Independent Seattle integrated agency behind Delta Dental of Washington's brand campaigns
About GreenRubino
GreenRubino is an independent advertising, public relations and marketing agency located at 1114 E. Pike Street in Seattle's Capitol Hill area. It was founded in 1977 and has more than 40 years of experience. The firm is co-owned by John Rubino, the majority owner, and Stacia Allen, both partners. In 2022 the National LGBT Chamber of Commerce certified it as an LGBT Business Enterprise, and it is the largest certified LGBTBE marketing agency in the Pacific Northwest. It has 50 to 99 employees.
This is not a dental SEO shop. GreenRubino works on brand strategy, advertising, creative, paid media, influencer programs and PR for organizations in healthcare, education, hospitality, finance, technology, nonprofits and the public sector. Its dental relevance comes mainly from its work for Delta Dental of Washington. That case study, in healthcare and insurance, centres on changing how people think about oral health. In 2025 the campaign A Healthy Mouth is a Healthy You won a Silver Telly Award in the business-to-consumer category for linking oral health with overall wellness.
Its service menu has six groups. Insights and strategy includes audience research and AI visibility and answer engine optimization. Branding and advertising covers identity, naming and integrated campaigns. Creative services include web design, video and an AI-powered content studio. There is also creator and influencer marketing. Paid media covers search, paid social, programmatic CTV and audio, and broadcast and outdoor buys. Public relations includes media relations, crisis communications and reputation strategy. The agency holds Google Partner Premier status. Traditional organic or local SEO is not among its services.
Other health clients include Mary Bridge Children's, MultiCare, Bloodworks Northwest and Pima Medical Institute. Non-health work spans State of Washington Tourism, Major League Baseball, Umpqua Bank and Sound Transit. This mix points to larger organizations: dental insurers, dental groups or DSOs, and health nonprofits that need campaign creative, media buying and PR at regional scale. A single-location practice looking mainly for map pack rankings would likely be a weaker fit.
Each engagement is priced on goals, scope, timeline and complexity. The agency takes on one-off projects such as a brand refresh, website or media launch, as well as ongoing integrated support, and it offers nonprofit pricing. It uses AI in research and production but does not put AI-generated content into final deliverables without client approval. Its average rate is $195 an hour, and it has a 5.0 Google rating from three reviews.
GreenRubino's Website
GreenRubino at a Glance
| Founded | 1977 |
|---|---|
| Team size | 50-99 employees |
| Headquarters | Seattle, Washington, USA |
| Leadership | John Rubino (Partner, majority owner); Stacia Allen (Partner); Jen Pascoe (Director, Strategy and Client Services); Joleen Potucek (Sr. Director, PR and Marketing); Katie Vesbach (Director, Digital Media); Kimanh Moreau (Director, Web Services); Mike Ahearn (Chief Financial Officer) |
| Languages | English |
| Pricing | Custom pricing based on goals, scope, timeline and complexity; nonprofit pricing considerations; $195 average hourly rate and $1,000 to $10,000 minimum budget. |
| Contracts & reporting | Available for single projects or ongoing integrated marketing support. No contract length published. |
| Tools & partnerships | Google Partner Premier; NGLCC Certified LGBTBE |
Dental Marketing Services
- Brand strategy and positioning
- integrated advertising campaigns
- video and graphic production
- web design and development
- paid media planning and buying (search, paid social, programmatic CTV and audio, broadcast, outdoor)
- creator and influencer marketing
- public relations and media relations
- crisis communications and reputation strategy
- AI visibility and answer engine optimization
Dental Clients & Results
- Delta Dental of Washington: campaign changing how people think about oral health
- 'A Healthy Mouth is a Healthy You' won a 2025 Silver Telly Award (B2C)
Dental Practices They Have Worked With
- Delta Dental of Washington
Why Dentists Choose GreenRubino
- Named statewide dental client
- TV and brand campaigns
- Seattle-based
- Public health messaging
- Best for large dental brands
Key Strengths
- Runs creator and influencer partnerships within integrated oral health and dental brand campaigns
- Protects practices with crisis communications and online reputation management through its PR team
- Optimises practices for local SEO and AI search through generative engine optimisation
Awards & Recognition
- 2025 Silver Telly Award, Business-to-Consumer, Delta Dental of Washington 'A Healthy Mouth is a Healthy You'
- 2025 Silver People's Telly, Umpqua Bank 'Baby Cooper'
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where GreenRubino Is Listed
Questions Dentists Ask About GreenRubino
Has GreenRubino worked in dentistry?
Yes. Delta Dental of Washington is a client, and its oral health campaign A Healthy Mouth is a Healthy You won a Silver Telly Award in 2025. No individual dental practices are among its published clients.
Does GreenRubino offer local SEO for a dental office?
Organic or local SEO is not among its services. It offers paid search, AI visibility and answer engine optimization, web design, PR and brand campaigns instead.
What size of dental organization is a good fit?
Its client list is weighted toward large regional and national brands such as Delta Dental of Washington, MultiCare and Major League Baseball. That suits insurers, dental groups and health nonprofits more than a solo practice.
How does GreenRubino price its work?
Pricing is custom and depends on goals, scope, timeline and complexity. It handles single projects and ongoing retainers, and offers nonprofit pricing considerations.
How long has the agency been operating?
It was founded in 1977, and it is based on East Pike Street in Seattle. It is co-owned by John Rubino and Stacia Allen.
Reviews of GreenRubino
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