Zurich digital agency with pharma web work, now focused on Web3 and AI
About ICON Worldwide
ICON Worldwide is a Zurich agency registered as ICON Worldwide AG at Beethovenstrasse 9/11. It was established in 2005 (some listings say 2007) and has 33 employees, within a team size band of 10 to 49. Jonathan Philip Glicksberg is a board member with sole signing authority and was formerly board president. He is also the team's contact for clients. The agency runs a development hub in Sofia, Bulgaria, and has five offices.
The agency's direction has shifted. Its homepage now leads with Web3 and blockchain work: real-world asset tokenisation, DeFi protocols, Web3 gaming, Web3 consulting and an AI and blockchain prototyping unit called ICON Lab. Traditional services remain on the services page, including strategy, design, custom software, nearshore development from Sofia, SEO, search engine marketing, mobile apps and website development. Build technologies include Drupal, Magnolia CMS, WordPress, React, Java and Angular. The agency is certified in Magnolia and offers maintenance and support.
Its SEO work is about producing content that search engines reward to drive measurable growth. SEO makes up about 40 percent of the agency's digital marketing work, with content marketing and branding at 20 percent each. No local SEO process, Google Business Profile service or review management offer is published.
Healthcare is the strongest relevant thread. Healthcare and medical make up 35 percent of the agency's industry focus. Its pharma work includes a global physician community for Actelion on Niemann-Pick Type C, the NeurOcular online clinic for training doctors in eye exams, and an iron deficiency platform with a symptom finder for Vifor Pharma. It has also done more than ten years of multilingual print work for Sigma-Aldrich. Other named clients include Johnson & Johnson, Galderma, CSL, Bavarian Nordic, Credit Suisse, the University of St. Gallen and the Frankfurt School of Finance and Management. None are dental practices, and the pharma page reports no metrics.
The agency has three reviews on GoodFirms averaging 5.0. Reviewers, including the chief marketing officer of the Frankfurt School, describe working relationships of more than ten years and praise creativity, agile development and support. One suggests more attention to detail when several projects run at once.
Rates run 150 to 199 dollars per hour. For dentists, ICON fits a multi-site Swiss group or dental product company that needs a custom multilingual platform built and maintained. Its current focus on Web3 and its premium rates make it a poor match for a single practice seeking local search growth.
ICON Worldwide's Website
ICON Worldwide at a Glance
| Founded | 2005 |
|---|---|
| Team size | 10-49 employees (33 on staff) |
| Headquarters | Zurich, Canton of Zurich, Switzerland |
| Other offices | Sofia, Bulgaria |
| Leadership | Jonathan Philip Glicksberg (Board member) |
| Languages | English; German |
| Pricing | 150-199 USD per hour. |
| Contracts & reporting | 24/7 development and maintenance offered for enterprise platforms. |
| Tools & partnerships | Magnolia CMS; Drupal; WordPress; React; Java; Angular; Sitecore |
Dental Marketing Services
- SEO
- search engine marketing
- content marketing
- website development on Drupal, WordPress and Magnolia
- mobile app development
- branding
- maintenance and support
Why Dentists Choose ICON Worldwide
- Listed first of 23 Zurich SEO firms
- Praised as innovative by a client
- Reviewed by a chief marketing officer
- Since 2007
- Mid-sized Zurich agency
Key Strengths
- Develops dental practice websites with SEO built into the build
- Builds practice websites on the Magnolia CMS as a Magnolia Silver Partner
- Designs and develops practice sites in-house, hosting them on its own servers
- Builds patient mobile apps and runs social campaigns alongside the practice website
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where ICON Worldwide Is Listed
Questions Dentists Ask About ICON Worldwide
Does ICON Worldwide have dental clients?
No dental clients are published. Its healthcare work is with pharmaceutical companies such as Actelion, Vifor Pharma and Galderma.
Is SEO still a core service?
SEO and search engine marketing remain on the services page, but the homepage now leads with Web3, tokenisation and AI work.
What do they charge?
Hourly rates are 150 to 199 US dollars, which places them at the premium end of the market.
Where is the development work done?
The agency is headquartered in Zurich and runs a development hub in Sofia, Bulgaria.
What do clients say about them?
Three GoodFirms reviews average 5.0 and describe relationships of more than ten years. Reviewers praise creativity and support, with one noting attention to detail on parallel projects.
Reviews of ICON Worldwide
No reviews on this site yet. Have you worked with ICON Worldwide? Your review helps other dentists choose.