Great Dental Websites Reviews & Agency Profile

About Great Dental Websites

Great Dental Websites, often shortened to GDW, is a website and marketing company that works only with dentists. It is based at 140 E 19th Avenue in Denver, Colorado, and a regional manager in Sydney looks after clients in Asia and the Pacific. The founder and CEO, Jeff Gladnick, trained as a software engineer and grew up in a family with seven dentists. In late 2007 he rebuilt the outdated site of his father, Dr. Mark Gladnick, for free. Relatives then asked for sites, so he built one shared platform to run them all and later quit his job to grow the business.

The company has served more than 900 practices in seven countries and keeps 92% of its clients. As of 2024 it had a team of over 35 people in Denver and Sydney. The team includes SEO strategists, copywriters, marketing coaches, developers and paid advertising staff, with Megan Baulesh as chief operating officer.

Their SEO work starts by claiming listings and keeping the Google Business Profile updated for 'dentist near me' map results. Each month, the SEO and copywriting teams produce and refresh content around specific patient searches. They tune metadata, alt text, internal links and page speed, add structured data, and seek relevant backlinks. They also work on visibility in AI-generated answers. They do not give ranking guarantees, since these often target low-traffic terms. Monthly reports cover traffic, rankings, organic visits, conversions and competitors, and higher tiers get custom reports. The website platform includes schema markup, new patient tracking and integrations with OpenDental, YAPI and Kleer. Hosting, upgrades, unlimited training and support are also included.

Their published results come from 2023 case studies that do not name the practices. One SEO client saw average monthly calls and form fills rise 600%. A newly purchased practice saw four times as many calls and forms and 88% more organic sessions. A three-location practice near Toronto paid an average of $28.90 per lead from Google Ads and added 27 conversions a month. After 18 months of PPC, a family practice in Fort Collins, Colorado, had a $42.73 cost per acquisition and more than 20 new patients a month. Harlow Dental, a startup practice, has grown steadily each month with their website, PPC and SEO. In 2025 Dentaltown readers gave them a Townie Choice Award for website design, their fifth Townie overall.

Google reviewers on BrightLocal praise organised communication and fast support, though one 2023 review said the support team missed details. Prices are not published. SEO packages are scoped by market size, and pricing examples are sent on request. There are no long-term contracts, which suits practices that want to judge results month by month.