Rotterdam inbound marketing agency with SEO, paid media and HubSpot partnership
About Ha! Marketing
Ha! Marketing B.V. is a Rotterdam online marketing agency with an office at Charloisse Lagedijk 536 in the Charlois district. It was founded in 2013 and has a team of 15 (its own team page shows fourteen people plus an AI assistant called H/AI). Sven van Ophem handles management and strategy, Coen Kramer business development, and Jordy van Winden and Ton van Ophem operations. The agency has a flat structure with no fixed hours or traditional managers, where colleagues coach each other and set their own salaries against agreed goals.
They are an inbound marketing and sales agency that works with clients rather than for them. Services fall into strategy (market research, personas, content and social strategy, brand identity), activation (SEO, Google and Microsoft Ads, social advertising, marketplaces, influencer marketing, automation, copywriting, web development and AI marketing) and optimisation (A/B testing, heatmaps, server-side tracking, dashboards, and SEO and AI visibility tracking).
Their SEO offer covers keyword research, link building, technical SEO, local SEO, international SEO and site migrations. Local SEO follows three steps: define target regions and local search intent, align content, page structure and business details with that intent, then track performance by region and keep adjusting. Business information, local listings and reviews count as local ranking signals, and Google Business Profile is part of that work. They also offer answer engine optimisation for ChatGPT, Gemini, Perplexity and Claude.
Results include Lloyd's Register, with 35 percent organic growth a year and 200 percent more leads from ads; InterimWorX, with 99 percent more organic traffic; Octant, with 86 percent more site traffic; and FSO, with 104 percent more organic traffic. In care, they ran employer branding for Aafje, with 775,000 campaign views and more than 350 applicants a month, and Erasmus MC is a client. Other clients include RET, Vopak, Peugeot, Europcar, Politie and Gemeente Den Haag. No dental practice is named.
They score 9.5 out of 10 from 11 Feedback Company reviews and have no Sortlist reviews yet. They are a HubSpot partner and Google Partner and hold Facebook Marketing Partners and LeadInfo badges. Tooling includes HubSpot, ActiveCampaign, Google Analytics, Tag Manager, Hotjar, Microsoft Clarity, VWO, Klipfolio and Octoboard.
Prices are not published. They offer a free CRO scan and a free inbound marketing session as entry points. For a dental group that wants SEO tied to tracking, dashboards and recruitment campaigns, the mix of local SEO, analytics and employer branding is relevant, though their portfolio leans towards larger organisations.
Ha! Marketing's Website
Ha! Marketing at a Glance
| Founded | 2013 |
|---|---|
| Team size | 15 employees |
| Headquarters | Rotterdam, South Holland, Netherlands |
| Leadership | Sven van Ophem (Management and Strategy); Coen Kramer (Business Development); Jordy van Winden (Operational Manager); Ton van Ophem (Operations Manager) |
| Languages | Dutch; English |
| Pricing | No prices published. Free CRO scan and free inbound marketing inspiration session offered. |
| Tools & partnerships | HubSpot partner; Google Partner; Facebook Marketing Partners; LeadInfo; HubSpot CRM; ActiveCampaign; Google Analytics; Google Tag Manager; Hotjar; Microsoft Clarity; VWO; Klipfolio; Octoboard |
Dental Marketing Services
- Local SEO
- technical SEO
- keyword research and link building
- Google and Microsoft Ads
- social advertising
- content and copywriting
- marketing automation
- conversion optimisation and A/B testing
- tracking and dashboards
- AI search visibility (answer engine optimisation)
- employer branding and recruitment campaigns
Dental Clients & Results
- Lloyd's Register: 35% organic growth per year and 200% more leads from ads
- InterimWorX: 99% more organic traffic and 68% more converting visitors
- Octant: 86% more website traffic
- FSO: 104% more organic traffic and 477 new applicants
- Aafje: 775K campaign views and 350+ applicants per month
- Dino Experience Park: 100K website visitors in first 4 months
Why Dentists Choose Ha! Marketing
- Own office on the Charloisse Lagedijk in Rotterdam-Charlois
- Offers a free CRO scan of your website
- Team of about fifteen named specialists on its site
- Splits work into strategy, activation and optimization tracks
- Offers seo and search advertising
Key Strengths
- Adds schema markup and mobile fixes to practice sites as part of technical SEO
- Reports on rankings, traffic and conversions so a practice sees progress
- Tracks a practice's visibility in AI answers with its own AI Visibility Checker
- Uses Hotjar and Microsoft Clarity to study how patients use a practice site
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Ha! Marketing Is Listed
Questions Dentists Ask About Ha! Marketing
Does Ha! Marketing do local SEO?
Yes. Their local SEO process sets target regions and local search intent, aligns content and business details with it, and then tracks performance per region. Business listings and reviews count as local ranking signals.
Have they worked in healthcare?
They ran employer branding campaigns for care organisation Aafje, and Erasmus MC is a client. No dental practices are named.
What do clients say about them?
They average 9.5 out of 10 from 11 Feedback Company reviews. Their Sortlist profile has no reviews yet.
Which tools and partnerships do they use?
They are a HubSpot partner and Google Partner and use Google Analytics, Tag Manager, Hotjar, Microsoft Clarity, VWO and Klipfolio for tracking and reporting.
How large is the team?
The team has 15 people, and the agency was founded in 2013. Their own team page shows fourteen staff members plus an AI assistant.
Reviews of Ha! Marketing
No reviews on this site yet. Have you worked with Ha! Marketing? Your review helps other dentists choose.