Portland, Maine small-business web design and digital marketing agency since 1997
About flyte new media
flyte new media is a web design and digital marketing agency at 136 Commercial Street in Portland, Maine. Rich Brooks started the business in 1997 as b1 communications in his apartment in Jamaica Plain, Boston, and moved it to Portland in 1999. He remains president. The team is small, at two to ten people, and includes designers, developers, copywriters and marketers such as creative director Ryan Goan and digital marketing specialist John Paglio. They have launched more than 500 websites.
Brooks is a known figure in small-business marketing. He founded the Agents of Change conference and weekly podcast, co-founded the Fast Forward Maine series, and wrote The Lead Machine: The Small Business Guide to Digital Marketing. He has appeared in Inc., Fast Company and CNN.com and serves as tech guru on the 207 news programme on NBC affiliates in Maine. The agency also runs flyte school, a set of webinars and on-demand training on SEO, analytics and websites.
They do not have a dental-specific service or published dental clients. Their local SEO thinking is still relevant to a practice. Paglio's training and blog material focus on relevance and prominence, since proximity is out of a business's control. They advise treating the Google Business Profile as a second homepage, with accurate details, photos, posts tracked with UTM tags and seeded questions and answers. Other advice includes one profile per address, monthly checks of profile calls and direction requests, and linking the profile to paid search. On reviews, they recommend asking for genuine reviews without incentives, replying calmly to negative ones and building a presence on niche directories. They also advise service pages for each offering and regional pages for each area served.
Their services cover WordPress and Shopify sites built in-house, SEO, local SEO, Google Ads, Facebook ads, social media, email marketing, content and branding. Work often starts with a design audit or a Digital Marketing Action Plan. Published client work includes a new logo, WordPress site and SEO copy for Royal River Natural Foods, Google Ads for New Dimensions FCU, and lead magnets, email and video content for Innovate Building Solutions. Clients also include Sabre Yachts and the Maine Small Business Development Centers.
Reviews on Google and BrightLocal average 5.0. Clients mention quick replies, patient explanations of tools such as GA4, clear monthly reports and partnerships lasting from three to 15 years. Rates run about $150 to $250 an hour, with an average of $175, and minimum budgets range from $1,000 to $10,000 or more. A dental practice should expect a general small-business agency rather than a dental specialist.
flyte new media's Website
flyte new media at a Glance
| Founded | 1997 |
|---|---|
| Team size | 2-10 employees |
| Headquarters | Portland, Maine, USA |
| Leadership | Rich Brooks (Founder and President); Ryan Goan (Creative Director); John Paglio (Digital Marketing Specialist) |
| Languages | English |
| Pricing | Rates run $150 to $250 per hour (average $175). Minimum budget is $1,000 to $10,000 (some listings say $10,000+). |
| Contracts & reporting | Starts with a free consultation or design audit. Clear monthly reports. Contract length not published. |
| Tools & partnerships | WordPress; Shopify; Google Ads; Google Analytics 4; Google Search Console; Basecamp |
Dental Marketing Services
- Local SEO
- Google Business Profile optimisation
- SEO
- WordPress website design
- Google Ads
- Facebook and social ads
- social media management
- email marketing
- content marketing
- reputation management
- logo and branding
Dental Clients & Results
- Royal River Natural Foods: new logo, WordPress site and SEO copy with rises in sessions and organic traffic
- Innovate Building Solutions: blog-to-lead strategy with lead magnets, email and YouTube video
Why Dentists Choose flyte new media
- Nearly three decades of digital marketing in Portland, Maine
- Perfect 5.0 Google rating
- In-house WordPress and Shopify development
- Published case studies with traffic and lead gains
- SEO available as projects or monthly packages
Key Strengths
- Local SEO that helps a practice appear in Google's map pack for nearby patients
- Custom WordPress websites built in-house to turn visitors into appointment requests
- Google Ads management with clear monthly reporting on calls and leads
- Email newsletters and list building that keep existing patients coming back
How the DSA Score Breaks Down
Points earned: 74.5 of 100 (profile 73 × 0.8 + client feedback 16.1). DSA Score: 95/100
What Clients Say About flyte new media
- 3 on Google
- 2 on review sites
Clients Most Often Praise
- Dental website design 3
- Clear reporting & honesty 1
- More new patient bookings 1
- Higher Google Maps & local rankings 1
In ShortClients praise their responsiveness, long-term guidance on analytics and ads, and measurable lead and revenue growth.
Pleased with the monthly Google Ads reports and the results the campaigns deliver.
See it on brightlocal.comBrent Poulin reported new inquiries and $4.5 million in awarded projects after a new website and Google Ads campaign.
See it on brightlocal.comA long-time client praising the team's guidance on GA4, AI and award-campaign advertising.
See it on designrush.comShow 2 more client reviews
- Cindy Eddy saw Google Ads results within a month along with a website redesign. Google, 11 Dec 2023
- Sun Sports: A client since 2009 who values the website work and SEO education. Google, 1 Feb 2021
Where flyte new media Is Listed
Questions Dentists Ask About flyte new media
Does flyte new media specialise in dental marketing?
No. They are a general small-business agency and do not publish dental clients or a dental service page. Their local SEO and website work can still apply to a practice.
How do they approach local SEO?
Their guidance focuses on a complete Google Business Profile, consistent citations, genuine reviews, and service and regional pages on the website. They also suggest monthly checks of profile calls and direction requests.
How long have they been in business?
Rich Brooks founded the agency in 1997 in Boston and moved it to Portland, Maine, in 1999.
What do they charge?
Hourly rates run about $150 to $250, averaging $175. Minimum budgets range from $1,000 to $10,000 or more.
Do they build websites in-house?
Yes. They build custom WordPress and Shopify sites in-house rather than from templates and have launched more than 500 websites.
Reviews of flyte new media
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