Budapest paid media and SEO agency filling a ten-clinic dental group since 2021
About HD marketing
HD marketing is the trading name of HD Agency Kft., a Budapest agency on Vaskapu utca founded in early 2011. It is still run by its Hungarian founders: Gábor Hernádi is managing director and an owner, and Norbert Deli heads professional services and is also an owner. It started with three people. The current team has 27 staff across social media, PPC, email, content and SEO. In 2015 the agency launched Star Network, an influencer marketing spin-off.
Paid media and platform partnerships are central to the business. HD marketing has been a Google Partner since 2011 and a Premier Partner since 2023. It became a Meta Business Partner in 2020 and has held Mailchimp Expert status since 2011. Its consultants sit annual Google Ads, Analytics and YouTube certification exams. The agency has run campaigns in Hungary and several other European countries as well as the USA.
The agency has a dedicated healthcare marketing service with direct dental evidence. For the MindentMent dental group, whose marketing and PR manager is Viktória Kincses, HD marketing has helped fill ten clinics with patients since 2021, mostly through advertising. The agency has managed Google Ads for Dr. Rose Private Hospital for years and recently took over its social media. Judit Aba, the hospital's head of marketing, praises its expertise, accuracy and conscientiousness. For healthcare providers the agency offers booking-focused landing pages, Google and Meta ads, email automation in Mailchimp and MailerLite, social media, SEO and AI SEO, and video. Healthcare landing pages must carry legally required information.
SEO is a smaller share of the agency than paid media. SEO makes up about ten percent of its work, against larger shares for social and PPC. The newer AI SEO and GEO service starts with an audit of how a brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews. Ongoing work then covers content clusters, structured data, page speed, internal linking and monthly reporting. GEO results often start to appear in about two months, but the agency treats it as long-term work.
For healthcare clients, work runs on monthly analysis and planning meetings, seasonal market reviews and continuous measurement, with all work done in-house. Prices are not published. Rates run $50 to $99 an hour, with a $5,000 minimum project. The agency also offers a free 2026 healthcare marketing guide to download. This set-up suits Hungarian dental groups and private clinics that rely on paid search and social for bookings and want SEO alongside it.
HD marketing's Website
HD marketing at a Glance
| Founded | 2011 |
|---|---|
| Team size | 27 employees |
| Headquarters | Budapest, Hungary |
| Leadership | Gábor Hernádi (Managing Director and Owner); Norbert Deli (Head of Professional Services and Owner); Balázs Szabó (Head of PPC Division); Veronika Bertók (Head of Social Division) |
| Languages | Hungarian; English |
| Pricing | No prices published. Rates of $50-$99 per hour and a $5,000+ minimum project. |
| Contracts & reporting | Monthly analysis and planning meetings; seasonal market reviews; monthly reporting for ongoing GEO work; all services delivered in-house |
| Tools & partnerships | Google Partner Premier; Meta Business Partner; Mailchimp Expert; MailerLite; YouTube certified; Stape partner |
Dental Marketing Services
- Google Ads and Meta ads for patient bookings
- booking-focused landing pages
- SEO and AI SEO/GEO
- email newsletters and automation
- social media management
- video content
- web analytics and conversion optimization
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- MindentMent dental group: helped fill 10 clinics with patients, mainly via ads (since 2021, no metrics published)
Dental Practices They Have Worked With
- MindentMent fogászati rendelők (10-clinic dental group)
Why Dentists Choose HD marketing
- SEO and ads planned together
- Two-year client relationships
- Projects from €1,000
- Rates of €35 to €49 an hour
- 4.7 from 26 Google reviews
Key Strengths
- Helps practices appear in AI chat tools and AI search answers
- Builds automated email flows and newsletters to keep patients engaged
- Uses web analytics and CRO to turn practice site visits into booked appointments
- Produces short-form practice videos, including AI-generated video
Awards & Recognition
- Google Premier Partner (since 2023)
How the DSA Score Breaks Down
Points earned: 32.5 of 100 (profile 32 × 0.8 + client feedback 6.9). DSA Score: 87/100
What Clients Say About HD marketing
- 4 on its website
Clients Most Often Praise
- Understanding of dentistry 2
- Communication & responsiveness 1
In ShortThe one healthcare client cites expertise and conscientiousness in Google Ads/social.
HD has run the hospital's Google Ads for years and recently its social media; she credits them with expertise, precision and conscientiousness.
See it on hdmarketing.huNagy Viktória describes an experienced, open, constructive team that responds quickly and accurately and anticipates problems.
See it on hdmarketing.huFully satisfied with a long-running partnership; team is flexible, fair and patient.
See it on hdmarketing.huShow 1 more client review
- Bácskai-Bódog Olivér, Marketing, Hofstadter Építőanyag Centrum: Very satisfied with work, results and especially direct, effective communication in a long-term collaboration. Agency website
Where HD marketing Is Listed
Questions Dentists Ask About HD marketing
Has HD marketing worked with dental clinics?
Yes. The agency has helped fill the MindentMent dental group's ten clinics with patients since 2021, mainly through advertising.
Are they stronger in ads or SEO?
Their history and team are weighted toward paid media and social; SEO is about ten percent of their work. They do offer SEO, technical SEO and a newer AI SEO and GEO service.
What platforms are they certified with?
They have been a Google Partner since 2011 and a Premier Partner since 2023, a Meta Business Partner since 2020, and a Mailchimp Expert since 2011.
How often will we meet?
For healthcare clients they hold monthly analysis and planning meetings, plus seasonal market reviews and continuous measurement of campaign results.
What does it cost?
Prices are not published. Rates run $50 to $99 per hour, with a $5,000 minimum project.
Reviews of HD marketing
No reviews on this site yet. Have you worked with HD marketing? Your review helps other dentists choose.