Surabaya design and SEO agency founded by Steve Lim, with clinic branding work
About FruityLOGIC
FruityLOGIC Design is a digital marketing and design agency at Jl. Kupang Baru I No. 100, Sukomanunggal, in western Surabaya, East Java. It has worked since 2004 for private and government clients. It has more than 200 clients and over 400 portfolio pieces. Steve Lim, who holds B.Art and M.Des degrees, is founder and CEO. He has been creative director for more than a decade and focuses on digital media, SEO and strategy.
The agency mixes design and marketing. Design work covers logos, packaging, brochures, calendars, company profiles, annual reports and stationery. Digital work covers website development and maintenance, SEO, content writing, social media marketing, product photography and branding. Illustration services include infographics and medical illustration. Its team includes SEO specialists, content marketers, web developers and graphic designers.
The agency uses a five-step marketing process. It starts with a consultation, then builds a custom strategy and carries it out. Results are monitored and optimised, and the agency reports back to the client. Logo work moves from research to concept, refinement and rollout. Its blog shows how it thinks about local search. One article advises local businesses, including clinics, to target keywords at district or neighbourhood level. It also recommends checking where customers come from in Google Analytics and placing location terms in titles, meta descriptions and headings. A complete Google Business Profile with address, hours and photos is part of that advice.
Healthcare work is limited but present. The agency designed the logo and visual identity for Nawaya Skin Clinic in Wiyung, Surabaya, part of the EONS Skin Clinic group. The work had a purple palette, orange glow circles and a leaf motif, and was planned for signage and social media. None of its published projects is a dental clinic. Other named clients include food, seafood, textile and steel businesses, such as Casivo, Intan Seafood and PT Kumala Kencana Kreasindo.
FruityLOGIC suits dental clinics in Surabaya and East Java that want a new brand identity, a website and local SEO content from one team. Its blog is written in Indonesian, which helps clinics targeting local patients. Clinics that need proof of dental ranking gains will not find published case studies.
Prices for SEO or website retainers are not published. The agency publishes a blog guide to typical website costs rather than a fixed rate card. It has a five-star Google rating from 20 reviews and a listing on the SGPGrid business directory. Clients can contact the team by phone or WhatsApp.
FruityLOGIC's Website
FruityLOGIC at a Glance
| Founded | 2004 |
|---|---|
| Headquarters | Surabaya, East Java, Indonesia |
| Leadership | Steve Lim (Founder and CEO) |
| Languages | Indonesian; English |
| Pricing | Not published; quoted per project. |
| Contracts & reporting | Five-step process: consultation, custom strategy, implementation, monitoring and optimisation, reporting. |
| Tools & partnerships | Google Analytics; Google Trends; Google Business Profile |
Dental Marketing Services
- Clinic branding and logo design
- website development and maintenance
- SEO and location keyword targeting
- Google Business Profile setup advice
- content writing
- social media marketing
- photography
- brochures and print
- medical illustration
Dental Clients & Results
- Nawaya Skin Clinic (Surabaya): logo and visual identity system for signage and social media (no metrics published)
Why Dentists Choose FruityLOGIC
- Office in Kupang Baru, western Surabaya
- Working with Surabaya businesses since 2004
- Says it has a team of over 15 professionals
- Does product photography in-house alongside SEO content
- Portfolio includes food, seafood and steel manufacturers
Key Strengths
- Starts practice branding with in-depth interviews on vision, mission and target patients
- Analyses competing practices and target patients in a SWOT matrix before designing
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where FruityLOGIC Is Listed
Questions Dentists Ask About FruityLOGIC
Has FruityLOGIC worked with clinics?
They designed the logo and visual identity for Nawaya Skin Clinic in Surabaya. Their published portfolio has no dental clinics.
How do they approach local SEO?
Their blog recommends targeting district-level location keywords and placing them in titles, meta descriptions and headings. It also stresses a complete Google Business Profile.
How long have they been operating?
They have worked in Surabaya since 2004. Founder Steve Lim leads the agency as CEO.
Do they report on results?
Their process ends with ongoing monitoring, optimisation and reporting. They do not publish sample reports or a reporting schedule.
What do they charge?
They do not publish SEO or retainer prices. Work is quoted after an initial consultation.
Reviews of FruityLOGIC
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