Family-run Wellington WordPress studio with care plans and fixed-start SEO pricing
About Grow My Business
Grow My Business is a small, family-run web design agency in central Wellington, in the Te Aro area. It builds and maintains WordPress websites for clients across New Zealand. The website does not give a street address. Iona Elwood-Smith started the business as a consultancy in 2015. The team later grew: Ben Elwood joined in 2019 from graphic design and web development, and Jason Climo joined in 2021 to manage hosting and support. Kira Chamberlain builds sites as web design support, and Daniella Elwood joined as operations manager in 2024. The agency values local jobs and training young people.
Their SEO service has six steps. First comes an audit of the site and its rankings, measured country by country. Next, a strategy maps customer searches to dedicated pages. The third step covers on-page and technical work such as titles, structure and schema. The fourth produces content written to answer questions and to be quoted by ChatGPT, Gemini and Google AI Overviews. The fifth builds authority through Google Business Profile optimisation, steady genuine reviews, New Zealand citations and links from real relationships. Last, a monthly report shows enquiries and their sources before rankings and traffic.
Prices are published, which helps practices budget. A one-off SEO Foundations project costs about NZ$3,000 plus GST. It covers research, on-page fixes, AI-search setup and a 12-month plan. Ongoing retainers start at NZ$499 plus GST for local businesses and rise to NZ$2,500 or more for competitive national work. There are no lock-in contracts. Custom website builds start from NZ$3,495, with payment plans and a usual timeline of six to eight weeks. A 42-point checklist is run before each launch. Hosting includes daily backups, software updates and analytics, and care plans add ongoing fixes and monitoring.
The client list leans towards associations, charities, trades, hospitality and SaaS. Named clients include Orchestra Wellington, Wellington City Mission, SuiteFiles, New Zealand Women in Roofing and the Bed and Breakfast Association NZ. There are no dental clients. The nearest health client is Wellington Osteopathic Health, whose online bookings rose after the new site went live. Another client, Getting Lost, saw a 319 percent rise in sales within three weeks of launch.
The agency has about 105 testimonials on its own reviews page. Most mention fast replies, patient step-by-step guidance for non-technical owners, training videos and help after launch. For a dental practice, the agency fits best where the main need is a well-kept, easy-to-edit website with modest, clearly priced local SEO. It is not a dental specialist.
Grow My Business' Website
Grow My Business at a Glance
| Founded | 2015 |
|---|---|
| Team size | 5 named staff |
| Headquarters | Wellington (Te Aro), Wellington Region, New Zealand |
| Leadership | Iona Elwood-Smith (Founder); Daniella Elwood (Operations Manager) |
| Languages | English |
| Pricing | SEO Foundations about NZ$3,000 + GST one-off; ongoing SEO from NZ$499 + GST per month, up to NZ$2,500+ for national campaigns; custom websites from NZ$3,495 with payment plans; care plan from NZ$395 per month |
| Contracts & reporting | No lock-in contracts; monthly leads-first report; website builds typically 6-8 weeks; 42-point pre-launch checklist |
| Tools & partnerships | WordPress; managed WordPress hosting; partner network including Aro Digital, Digitella, Obvious Brand Partners, Pogo Design and Halo Communications |
Dental Marketing Services
- SEO audit and strategy
- on-page and technical SEO with schema
- content and AEO for AI answers
- Google Business Profile optimisation
- review generation and NZ citations
- WordPress website design and rebuilds
- website rescue
- managed WordPress hosting
- care plans
- monthly leads-first reporting
Dental Clients & Results
- Getting Lost: 319% increase in sales and 41% higher e-commerce conversion rate (three weeks after launch)
- Wellington Osteopathic Health: increase in online bookings after new site (no figure published)
Why Dentists Choose Grow My Business
- Office on Vivian Street in central Te Aro, Wellington
- Publishes prices: new websites from NZ$3,500
- Growth plan with SEO from NZ$395 per month
- Offers a free website health check before quoting
- Built sites for Orchestra Wellington and Wellington City Mission
Key Strengths
- Managed practice site hosting includes cloud backups, malware scanning and CleanTalk anti-spam
- Premium care adds 24/7 uptime monitoring and broken-link fixes for practice sites
- Quarterly practice website check-ins with reports and implementation on top plans
- Accessible practice sites follow WCAG 2.1 with captions, transcripts and alt text
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where Grow My Business Is Listed
Questions Dentists Ask About Grow My Business
What does SEO cost with Grow My Business?
A one-off Foundations project costs about NZ$3,000 plus GST, and monthly retainers start from NZ$499 plus GST. Competitive national campaigns can reach NZ$2,500 or more per month.
Have they built websites for dental practices?
They have no named dental clients. Their nearest health client is Wellington Osteopathic Health, which got more online bookings after its new site.
How long does a new website take?
The usual timeline is six to eight weeks. The time depends on project size and how quickly content and feedback are supplied.
Is there a long-term contract?
No. They do not use lock-in contracts. Reports arrive monthly and focus on leads rather than vanity metrics.
Can my staff edit the website themselves?
Sites are built on WordPress with an easy-to-use theme, and tutorials are provided in a resource bank. Hosting includes daily backups and software updates.
Reviews of Grow My Business
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