Amsterdam performance agency linking SEO, ads and data to profit-based KPIs
About Grow Up Digital
Grow Up Digital is a performance marketing agency at Joop Geesinkweg 601 in Amsterdam, on the Duivendrecht side of the city in the Ouder-Amstel area. Marco Koghee is founder and personally runs the free growth analysis offered to prospects. Other named specialists include Peter Maas, head of innovation for search advertising, and Tom Clardeij, who heads social advertising. Ferhat Özkan, a senior SEO and GEO consultant with about ten years of experience, carries out the SEO audits. The team has 19 people and works in Dutch and English. It began as an SME-focused agency launched by LevelUp.
Its services span Google and Microsoft search ads, social advertising on Meta, TikTok and LinkedIn, SEO, AI search optimisation and marketing technology. What sets it apart is the data work. Every client gets a free data warehouse that joins business figures with ad platform, GA4, SEO and Shopify data. Campaigns can then be judged on revenue, gross profit and contribution margin rather than ROAS or cost per lead alone. Its tracking work includes server-side tagging and first-party measurement.
For search, the agency combines technical SEO, content strategy and link building with optimisation for ChatGPT, Gemini and Google AI Overviews. Local SEO features in its results. Afval.nl grew organic traffic by 45 percent through local SEO. VeggiesFirst gained 10 percent more organic traffic after a site migration, and Rijschool Caland recovered from a failed migration with 25 percent more conversions.
There is no dental page and no named dental client. Its one clear healthcare reference is Visus Oogkliniek, an eye laser clinic that ranks at the top of Google for the Dutch term for laser eye surgery. That makes it a fit mainly for larger Dutch practices or clinic groups that spend on both paid and organic search and want profit-level reporting.
Recognition is extensive. It has Global Search Awards wins every year from 2023 to 2026, European Search Awards wins in 2024 and 2025, and a place in the Emerce 100 list of digital marketing agencies from 2023 to 2026. It also has a 9.6 score in FONK150. It also received Dutch Search Awards recognition in 2022. Clients rate it 4.8 on Google and 4.92 on Sortlist, where reviewers point to weekly update calls, direct lines of contact and a sense of working as one team. The first call happens within one working day, and the audit and growth plan are free and the client keeps the plan. Services start from 1,000 euros per project.
Grow Up Digital's Website
Grow Up Digital at a Glance
| Founded | 2019 (some listings say 2018) |
|---|---|
| Team size | 19 people |
| Headquarters | Amsterdam (Duivendrecht, Ouder-Amstel), North Holland, Netherlands |
| Leadership | Marco Koghee (Founder); Peter Maas (Head of Innovation, SEA); Tom Clardeij (Head of Social Advertising); Ferhat Özkan (Senior SEO and GEO Consultant) |
| Languages | Dutch, English |
| Pricing | Services from 1,000 euros per project; free SEO audit and growth analysis. |
| Contracts & reporting | Contact within one working day; free, non-binding audit and growth plan that the client keeps; free data warehouse dashboard for clients; weekly update calls. |
| Tools & partnerships | In-house data warehouse; server-side tagging; GA4; Channable; Producthero; ProfitMetrics; Google Ads; Microsoft Ads; Meta |
Dental Marketing Services
- Technical SEO
- local SEO
- content strategy
- link building
- AI search optimisation (GEO) for ChatGPT, Gemini and AI Overviews
- Google and Microsoft search ads
- social advertising
- server-side tracking and data warehouse reporting
Dental Clients & Results
- Afval.nl: 45% organic growth from local SEO
- VeggiesFirst: 10% more organic traffic after SEO migration
- Rijschool Caland: 25% more conversions after repairing a failed SEO migration
Why Dentists Choose Grow Up Digital
- Eye clinic Visus Oogkliniek is listed among its clients
- Afval.nl case: 45% organic growth from local SEO
- Winner at Global Search Awards and European Search Awards
- Founded in 2018 by three named partners
- Team of about 20 SEO, SEA and social consultants
Key Strengths
- Offers practices direct communication and short lines of contact, according to clients
- Works as one team with practices pursuing the same goal
- Optimises clinics for AI search alongside local SEO and Google Ads
Awards & Recognition
- Global Search Awards winner 2023-2026
- European Search Awards winner 2024 and 2025
- Emerce 100 Best Digital Marketing Agency 2023-2026
- FONK150 (score 9.6)
- Dutch Search Awards 2022 recognition
How the DSA Score Breaks Down
Points earned: 47.5 of 100 (profile 41 × 0.8 + client feedback 14.7). DSA Score: 90/100
What Clients Say About Grow Up Digital
- 3 on review sites
Clients Most Often Praise
- Value for money 2
- Communication & responsiveness 1
In ShortSortlist clients in online advertising praise teamwork, weekly update calls and direct communication.
Joost Spoor says working with the agency feels like one team pursuing the same goal.
See it on sortlist.comGeoffrey Kossen values the direct communication and short lines of contact with the agency.
See it on sortlist.comAnouk R. highlights the weekly update calls as especially valuable.
See it on sortlist.comWhere Grow Up Digital Is Listed
Questions Dentists Ask About Grow Up Digital
Has Grow Up Digital worked with dental practices?
No dental client is named. Its public healthcare work is for Visus Oogkliniek, an eye laser clinic.
How does the agency measure success?
It reports against business numbers such as revenue, gross profit and contribution margin. Each client gets a free data warehouse that links business data with ad platform and analytics data.
Does it handle local SEO?
Yes. Its Afval.nl case shows 45 percent organic growth driven by local SEO. Local search is part of its wider SEO and AI search work.
What does it cost to start?
The initial SEO audit and growth plan are free, and the client keeps the plan. Its services start from 1,000 euros per project.
What awards has it won?
It has Global Search Awards wins from 2023 to 2026 and European Search Awards wins in 2024 and 2025. It has also been in the Emerce 100 list from 2023 to 2026.
Reviews of Grow Up Digital
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