Shenzhen brand planning firm with hospital and health-sector branding cases
About Goge Brand Marketing (高歌品牌营销策划)
Shenzhen Goge Brand Marketing Planning Co., Ltd. (深圳市高歌品牌营销策划有限公司) is a brand strategy and marketing planning firm founded in Shenzhen in 2006. Its office is Unit 701A, Building C, Yingdali Digital Technology Park, in the Futian Free Trade Zone. The founder is Fang Quanhong (方全红), one of China's top ten planners. Its staff come from well-known advertising agencies and design companies, but no headcount is published.
Goge organises its work into six groups: market research, brand integration, marketing consulting, creative design, PR and promotion, and audiovisual production. Services include brand assessment and positioning, annual marketing plans, franchise and investment-attraction planning, VI and packaging design, space design, TV commercials and corporate films. Its new media services include micro-marketing hosting, search marketing, crowdfunding promotion and online visuals. It also runs brand, product and e-commerce training. Its focus sectors are health (大健康), smart technology, fast fashion and heavy industry.
The health portfolio is the most relevant part for clinics. For Shenzhen Yikang Women's Hospital, Goge won a three-agency pitch and worked from 2018 to 2020. It diagnosed weak trust in private hospitals and an unclear specialty, repositioned the hospital as a reproductive health and infertility specialist, reorganised services into four specialty centres and a membership centre, created a cartoon mascot called Kangbao for fertility education, and ran events at a maternal and infant expo and on Qixi. For Shenzhen Huayixing Rehabilitation Medical Center, a pain-rehabilitation hospital that opened in Nanshan Science Park in late 2018, Goge did market research, wrote the brand line about neck, shoulder, back and leg pain, and designed the facade and advertising visuals. Other health clients include Boao Evergrande International Hospital, Sunshine Hospital, the chronic disease service New Element and the primary-care platform Dayiyuan. These cases report no patient or revenue figures.
Outside health, clients include W. L. Gore, Geely Automobile, China Telecom (Macau) and Sabrina Scala. The company has close to 500 clients and about 500 cases, and its honours include Shenzhen Top Ten Planning Agencies and 2012 China Top 100 Marketing Planning Agencies.
Goge is a brand planning firm, not an SEO specialist. Search marketing is only one line in its new media services, and dental clinics, local search and review management are not covered. A dental chain in Shenzhen planning a rebrand, new positioning or an IP character could find the hospital work relevant; a practice wanting technical SEO would need another provider. No prices are published.
Goge Brand Marketing (高歌品牌营销策划)'s Website
Goge Brand Marketing (高歌品牌营销策划) at a Glance
| Founded | 2006 |
|---|---|
| Headquarters | Shenzhen (Futian District), Guangdong, China |
| Leadership | Fang Quanhong (方全红) (Founder) |
| Languages | Chinese |
| Pricing | Quoted per project · Not published |
Dental Marketing Services
- Brand diagnosis and positioning
- marketing strategy and annual planning
- VI and corporate identity design
- space and facade design
- advertising key visuals
- brand IP character creation
- PR events and campaigns
- corporate and promotional films
- micro-marketing hosting
- search marketing
Dental Clients & Results
- Shenzhen Yikang Women's Hospital: repositioned as reproductive health and infertility specialist with four specialty centres and Kangbao IP character (2018-2020, no figures published)
- Shenzhen Huayixing Rehabilitation Medical Center: brand proposition, facade and ad visuals ahead of late-2018 opening (no figures published)
Why Dentists Choose Goge Brand Marketing (高歌品牌营销策划)
- Office in Yingdali Technology Digital Park, Futian Free Trade Zone
- Covers strategy, VI, packaging and video under one roof
- Runs WeChat official accounts for client brands
- Lists health-sector (大健康) brand planning among its focus areas
- Direct landline 0755-25880382 published on contact page
Key Strengths
- Develops brand strategy and visual identity for health-sector practices
- Runs WeChat accounts that keep a clinic in touch with patients
- Produces video content that promotes a clinic's treatments and team
- Plans PR campaigns that build a dental practice's public profile
Awards & Recognition
- Shenzhen Top Ten Planning Agencies
- 2012 China Top 100 Marketing Planning Agencies
- Top 50 Most Innovative Local Creative Design Firms
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Goge Brand Marketing (高歌品牌营销策划) Is Listed
Questions Dentists Ask About Goge Brand Marketing (高歌品牌营销策划)
Has Goge worked with hospitals or clinics?
Yes. Their published cases include Shenzhen Yikang Women's Hospital, Shenzhen Huayixing Rehabilitation Medical Center, Boao Evergrande International Hospital and Sunshine Hospital. No dental clinics are named.
Do they offer SEO?
Search marketing is one of their new media services, but their work centres on brand strategy, design, PR and video. They publish no SEO process or results.
What did they do for Yikang Women's Hospital?
Over 2018 to 2020 they repositioned the hospital as a reproductive health and infertility specialist, restructured its service lines, created the Kangbao mascot and ran PR events. No patient figures are published.
How long have they operated?
The firm was founded in Shenzhen in 2006 by Fang Quanhong.
Do they publish prices?
No. They give a phone hotline and QQ contacts for enquiries but no fee information.
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