Follo Reviews & Agency Profile

About Follo

Follo is a performance marketing group with offices in Utrecht, Groningen and Dongen in the Netherlands and in Ghent, Belgium. It was formed when four agencies, OrangeValley, MvH Media, Increase and AdResults, merged with backing from investor NewPort Capital in April 2024. At that point the combined business had close to 200 staff. Follo now has more than 150 colleagues and over 300 clients. Mark van Hattum, founder of MvH Media, became chief executive of the group. The other founders who sold into the merger were Ortwin Verreck of OrangeValley, Martijn van Dijk and Marco Schuurman of Increase, and Robert Slijm and Robert Schippers of AdResults.

The group works across search, paid and organic social, data and analytics, conversion and UX, programmatic media, marketplaces such as Amazon, Bol and Zalando, and AI services including generative engine optimisation. Their SEO puts a technical foundation first: internal link structures at scale, Schema.org markup, Core Web Vitals, hreflang for international sites and automated optimisation of category and product pages. Content work runs from long-form articles to short video, and authority comes from link building and digital PR. SEO and paid search data are combined, and there is a separate local SEO and SEA service.

Follo's own platform, FolloEngine, gathers real-time data on search trends, competitors and results pages, with dashboards and automations, and Google BigQuery is used for data collection. In November 2025 Semrush appointed Follo as its exclusive reseller in the Benelux, so clients can buy Semrush Enterprise licences through the agency.

Awards are the strongest form of proof. At the Global Search Awards in October 2025 Follo won four golds. Two were for Decathlon's filtered listing pages across Europe, one for AI content with HG and one for an automotive campaign with CROP. The agency also collected several golds at the European Search Awards 2025, including Best Local Campaign (SEO). At the Dutch Search Awards 2023 it was named Best Agency (Small) and won five campaign awards. Named clients include Decathlon, HG, CROP, Keune Haircosmetics, Maxi-Cosi and De Notenshop.

No dental or healthcare clients appear in Follo's published material, and there is no healthcare service page. Their scale, data infrastructure and focus on retail and e-commerce make them better suited to large dental groups, dental product brands or multi-country chains than to a single local practice. Prices and contract terms are not published; prospects are offered a free call or can send an RFI or RFP.