Orthodontic-focused growth agency combining ads, SEO, lead software and team training
About HIP Creative
HIP Creative Inc. is a practice growth agency based at 2690 S Hwy 95a in Cantonment, Florida, just outside Pensacola. Orthodontics is its main specialty, and it also covers general, cosmetic, pediatric and implant dentistry, periodontics and oral surgery, plus dermatology and audiology. The team has more than 60 people (some listings say 11 to 50). It was founded in 2014 and is a healthcare marketing partner that works on marketing, operations and team alignment together.
Work is organised around the Patient Acquisition and Retention Framework, which they shorten to PARF. It starts with a discovery session to map a practice's needs. From there the agency builds websites, runs paid campaigns, handles SEO for orthodontic practices, sets up email and text automations, and helps practices build referral links with local general dentists. Lead handling is a large part of the offer. They integrate PracticeBeacon for new patient lead follow-up and provide scripts, KPI dashboards and coaching for treatment coordinators and front desk staff. Partner badges include Google Partner, ActiveCampaign Certified Consultant, Rhinogram, Cloud 9 from Planet DDS, and a HIPAA compliance mark. They also run the GrowOrtho Podcast, which covers front desk, call centre and consult topics.
The agency fits orthodontic practices that want marketing and front office performance handled together, from single offices to groups that are adding locations. Specialist dental offices are also in scope.
Their case studies name many orthodontic clients. Macdonald Orthodontics logged 651 new leads in 2024 with a 930% return on ad spend. Josh Johnson Orthodontics received 775 leads in under a year and started 56 patients within weeks of onboarding. Efros Orthodontics grew from two to seven locations. Dutchess Orthodontics saw over 1,000% ROI in 30 days. Potter Orthodontics in Yorba Linda and Fullerton, whose owner had tried more than 15 marketing firms, doubled in size over 18 months. Beach Cities Orthodontics tripled its ROI within 12 months, and Watterson Dentistry recorded $300,000 in production in its first month.
Google reviews from 2020 to 2024 praise responsiveness and knowledge of the orthodontic market. For one reviewer, Google ROI tripled after HIP took over SEO, and another had a record year for starts and collections. One orthodontist in 2024 criticised communication during the sales process and chose another provider. Pricing is not published. New clients start with a free growth session, and one client described the initial plan as risk free.
HIP Creative's Dental SEO Page
HIP Creative at a Glance
| Founded | 2014 |
|---|---|
| Team size | 60+ people (some listings say 11-50 employees) |
| Headquarters | Cantonment, Florida, USA |
| Other offices | Pensacola, Florida (earlier address) |
| Languages | English |
| Pricing | $1,000-$10,000 · $150/hr |
| Contracts & reporting | Engagements begin with a free growth session or discovery call. No published contract length. |
| Tools & partnerships | Google Partner; ActiveCampaign Certified Consultant; PracticeBeacon; Rhinogram; Cloud 9 (Planet DDS); HIPAA compliance |
Dental Marketing Services
- SEO for orthodontic and dental practices
- website design
- Google and social paid campaigns
- lead generation
- PracticeBeacon lead follow-up integration
- email and text automations
- reputation and review support
- general dentist referral outreach
- treatment coordinator and front desk training
- KPI dashboards
- branding
- dental business planning
Practice Types They Work With
- Orthodontics
- general dentistry
- cosmetic dentistry
- pediatric dentistry
- implants
- periodontics
- oral surgery
- multi-location groups
Dental Clients & Results
- Macdonald Orthodontics: 651 new leads and 930% return on ad spend (2024)
- Josh Johnson Orthodontics: 775 leads and 56 treatment starts within weeks of onboarding (under one year)
- Efros Orthodontics: grew from 2 to 7 locations
- Dutchess Orthodontics: over 1,000% ROI (30 days)
- Potter Orthodontics: practice doubled in size (18 months)
- Beach Cities Orthodontics: ROI tripled (12 months)
- Watterson Dentistry: $300,000 production (first month)
- Nelson Family Orthodontics: 20% growth and pending leads cut from over 60 to zero (one year)
Dental Practices They Have Worked With
- Macdonald Orthodontics
- Josh Johnson Orthodontics
- Efros Orthodontics
- Dutchess Orthodontics
- Potter Orthodontics
- Beach Cities Orthodontics
- Sherman & Briscoe Orthodontics
- Nelson Family Orthodontics
- Hulme Orthodontics
- Watterson Dentistry
- Fishbein Orthodontics
Why Dentists Choose HIP Creative
- PARF framework covers the whole patient journey, not just ads
- PracticeBeacon tool follows up every new lead
- Front-desk scripts and treatment coordinator training
- Hosts the weekly GrowOrtho podcast and wrote The Ultimate Treatment Coordinator
- Google Partner and HIPAA compliant
Key Strengths
- Builds referral relationships with local general dentists for orthodontic practices
- Nurtures prospective patients and parents through email and text automations
- Starts each engagement with a practice discovery call on goals
- Partners with relevant bloggers and influencers to build practice authority
How the DSA Score Breaks Down
Points earned: 58.2 of 100 (profile 53 × 0.8 + client feedback 15.8). DSA Score: 92/100
What Dental and Healthcare Clients Say About HIP Creative
- 3 on Google
- 7 on its website
- 5 from dental practices
Clients Most Often Praise
- Communication & responsiveness 4
- Clear reporting & honesty 4
- Higher Google Maps & local rankings 4
- More new patient bookings 3
In ShortClients consistently credit HIP with large production/revenue growth and high ROI, and praise a responsive, supportive team and an 'ecosystem' of ads, software and lead-follow-up training.
Name not shown reports that the practice's ROI from Google tripled after HIP took over SEO.
See it on brightlocal.comThis reviewer praises a helpful, highly responsive team and reports a record year for the practice.
See it on brightlocal.comName not shown calls HIP an excellent SEO choice for a professional office with a responsive team.
See it on brightlocal.comShow 7 more client reviews
- Abby Howell says new-patient numbers roughly doubled at most locations after working with HIP, and values HIP's support and expertise; partnership renewed Feb 2025. Agency website
- Aliza Ray says HIP contributed immensely to the practice's success and took SEO off their hands. Agency website
- Dr. Jennifer Eisenhuth recommends HIP for SEO for a professional office; extremely responsive and easy to work with. Agency website
- Dr. Carter Thomas says he was reluctant to change but grew from $4.5M to $9.5M after partnering with HIP. Agency website
- Dr. Kristen Knecht credits HIP with fuelling her start-up practice from $0 to $1.3M in under two years. Agency website
- Dr. Brian Rochford says HIP is more than ads – an ecosystem of software, training and lead follow-up – and reports a 913% ROI. Agency website
- Dr. Sanders Graf reports more production in six months than the prior full year and credits HIP with help on structure, delegation and his role. Agency website
Where HIP Creative Is Listed
Questions Dentists Ask About HIP Creative
Is HIP Creative only for orthodontists?
Orthodontics is their main specialty, but they also cover general, cosmetic, pediatric and implant dentistry, periodontics and oral surgery. They also serve dermatology and audiology practices.
What is the PARF framework?
PARF stands for Patient Acquisition and Retention Framework. It starts with a discovery session and links marketing campaigns, lead follow-up and team training into one plan.
Do they help with converting leads, not just generating them?
Yes. They integrate PracticeBeacon for lead follow-up and provide front desk scripts, KPI dashboards and treatment coordinator coaching.
What results have orthodontic clients reported?
Published case studies include 651 leads and 930% return on ad spend for Macdonald Orthodontics in 2024 and a doubling of Potter Orthodontics over 18 months.
How much does HIP Creative cost?
Pricing is not published on their site. Practices start with a free growth session to scope the work.
Reviews of HIP Creative
No reviews on this site yet. Have you worked with HIP Creative? Your review helps other dentists choose.