Gold Coast web and SEO agency with published dental SEO case results
About Five by Five
Five by Five is a web design, development and digital marketing agency based at 7/4 Leda Drive in Burleigh Heads on the Gold Coast, serving clients across Australia. Founder Jon Hollenberg started the business from a spare room in Burleigh Heads around 2006, and in 2021 the team had roughly 30 people. In 2021 he won the marketing category of the Gold Coast Young Entrepreneur of the Year awards run by Business News Australia. The agency has now delivered more than 3,000 projects.
Dental work appears on two fronts: practice websites and ongoing SEO. Its dental SEO is an eight-part service that starts with an audit of page speed, broken links, URL structure, content and backlinks. Keyword research pairs treatment terms like teeth whitening with suburb-level phrases. Copywriters produce service pages, blogs and FAQs on topics such as Invisalign and oral hygiene. Local work centres on Google Business Profile optimisation for the map pack and directory citations, while link building targets dental associations, healthcare publications and local community sites. Technical tasks cover site structure, load times, security and mobile use. Matt Forrester, who moved from copywriting into SEO, leads the SEO and PPC team, and each client is assigned its own SEO manager.
The agency publishes measured results for three dental clients. Granite Belt Dental saw organic conversions rise 716 percent between August 2022 and August 2024. Dentistry on Coolum recorded a 457 percent lift in organic traffic over a similar period, and Knight Street Dentists grew organic traffic by more than 1,000 percent from May 2022. Portfolio pages also show website builds for Method Dental in Grange, Brisbane, and Dental at Keys in Keysborough, Victoria, the latter including SEO.
The offer suits independent and small-group practices that want a new website and search work from one team, especially in Queensland where many of the published dental clients sit. The agency is candid that SEO timelines vary: most sites see movement in three to six months, while competitive suburbs may need 12 to 24 months. It recommends Google Ads for dentists as a faster bridge while organic rankings build.
Clients receive a custom monthly report covering keywords, traffic, conversions and enquiries, followed by a call with their SEO manager. Pricing and contract length are not published, and practices are asked to request a quote or a free SEO audit. The agency has more than 259 Google reviews, and its awards include AWA 2022 finalist and Aus Achiever. It is also a Shopify partner and appears in the WP Engine agency directory, reflecting its WordPress background.
Five by Five's Dental SEO Page
Five by Five at a Glance
| Founded | 2006 |
|---|---|
| Team size | About 30 staff (2021) |
| Headquarters | Burleigh Heads, Queensland, Australia |
| Leadership | Jon Hollenberg (Founder and owner); Matt Forrester (Head of SEO and PPC) |
| Languages | English |
| Pricing | Not published; quotes on request. Hourly rate of USD 50-99. |
| Contracts & reporting | Dedicated SEO manager; custom monthly report plus follow-up call; free SEO audit offered; timelines of 3-6 months typically, up to 12-24 months in competitive areas. |
| Tools & partnerships | WordPress; Shopify partner; Google Ads; Google Business Profile; WP Engine agency directory listing |
Dental Marketing Services
- Dental SEO audits
- treatment and suburb keyword research
- dental copywriting (service pages, blogs, FAQs)
- Google Business Profile optimisation
- local citations
- link building from dental and healthcare sites
- technical SEO
- Google Ads for dentists
- dental website design and development
- photography and video
- hosting and support
Practice Types They Work With
- General dentistry
- orthodontics (Invisalign content)
- cosmetic dentistry
Dental Clients & Results
- Granite Belt Dental: organic conversions +716%, organic traffic +60%, top-10 keywords +483% (Aug 2022 to Aug 2024)
- Dentistry on Coolum: organic conversions +486%, organic traffic +457%, top-3 keywords +3,980% (Apr 2022 to Aug 2024)
- Knight Street Dentists: organic conversions +767%, organic traffic +1,072%, top-10 keywords +194% (May 2022 to Aug 2024)
Dental Practices They Have Worked With
- Granite Belt Dental
- Dentistry on Coolum
- Knight Street Dentists
- Method Dental (Grange, Brisbane)
- Dental at Keys (Keysborough)
Why Dentists Choose Five by Five
- Has dental and healthcare SEO pages
- Lists orthodontics and dentistry as industries served
- Over 3,000 WordPress websites built
- More than 259 Google reviews mentioned on site
- Office on Leda Drive, Burleigh Heads
Key Strengths
- Guides practices through a structured onboarding before design starts
- Assigns a dedicated SEO manager to walk practices through monthly reports and next actions
- Reports track rankings, traffic and patient enquiries or bookings
- Builds backlinks from dental associations, healthcare publications and local community sites
Awards & Recognition
- Gold Coast Young Entrepreneur of the Year 2021, Marketing category (Jon Hollenberg, Business News Australia)
- AWA 2022 finalist
How the DSA Score Breaks Down
Points earned: 28.5 of 100 (profile 27 × 0.8 + client feedback 6.9). DSA Score: 86/100
What Clients Say About Five by Five
- 4 on its website
Clients Most Often Praise
- Dental website design 3
- Value for money 1
In ShortSite testimonials praise professionalism, onboarding and website builds. Dental web design is a stated niche.
Industrial Power Automation found the team professional and easy to deal with.
See it on fivebyfive.com.auAspiri Financial Services says the agency more than delivered on its website.
See it on fivebyfive.com.auLife Puzzle was impressed by the onboarding process and design attention to detail.
See it on fivebyfive.com.auShow 1 more client review
- Tristram Morgan: 365 Solutions Group received lots of positive feedback on its new website. Agency website
Where Five by Five Is Listed
Questions Dentists Ask About Five by Five
Has Five by Five done SEO for other dental practices?
Yes. They publish results for Granite Belt Dental, Dentistry on Coolum and Knight Street Dentists, covering roughly two years of work from 2022 to 2024. All three show large rises in organic conversions and traffic.
Who will manage our account?
Each SEO client gets a dedicated SEO manager. The SEO and PPC team is led by Matt Forrester, and the agency was founded by Jon Hollenberg.
How long before we see SEO results?
Most sites improve within three to six months. Less competitive markets can take six to twelve months and highly competitive suburbs twelve to twenty-four months.
What reporting do we get?
A custom monthly report on keyword rankings, organic traffic, conversions and patient enquiries, followed by a call with your SEO manager to go through it.
Can they also build our practice website?
Yes. Web design and development is their core background, and dental builds include Method Dental in Brisbane and Dental at Keys in Keysborough.
What does it cost?
Prices are not published. Practices are asked to request a quote, and a free SEO audit is offered first.
Reviews of Five by Five
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