Golden Proportions Marketing Reviews & Agency Profile

About Golden Proportions Marketing

Golden Proportions Marketing is a full-service marketing company that works only for dentists. It was founded in Pennsylvania and serves practices across the United States with a team spread around the country. It started in 2001 and has 21 to 50 staff.

The firm began with a personal project. Founder and CEO Xaña Winans studied marketing and worked at several agencies before her husband, a dentist, moved to central Pennsylvania. He started as an associate and later opened his own office, and she handled his marketing. At the time, there was perhaps one other full-service dental agency, with most competitors being web design shops or direct mail firms. As early as 2011 she was teaching a two-day course for dentists, the Insider's Guide To Dental Marketing, in which each attendee left with a written plan.

Their method puts strategy ahead of single tactics. Winans has warned against copying whatever worked for a colleague, and she pushes clients to measure a baseline, build a KPI dashboard, set specific goals and focus on a small number of priorities. The service list covers branding, website design, search engine optimisation, pay-per-click advertising and social media. Phone data is central to the model. In 2017 they built Smart Market Dental, a call tracking product used by hundreds of practices, and in 2022 they added AI that screens every new-patient call. Based on that call data they may recommend front desk training, an after-hours call centre or online booking. A later product, SmartLeads, is a subscription tool that follows up new leads by email, text and chat and shows the lead funnel on a dashboard.

The firm suits owners who want a single partner to plan and run marketing and who care about tracking cost per new patient. Because the call software was built for dental offices, it fits practices whose new patients mostly arrive by phone. Their UpCity reviews come from 2019 and are written by people inside dental businesses, including a clinical manager and a transitions analyst, all scoring the firm five out of five.

On cost, the minimum is $2,500 for a project and $2,000 a month for a retainer, with free call tracking and regular call audits included for clients. Staff include Danny Cole, VP of production, and Teia Engel, VP of sales and marketing. Winans also writes and speaks for dental audiences, and she is part of eAssist's consultant network as the creator of the Smart ROI Method.