Prague full-service agency in the KNOWLIMITS group with SEO, link building and paid media
About Fragile media
Fragile media s.r.o. is a Prague marketing agency at Pernerova 673/47 in Karlín, Prague 8, registered under company ID 28212797. It was founded by Daniel Kafka roughly 14 years before its 2021 sale, which places its start around 2007. Etnetera Group held a stake from 2014. KNOWLIMITS Group, led by Jan Vidím, bought half of the agency in spring 2020 and the remaining half from Kafka in December 2021. At that point Fragile had 50 to 60 consultants and turnover above 250 million Czech crowns. Radim Pelánek, a former H&M marketing manager, is CEO, and the leadership team includes COO Šárka Wagenknecht, CFO Martin Borovička and Head of Performance Jiří Typlt.
Fragile is a full-service shop rather than a dental specialist. Its services cover marketing strategy, media planning and buying, creative and production, social media, influencer marketing, PPC, SEO and link building, and data and analytics. It is a Seznam.cz certified partner and a Google Premier Partner.
Their SEO work covers technical audits of load speed, HTML structure, indexing and Core Web Vitals, along with organic traffic analysis, content strategy, competitor mapping and link building through digital PR. They also shape content, structure and schema.org data so that AI tools such as ChatGPT, Gemini, Perplexity and Copilot are more likely to use a site in their answers. A dental group or multi-site clinic in the Czech market would get technical depth and paid media capacity, but no local SEO or Google Business Profile package is published specifically for single practices.
Health work is in pharma and retail rather than dentistry. Clients include Novartis, for which they ran breast health campaigns, the BENU pharmacy chain, whose visual communication they redesigned, the Biolife blood donor community and Kenvue. Other clients include innogy, PPL, České dráhy, Hisense, Vileda, Pilot and the Olivie e-shop, where they handled SEO. No dental practices are named.
Recognition is mostly from campaign competitions. Fragile took first place in WebTop100 content marketing in 2021, received a 2016 Google EMEA agency recognition and did well at the 2020 European Search Awards. Their Pilot pen campaign won categories at the Internet Effectiveness Awards and the Fénix content marketing competition around 2019. Fragile belongs to AKA, SPIR, APEK, CEEDA, the Czech AI association, Férový tendr and Fér fluencer. Pricing is not published; rates run 25 to 49 US dollars an hour, with projects from 1,000 dollars. The agency fits larger clinic groups or dental brands with campaign budgets better than a single-chair practice looking for a fixed monthly SEO plan.
Fragile media's Website
Fragile media at a Glance
| Founded | c. 2007 |
|---|---|
| Team size | 51-200 employees (about 50-60 consultants in 2021) |
| Headquarters | Prague (Karlín), Prague, Czech Republic |
| Leadership | Radim Pelánek (CEO); Šárka Wagenknecht (COO); Martin Borovička (CFO); Jiří Typlt (Head of Performance); Igor Petrovics (Client Service Director); Daniel Kafka (founder, now at KNOWLIMITS) |
| Languages | Czech; English |
| Pricing | Not published. $25-$49 per hour and a $1,000+ minimum. |
| Tools & partnerships | Google Premier Partner; Seznam.cz certified partner; schema.org |
Dental Marketing Services
- Technical SEO audits (speed, indexing, Core Web Vitals)
- content strategy
- competitor analysis
- link building and digital PR
- AI answer engine optimisation with schema.org
- PPC
- social media management
- influencer marketing
- media planning and buying
- analytics
Dental Clients & Results
- Olivie (e-shop): SEO project
- BENU pharmacies: visual communication redesign for social media
- Novartis: breast health awareness campaigns
Why Dentists Choose Fragile media
- Redesigned social media visuals for the BENU pharmacy chain
- Part of the KNOWLIMITS media group in Prague
- Member of AKA, SPIR, CEEDA and APEK associations
- Combines SEO and link building with paid media buying
- Office in Karlín, Praha 8, listed with company ID
Key Strengths
- Adapts practice content, structure and schema.org data so AI models cite the site
- Earns practice backlinks through digital PR campaigns
- Audits practice sites for load speed, indexing and Core Web Vitals
Awards & Recognition
- WebTop100 Content Marketing, 1st place (2021)
- Internet Effectiveness Awards, Social Media and B2C categories, 1st place (Pilot campaign, c. 2019)
- Fénix content marketing, Social media campaign, 1st place (Pilot campaign, c. 2019)
- European Search Awards 2020 (second most awarded European agency)
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Where Fragile media Is Listed
Questions Dentists Ask About Fragile media
Is Fragile a dental marketing specialist?
No. Fragile is a full-service agency whose health clients include Novartis and the BENU pharmacy chain. No dental practices are named among its clients.
What does their SEO work include?
Their SEO covers technical audits of speed, indexing and Core Web Vitals, content strategy, competitor analysis and link building through digital PR. They also work on schema.org data to improve visibility in AI answer tools.
Who owns and runs Fragile?
Fragile has been fully owned by the KNOWLIMITS Group since December 2021. Radim Pelánek is the CEO.
How large is the agency?
It had 50 to 60 consultants in 2021 and has 51 to 200 employees.
What do they charge?
Fragile does not publish prices. Hourly rates run $25 to $49, with minimum projects from $1,000.
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