Helsinki digital marketing agency combining SEO, GEO, analytics and marketing automation
About Hopkins
Hopkins Oy is a Helsinki digital marketing agency based at Eerikinkatu 27 in Kamppi. It is one of Finland's largest agencies in its field. The team has almost 40 people, though it had 26 employees and about 6.5 million euros of revenue in 2025, down from 31 staff and about 7.0 million euros in 2024.
Four digital marketers started the company in autumn 2016: Aki Abe, Panu Kuuluvainen, Mikko Piippo and Arttu Raittila. Tomi Halonen became CEO in 2020. Nina Antipin is now CEO and Suvi Johansson is board chair. In 2022 the Financial Times ranked Hopkins 306th among Europe's fastest-growing companies, and the agency has appeared on Deloitte's Technology Fast 50 Finland list.
SEO work starts with an audit that benchmarks competitors, studies how customers search and produces a ranked development plan. Further services cover technical SEO, keyword research with in-house tools, content plans, link acquisition, domain strategy and ongoing optimisation. An SEO consultant can also join a site redesign from the start to protect existing rankings. Location optimisation aims at Google Maps visibility near a business's premises, and the scope also covers image search and YouTube. A newer AI visibility analysis estimates how much traffic is at risk from AI answers. It also reviews how AI tools describe a brand against competitors and ends with a roadmap. GEO overlaps heavily with classic SEO, and senior consultant Arttu Raittila's advice stresses structured service pages, FAQs, consistent map and directory listings, and published reviews.
The agency has no published dental work. Its client logos include Attendo, a care services company, alongside Kotipizza, Technopolis, Gasum, Bilia and Burger King Finland. Brand and digital marketing quadrupled sales for Ebike Center. Hopkins is better suited to larger dental chains or clinic networks with analytics, CRM and multi-channel needs than to a single practice wanting a basic local package. The firm's depth in Google Analytics 4, Piwik PRO, Matomo and Custobar CDP may also appeal to groups handling patient data under GDPR.
Kaalimato.com chose Hopkins on recommendation to improve search and SEM results. Prices and contract terms are not published. The AI visibility analysis and other services are quoted on request.
Hopkins' Website
Hopkins at a Glance
| Founded | 2016 |
|---|---|
| Team size | 26-40 employees (almost 40; 26 in 2025) |
| Headquarters | Helsinki, Uusimaa, Finland |
| Leadership | Nina Antipin (CEO); Suvi Johansson (Chair of the Board); Aki Abe (Co-founder); Panu Kuuluvainen (Co-founder); Mikko Piippo (Co-founder, Senior Consultant); Arttu Raittila (Co-founder, Senior Consultant) |
| Languages | Finnish; English |
| Pricing | Not published; tailored quotes, including for the AI visibility analysis. |
| Tools & partnerships | Google Analytics 4; Piwik PRO; Matomo; Custobar CDP (partner); Google Tag Manager; in-house keyword research tools |
Dental Marketing Services
- SEO audit and development plan
- technical SEO
- keyword research
- content planning
- link acquisition
- location optimisation for Google Maps
- website redesign SEO consultancy
- continuous SEO
- AI visibility analysis and GEO roadmap
- digital advertising
- GA4, Piwik PRO and Matomo analytics
- conversion rate optimisation
- marketing automation and Custobar CDP
Dental Clients & Results
- Ebike Center: sales quadrupled after investment in branding and digital marketing
Why Dentists Choose Hopkins
- Started in 2016 by four digital marketing specialists
- Office on Eerikinkatu in Kamppi, Helsinki
- Offers generative engine optimization next to classic SEO
- Sets up Custobar CDP, GA4, Piwik PRO and Matomo
- Case study says Ebike Center quadrupled sales
Key Strengths
- Runs an AI visibility analysis showing what AI tools say about the practice
- Quantifies practice site traffic at risk from AI answers and builds a recovery roadmap
- Joins practice website redesign planning early to protect existing search rankings
- Optimises a practice's visibility in Google Maps, image search and YouTube search
Awards & Recognition
- Financial Times FT1000 Europe's fastest-growing companies 2022 (ranked 306th)
- Deloitte Technology Fast 50 Finland (listed)
How the DSA Score Breaks Down
Points earned: 35.2 of 100 (profile 44 × 0.8 + client feedback 0). DSA Score: 87/100
Where Hopkins Is Listed
Questions Dentists Ask About Hopkins
Has Hopkins worked with dental practices?
No dental clients are published. Its client list includes care provider Attendo along with retail, food and property brands.
Can Hopkins help my clinic appear in AI answers?
Yes. It sells an AI visibility analysis that estimates traffic at risk from AI services. The analysis also reviews how AI tools present your brand against competitors and ends with an action roadmap.
Does Hopkins handle local search?
Its SEO service includes location optimisation aimed at visibility in Google Maps near a business's premises. Its GEO guidance also stresses consistent listings in map and directory services.
Can Hopkins protect rankings during a website rebuild?
Yes. It offers redesign consultancy in which an SEO consultant joins the project from the start to keep existing search visibility.
Who founded Hopkins?
Aki Abe, Panu Kuuluvainen, Mikko Piippo and Arttu Raittila founded it in Helsinki in autumn 2016.
Reviews of Hopkins
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