Istanbul Google Partner agency running SEO, ads and websites for dental tourism clinics
About Glawi
Glawi is a performance marketing agency in Istanbul, founded in 2020 by Uğur Yeşbek. It is a small senior team of nine people covering strategy, paid media, creative and software, with no outsourcing. Anıl Atalay was named as co-founder in 2023 but is not on the current team. Glawi serves three sectors: health tourism, SaaS and automotive. It became a certified Google Partner agency in 2022.
The agency signed its first clinic in its second month, cut its offer to four services in 2021, passed one million dollars in managed ad spend in 2023, opened a software unit in 2024 and launched a press release network in 2026. In health it has worked with more than ten clinic brands and managed over three million dollars in spend. Dental tourism sits next to hair transplant, aesthetic, bariatric, eye and IVF clinics in its health work.
Its dental SEO work starts with custom-coded Laravel sites rather than templates, with treatment pages, doctor profiles, before-and-after galleries and WhatsApp links. Content is written natively in each target language, and the team targets markets such as the UK, Germany, the Netherlands and the US. A standard SEO start runs over four weeks: technical and content audit, fixes to sitemaps, schema and internal links, a six-month content plan, then the first pillar page with rank and conversion tracking. Ongoing work includes two cluster articles a month, one digital PR push a quarter, Google Business Profile work for local searches and optimisation for AI answers. Paid search, Meta Ads and a WhatsApp-based follow-up system can run alongside.
Published dental results include Livera Dental Clinic in Florya, which reached the first page of US results for zirconium crowns and appears in Google AI Overviews. Avrupa Sağlık Diş in Bayrampaşa gained the top local spot for implant searches and began receiving UK enquiries. Doctor Fero, a new domain, reached more than 40 organic leads a month within five months. DentPrime in Antalya saw 400 percent organic traffic growth in six months. Clinic owners mention better-qualified leads than a previous agency and rankings that held after the first climb.
Terms are unusually open. SEO retainers start at 2,000 euros a month and one-off audits at 1,000 euros. Google Ads clients need at least 1,500 euros a month in ad spend and commit for 90 days. Glawi does not guarantee rankings, sends a written monthly report and promises weekly Monday dashboards and replies within 24 hours. It suits Turkish clinics chasing foreign patients more than small local practices elsewhere.
Glawi's Website
Glawi at a Glance
| Founded | 2020 |
|---|---|
| Team size | 9 employees |
| Headquarters | Istanbul, Turkey |
| Leadership | Uğur Yeşbek (Founder); Neşe K. (Operations Manager); Can Bekir S. (Web and SEO Specialist) |
| Languages | Turkish; English; German; Russian; plus other European languages for campaigns |
| Pricing | SEO retainers from 2,000 euros per month; one-off SEO audits from 1,000 euros; Google Ads minimum ad budget 1,500 euros per month plus a management fee; free audit and 30-minute strategy call. |
| Contracts & reporting | 90-day minimum for new Google Ads accounts; no ranking or results guarantee; written monthly report; weekly Monday dashboards; reply within 24 hours; no lock-in contracts. |
| Tools & partnerships | Google Partner (since 2022); Google Ads; GA4; Google Tag Manager (server-side); Google Search Console; Google Business Profile; Laravel; Vue; Node; WhatsApp bot |
Dental Marketing Services
- Multilingual dental SEO
- local SEO and Google Business Profile
- generative engine optimisation for AI answers
- custom Laravel clinic websites
- Google Ads
- Meta Ads
- brand identity
- WhatsApp CRM and patient follow-up
- press release distribution
Practice Types They Work With
- dental tourism
- implants
- cosmetic (veneers, Hollywood smile, zirconium crowns)
- orthodontics (Invisalign)
Dental Clients & Results
- Livera Dental Clinic: first page of US Google results for zirconium crowns and inclusion in Google AI Overviews
- Avrupa Sağlık Diş: top local ranking for implant keywords in Bayrampaşa, organic patients from month one
- Doctor Fero: 0 to 40+ monthly organic leads (5 months)
- DentPrime: 400% organic traffic growth (6 months)
Dental Practices They Have Worked With
- Livera Dental Clinic (Florya, Istanbul)
- Avrupa Sağlık Diş (Bayrampaşa, Istanbul)
- Doctor Fero (Istanbul)
- DentPrime (Antalya)
- HiTech Dentist
Why Dentists Choose Glawi
- Also built rankings for implants and Invisalign in Istanbul
- English content for foreign patients
- Health tourism specialists
- Quoted per clinic
Key Strengths
- Uses PR alongside SEO to build a clinic's profile with foreign patients
- Rebuilds a clinic's website, brand and ads into one patient-booking system
- Wins local implant rankings that bring in nearby patients too
How the DSA Score Breaks Down
Points earned: 27.8 of 100 (profile 23 × 0.8 + client feedback 9.4). DSA Score: 86/100
What Dental and Healthcare Clients Say About Glawi
- 7 on its website
- 5 from dental practices
Clients Most Often Praise
- Dental website design 2
- Higher Google Maps & local rankings 1
In ShortTestimonials on the agency's own site come almost entirely from Istanbul dental and health-tourism clinics. They praise SEO and local-ranking gains, websites that convert, and combined SEO/PPC/Meta Ads work. Caution: attributions conflict across pages.
Dr. Koray Ozer says the clinic booked more local patients in one month than in all of the previous year. The case study claims #1 local rankings for implant keywords in Bayrampasa.
See it on glawi.comDr. Ervin Umer credits the agency with rebuilding the brand and joining the website and ads into one system.
See it on glawi.comDr. Mehmet Caynak says the clinic's digital presence went from nearly invisible to industry-leading.
See it on glawi.comShow 4 more client reviews
- Dr. Onur Gilleard says the custom website both looks good and converts visitors. Agency website
- Elif Kaya says the agency rebuilt the practice's whole web presence from scratch. Agency website
- Selin Arslan says Glawi is the first agency the clinic used that actually kept its promises. Agency website
- Dr. Sena Demirci says the agency completely transformed patient acquisition for this health-tourism business. Agency website
Where Glawi Is Listed
Questions Dentists Ask About Glawi
Has Glawi worked with dental clinics?
Yes. Its case studies cover Livera Dental Clinic, Avrupa Sağlık Diş and Doctor Fero in Istanbul, and DentPrime in Antalya. Most target foreign patients.
What does Glawi charge for SEO?
SEO retainers start at 2,000 euros a month and one-off audits at 1,000 euros. A free audit is offered on request.
Is there a minimum contract?
New Google Ads accounts have a 90-day minimum and a minimum ad budget of 1,500 euros a month. No contract length is published for SEO.
Does Glawi guarantee rankings?
No. It commits to a process of technical fixes, content, authority building and monthly reporting. SEO on a new site usually takes six to twelve months.
Can they write content for foreign patients?
Yes. Glawi writes native-language content and ads rather than machine translations, and has built clinic sites in English, Russian, German and Turkish.
How large is the team?
The team has nine people, led by founder Uğur Yeşbek.
Reviews of Glawi
No reviews on this site yet. Have you worked with Glawi? Your review helps other dentists choose.