three percent of partner agencies in each country. It has also been a Microsoft Ads partner since 2017.
Do they handle Google Business Profile and local SEO?
Yes. Their SEO service includes creating and optimizing Google Business Profiles for local search in Vaud and French-speaking Switzerland.
Can they protect my rankings during a website redesign?
They list existing content and set up planned redirects before migration to limit traffic loss.
How is pricing set?
No prices are published. Costs depend on objectives, sector, competition, duration and how many languages are needed.
Reviews of FirstPoint
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