Eindhoven performance marketing team covering SEO, SEA, social ads and AI search
About Hey Marketing
Hey Marketing is a performance marketing agency at Willemstraat 27 in Eindhoven, in the Dutch province of North Brabant. It is run by co-owners Coen Hertogs and Wessel Vincent, who first met on a football pitch in 2004. Coen's background is in fashion and retail, and Wessel's is in digital marketing strategy. The team has 15 people, including two interns. There is a project manager, an SEA team lead with three SEA specialists, two SEO specialists, a social ads specialist, an online strategist, a content marketer and a creative. The agency has been in business for about six years.
The agency focuses on online sales and measurable growth, and works in Dutch. Its services include Google Ads, Google Shopping and Microsoft Advertising, SEO, and social advertising on platforms such as TikTok and LinkedIn. It also runs email automation, marketplace management for Amazon and Bol, and affiliate programmes. A newer AI marketing line covers generative engine optimisation (GEO) and answer engine optimisation, ChatGPT ads and AI agents. Projects run in three stages. Onboarding comes first. Next is a foundation stage with an audit and growth plan. The final stage is ongoing optimisation, with weekly updates and a monthly report. The team sets targets that are ambitious but realistic and works as an extension of the client's own team.
A Dutch dental practice would get general performance marketing skills rather than a dental programme. The agency names no dental clients and has no dental page. Its closest relevant work is a local SEO and SEA case for Felix & Bellus and recruitment marketing for the care provider Savant Zorg. A practice that wants both SEO and Google Ads, or wants to show up in AI answers, would fit its model. A prospective client can start with a website scan, called Performance analyse.
Most of its results are in e-commerce and leasing. Occasion Lease Totaal grew lease contracts by 200 percent using SEA, SEO and social ads together. Hevu Tools grew online revenue by 90 percent. Tuinspecialist.nl sold over 100 patio covers and sliding walls in the first month after its Magento shop launched. Other clients include Schutting Kampioen, De Groot Stoffen, Mr. Sushi, Cleanlease and Expivi.
The agency holds a 9.6 score from 17 reviews on Trustoo and ranks among the top Eindhoven SEO specialists there. Reviewers mention proactive thinking, clear communication and good follow-up. It is a Google Partner and Meta Partner and holds FD Gazellen 2025 and Emerce marks. Platform partners include HubSpot, Klaviyo, SE Ranking, Leadinfo and TAGGRS, where it is a Gold Partner. Prices are not published. It offers a free first consultation and replies within an hour.
Hey Marketing's Website
Hey Marketing at a Glance
| Team size | About 15 people |
|---|---|
| Headquarters | Eindhoven, North Brabant, Netherlands |
| Leadership | Coen Hertogs (Co-owner); Wessel Vincent (Co-owner); Rens van den Heuvel (SEA Team Lead); Julie van Rooij (Project Manager) |
| Languages | Dutch |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Three-phase approach: onboarding, audit and growth plan, then ongoing optimisation; weekly updates and monthly reports; free first consultation. |
| Tools & partnerships | Google Partner; Meta Partner; Microsoft Advertising; SE Ranking; TAGGRS (Gold Partner); HubSpot; Klaviyo; Mailchimp; Channable; Leadinfo; Cookiebot; Awin |
Dental Marketing Services
- SEO
- local SEO
- Google Ads and Google Shopping
- Microsoft Advertising
- social media advertising
- generative and answer engine optimisation (GEO/AEO)
- ChatGPT ads
- email marketing automation
- website performance scan
Dental Clients & Results
- Occasion Lease Totaal: 200 percent growth in lease contracts
- Hevu Tools: 90 percent growth in online revenue
- Tuinspecialist.nl: over 100 patio covers and sliding walls sold (first month after shop launch)
Why Dentists Choose Hey Marketing
- Office at Willemstraat 27 in Eindhoven city centre
- Runs Microsoft Advertising next to Google Ads
- Offers affiliate marketing as a separate service
- Free online marketing scan as a starting point
- Published case for car lease firm Occasion Lease Totaal
Key Strengths
- Live dashboard shows which treatment keyword positions are improving
- Uses SE Ranking to track a practice's keywords and rankings
- Builds a treatment content map and focus keyword plan before monthly optimisation
- Optimises practices for visibility on generative AI platforms alongside Google
Awards & Recognition
- FD Gazellen 2025
How the DSA Score Breaks Down
Points earned: 31.1 of 100 (profile 24 × 0.8 + client feedback 11.9). DSA Score: 86/100
What Clients Say About Hey Marketing
- 1 on Google
In ShortStrong Trustoo score built from Google reviews. Satisfied with collaboration.
Client is extremely satisfied with the collaboration with Hey Marketing.
See it on trustoo.nlWhere Hey Marketing Is Listed
Questions Dentists Ask About Hey Marketing
Has Hey Marketing worked with dental practices?
It names no dental clients. Related work includes a local SEO and SEA case for Felix & Bellus and recruitment marketing for care provider Savant Zorg.
How do they report progress?
They provide weekly updates and monthly reports. This follows an onboarding stage and an audit with a growth plan.
Can they help my practice appear in AI search answers?
Yes. Their AI marketing service covers generative engine optimisation and answer engine optimisation, alongside ChatGPT ads and AI agents.
What do other clients say?
On Trustoo they score 9.6 from 17 reviews. Reviewers mention proactive thinking, clear communication and good follow-up.
Who leads the agency?
Co-owners Coen Hertogs and Wessel Vincent run the agency with a team of about 15, including SEA and SEO specialists.
Reviews of Hey Marketing
No reviews on this site yet. Have you worked with Hey Marketing? Your review helps other dentists choose.