Glasgow family-run agency running paid media, search and websites for Clyde Munro dental group
About GRA
GRA is a small, family-owned marketing and communications agency at 2 Woodside Place in Glasgow. It is a nimble, full-service agency. It works across strategy, PR, organic and paid social, SEO, paid search, design and brand identity, websites, advertising, content and influencer campaigns. Clients can hire it for a single project or keep it on retainer, and it aims to work as part of the client's own team.
The name has a long history. Guy Robertson started Guy Robertson Advertising in Glasgow in 1986, and its successor in the 1990s handled accounts such as Toyota GB and Highland Spring. That firm collapsed after the 2008 financial crash. Guy set up the present, smaller agency in 2011. After his death, his daughter Jemma Robertson took full responsibility in mid-2020 and is now managing director. The team had five people in early 2024 and seven by late 2024.
Its dental work is with Clyde Munro, the Scottish dental group with more than 65 practices and about 500,000 patients a year. GRA works alongside the group's in-house marketing team. The plan is built as a funnel so that messages reach patients at each stage, from first awareness to booking. Always-on paid search, paid social and website work form the base. Outdoor and radio campaigns run in bursts on top. A separate strand targets dental professionals to support clinical recruitment. The brief also covered demand for private treatment and keeping in touch with existing patients.
The agency's SEO offer covers keyword research, on-page content and technical fixes, and its paid search runs on Google and Bing. Websites are built on WordPress. This mix suits dental groups and larger practices that want search, paid media, creative and websites from one team, or that already have in-house marketers and need extra capacity.
For Clyde Munro, GRA raised non-branded Google search visibility by 157%. Total conversions rose 55% and Meta ad conversions rose 478% year on year. Keywords in Google's top ten grew from 198 to 508 between January 2024 and January 2026. The group's senior marketing manager describes GRA as an extension of her team that understands both marketing needs and wider business goals. The agency also won a Chairman's Award for SME agency and a Silver award for digital strategy from The Marketing Society's Star Awards.
Other feedback is limited. A Sortlist review from a nutrition business rates GRA 5 out of 5 and says the team was approachable and explained options and costs clearly. GRA does not publish prices, contract lengths or reporting schedules, so these need to be agreed at the proposal stage.
GRA's Website
GRA at a Glance
| Founded | 2011 |
|---|---|
| Team size | 7 employees (late 2024) |
| Headquarters | Glasgow, Scotland, UK |
| Leadership | Jemma Robertson (Managing Director and owner); Guy Robertson (founder, deceased) |
| Languages | English |
| Pricing | |
| Contracts & reporting | Works on single projects or as a retained agency; can work alongside a client's in-house team or other agencies |
| Tools & partnerships | WordPress; Google Ads; Microsoft Bing Ads; Meta advertising; TikTok; LinkedIn |
Dental Marketing Services
- Paid search
- paid social media
- website design and management
- SEO and organic search
- full-funnel campaign strategy
- out-of-home and radio campaign support
- recruitment marketing aimed at dental professionals
- brand identity and design
- content and social media
Practice Types They Work With
- DSOs/multi-location
- private treatment marketing
- dental recruitment
Dental Clients & Results
- Clyde Munro: non-branded Google search visibility up 157%
- Clyde Munro: total conversions up 55% (year on year)
- Clyde Munro: Meta advertising conversions up 478% (year on year)
- Clyde Munro: keywords in Google top ten grew from 198 to 508 (January 2024 to January 2026)
Dental Practices They Have Worked With
- Clyde Munro Dental Group
Why Dentists Choose GRA
- Works for Scotland's largest dental group
- +478% Meta conversions
- +157% search visibility
- Always-on paid media
- Based in Glasgow and the West
Key Strengths
- Turns around last-minute changes to practice websites quickly
- Produces photography and video content for practice marketing in-house
- Manages brand design and print buying for practice materials
- Works as a practice's sole agency or on single projects as needed
Awards & Recognition
- The Marketing Society Star Awards: Chairman's Award for SME (Agency)
- The Marketing Society Star Awards: Silver, Digital Strategy (Building Trust to Tackle Fuel Poverty)
How the DSA Score Breaks Down
Points earned: 47.1 of 100 (profile 41 × 0.8 + client feedback 14.3). DSA Score: 89/100
What Clients Say About GRA
- 3 on Google
Clients Most Often Praise
- Dental website design 2
- Communication & responsiveness 1
In ShortClients praise professionalism, responsiveness and quick turnaround across web, social and ads. One notes high hourly rate.
Professional, responsive team; the finished website looks great and is easy to use.
See it on poyst.comVery professional team that turned around last-minute changes quickly.
See it on poyst.comJack Godby would not look elsewhere for a marketing agency; recommends GRA for social, ads, brand design and content.
See it on poyst.comWhere GRA Is Listed
Questions Dentists Ask About GRA
Has GRA worked with a dental group?
Yes. GRA runs paid search, paid social and website work for Clyde Munro, a Scottish dental group with more than 65 practices. It works alongside the group's in-house marketing team.
What results have they reported for dental clients?
For Clyde Munro, results were non-branded search visibility up 157%, total conversions up 55% and Meta ad conversions up 478% year on year. Top-ten Google keywords rose from 198 to 508 between January 2024 and January 2026.
Is GRA suitable for a single practice?
They take on single projects as well as retained work, and their SEO, paid search and website services are open to smaller clients. Their only published dental case is a large group, so single practices should ask for relevant examples.
Who runs the agency?
Jemma Robertson is managing director and owner. She took over in 2020 after the death of her father, Guy Robertson, who founded the current agency in 2011.
Do they publish prices?
No. Pricing, contract length and reporting cadence are not published and are agreed per project.
Reviews of GRA
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