Milan communication agency for pharmacies, offering SEO, ads, CRM and visual merchandising
About Groon
Groon Srl is a small communication agency registered in Milan, with its working office in Sesto San Giovanni on the city's northern edge. It uses the tagline Ricette per la Comunicazione, or recipes for communication, and has worked with pharmacies since it was founded in 2014. The team has one to nine people. In September 2026 Groon took over the NOW Progetto Farmacia business, a visual merchandising specialist, bringing in Laura Memmo as head of visual merchandising, architect Roberto Beretta as a consultant, and the Colors shelf-performance software.
Almost all of Groon's published work is for pharmacies: independent, municipal and network stores. Its service list mixes digital and in-store work. Online it covers websites, search engine positioning, Google Business Profile management, social media, content production, Google and Meta ads, e-commerce, email and marketing automation. In store it covers loyalty programmes, CRM, window and counter design, layout, category management, events such as screening days, and staff training. Each project starts with listening and analysis before a tailored proposal, and it rejects fixed formulas.
Groon offers local, mobile and technical SEO and counts dental among the industries it serves, along with healthcare, education and B2B services. However, it names no dental client or dental project. Its published cases include a pharmacy layout redesign for Farmacia Brunelli, work for pharmacies in Viareggio, Parma and Iseo, and a video for Unifarco's Take Care line. A five-year SEO, Google Ads and newsletter programme for a medicine and veterinary e-commerce site grew turnover 350 percent.
For a dental practice, the relevant parts of Groon's offer are local search work, Google Business Profile, paid ads and patient loyalty or CRM programmes, delivered by a team used to regulated health retail. Practices looking for a provider with dental case studies would not find them here; Groon is a better fit where a clinic values patient communication and loyalty methods drawn from pharmacy retail.
Groon is a Google Partner, holds Meta and Semrush badges and has Google Ads Search certification. Typical budgets run up to 10,000 US dollars per project, with projects usually running three to six months or longer. It is rated 4.7 on Semrush. Named partners include UFI (Unione Farmacie Italiane), MAK Consulting, E-Fidelity, Fulcri and Atuttondo. The agency works in Italian and focuses on the Italian market.
Groon's Website
Groon at a Glance
| Founded | 2014 |
|---|---|
| Team size | 1-9 employees |
| Headquarters | Milan, Lombardy, Italy |
| Other offices | Sesto San Giovanni (operational office) |
| Leadership | Laura Memmo (Head of Visual Merchandising); Roberto Beretta (Consultant, visual merchandising) |
| Languages | Italian |
| Pricing | Project budgets from $0 to $10,000; no published prices. |
| Contracts & reporting | Typical project duration of 3-6 months or longer |
| Tools & partnerships | Google Partner; Semrush Agency Partner; Meta; Google Ads; iubenda; Teamwork; Colors Shelf-Life Indicator (own software) |
Dental Marketing Services
- Local SEO
- mobile and technical SEO
- Google Business Profile management
- website design and maintenance
- Google and Meta advertising
- social media management
- content production
- email marketing and automation
- loyalty programmes and CRM
- local territorial marketing
- staff training
Dental Clients & Results
- Medicine and veterinary e-commerce client: turnover +350% (SEO, Google Ads and newsletters, 60-month project from 2024)
- Pharmacy omnichannel event: 14 appointments filled (1 month, 2024)
Why Dentists Choose Groon
- Close ties with each client
- Local and mobile SEO
- Semrush Agency Partner
- Projects from $1,000 to $10,000
- 4.9 on Semrush
Key Strengths
- Uses email marketing automation to keep patients engaged with the clinic
- Provides marketing advice for clinics alongside its automation work
- Optimises clinic websites for patients searching on mobile phones
- Keeps a small client list so each dental clinic gets close attention
Awards & Recognition
- Google Partner
- Google Ads Search certification
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where Groon Is Listed
Questions Dentists Ask About Groon
Has Groon worked with dental practices?
Dental is among the industries it serves, but it names no dental clients. Its published work is almost entirely for pharmacies.
What search services do they offer?
They offer local, mobile and technical SEO, search engine positioning, Google Business Profile management and Google and Meta ads. These sit alongside websites, social media and email marketing.
How big is the agency?
The team has 1 to 9 people. In 2026 it added staff through its acquisition of NOW Progetto Farmacia.
What budgets do they work with?
Project budgets run up to $10,000, with typical durations of three to six months or more. No price list is published.
Where are they based?
The registered office is in Milan and the operational office is in Sesto San Giovanni. They work mainly with Italian clients, in Italian.
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