Omaha SEO and local search agency with a published dental call-growth result
About Hurrdat Marketing (formerly B2 Interactive)
Hurrdat Marketing is the agency arm of Hurrdat, an Omaha media, marketing and entertainment group, and works from 11218 John Galt Boulevard, Suite 301. It began as B2 Interactive, which Bill Hipsher and Brandon Taylor started as a two-person firm in 2012. In 2014 B2 bought Hurrdat Social Media, a Lincoln agency founded in 2010 by former Nebraska football players Adi Kunalic and Blake Lawrence. By 2015 it had about 80 staff across both cities. The business later took the Hurrdat name, and it now has 100 to 200 employees. Hipsher is president. Sister companies include Hurrdat Media, Hurrdat Sports, the PR firm Lukas Partners, which joined in May 2025, and the media buyer Canary & Coal.
The agency has a guide on SEO for dentists, with input from Local Search Director Alexi Wilt and Content Director Kennedy Martinez. It sets out a clear order of work. Keyword research mixes service terms with location terms. Next, the practice sets up its Google Business Profile with accurate name, address and phone details, correct categories and photos, and lists itself in general, healthcare and dental directories. Patients are asked for reviews, and every negative review gets a reply. Each page gets its own title, meta description and H1, and each service and location gets its own page. Mobile speed and Core Web Vitals come next. Blog content follows once these foundations are in place, links are earned rather than bought, and progress is tracked through rankings, impressions, click-through rate and conversions.
It has one dental result. After following Hurrdat's recommendations, Pratt Dental saw monthly calls rise 71 percent and clicks from its Google Business Profile rise 50 percent. Hurrdat also has healthcare case studies. A multi-location urgent care group in Omaha recorded a 611 percent increase in clicks after service pages were expanded, and Midlands Family Urgent Care ranked for DOT physicals once a dedicated page went live. For Jackson Services, review work lifted the rating 22 percent and calls 8 percent.
Services span SEO (technical, on-page, enterprise, multi-location and AI search), local SEO, Google and social ads, media buying, content, web design and development, conversion tracking, public relations and video. That range suits a single office that wants local SEO and a new site. It also suits a growing group that needs location pages and centralised tracking. Omaha-area practices can meet the team in person.
Hurrdat is a Google Partner and belongs to the Greater Omaha Chamber of Commerce and the Millard Business Association. Lukas Partners brings more than 100 PRSA awards to the group. Pricing and contract terms are not published.
Hurrdat Marketing (formerly B2 Interactive)'s Dental SEO Page
Hurrdat Marketing (formerly B2 Interactive) at a Glance
| Founded | 2012 |
|---|---|
| Team size | 100-200 employees |
| Headquarters | Omaha, Nebraska, USA |
| Leadership | Bill Hipsher (President and Co-Founder of B2 Interactive); Brandon Taylor (Co-Founder of B2 Interactive); Chris Gorman (SVP, Growth and Engagement); Aaron Mackel (VP, Strategy); Alexi Wilt (Local Search Director); Molly Quandt (SEO Director); Max Riffner (Web Design and Development Director) |
| Languages | English |
| Pricing | $1,000+ · $100-$149/hr |
| Tools & partnerships | Google Partner (Search Ads); WordPress; Google Business Profile |
Dental Marketing Services
- Dental keyword research
- Google Business Profile optimisation
- healthcare and dental directory listings
- review generation and response
- service and location pages
- technical SEO and Core Web Vitals
- dental blog content
- link earning
- multi-location SEO
- website design and development
- Google and social ads
- call and conversion tracking
Practice Types They Work With
- General dentistry
- DSOs/multi-location
Dental Clients & Results
- Pratt Dental: 71% increase in monthly calls and 50% increase in Google Business Profile clicks
- Multi-location urgent care, Omaha: 611% increase in clicks from expanded service pages
Dental Practices They Have Worked With
- Pratt Dental
Why Dentists Choose Hurrdat Marketing (formerly B2 Interactive)
- Founded in 2012 by Bill Hipsher and Brandon Taylor
- Dental is listed among its Clutch industries
- Most sites are built on WordPress
- 65% of clients are small businesses
- $1,000 minimum project size on Clutch
Key Strengths
- Offers AI SEO, technical SEO and multi-location SEO for growing practices
- Tracks phone calls and Google Maps views in local SEO reporting for practices
- Provides public relations and podcast production in house to raise a practice's profile
- Meets practice owners in person at their office or its own
How the DSA Score Breaks Down
Points earned: 48.1 of 100 (profile 49 × 0.8 + client feedback 8.9). DSA Score: 90/100
What Clients Say About Hurrdat Marketing (formerly B2 Interactive)
- 1 on Google
- 3 on its website
Clients Most Often Praise
- Value for money 1
In ShortMostly agency-site testimonials praising creative content, event execution and an extension-of-team feel. Independent reviews scarce.
Reviewer says they enjoy working with the Hurrdat team.
See it on brightlocal.comChantel Windeshausen credit union marketing lead says Hurrdat feels like part of her team.
See it on hurrdatmarketing.comCourtney Goldenberg says Hurrdat executed their vision flawlessly with creative, strategic solutions.
See it on hurrdatmarketing.comShow 1 more client review
- Kyle McGinn, Personal Injury Attorney, Hauptman O'Brien: Law firm says Hurrdat took an ad idea from concept to reality efficiently. Agency website
Where Hurrdat Marketing (formerly B2 Interactive) Is Listed
Questions Dentists Ask About Hurrdat Marketing (formerly B2 Interactive)
Has Hurrdat produced results for a dental practice?
Yes. Pratt Dental saw a 71 percent rise in monthly calls and a 50 percent rise in Google Business Profile clicks. Both followed Hurrdat's SEO recommendations.
What does their dental SEO process involve?
It starts with service and location keywords, Google Business Profile setup, directory listings and review management. Unique metadata, separate service and location pages, site speed work, content and earned links follow.
Can they handle a practice with several locations?
Yes. Multi-location SEO is one of their services. An Omaha urgent care group with several sites recorded a 611 percent increase in clicks after its service pages were expanded.
How is Hurrdat related to B2 Interactive?
Bill Hipsher and Brandon Taylor founded B2 Interactive in 2012, and it bought Hurrdat Social Media in 2014. The agency now operates as Hurrdat Marketing, with Hipsher as president.
How big is the agency?
It has 100 to 200 employees. The team includes dedicated directors for local search, SEO, paid acquisition and web development.
Reviews of Hurrdat Marketing (formerly B2 Interactive)
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