Okayama web studio with several dental clinic sites and post-launch SEO support
About IKEL
IKEL Co., Ltd. (株式会社イケル) is a web production company in Hirata, Kita-ku, Okayama City. It started in May 2010 and has eight staff as of May 2026. Yamashita Hideo is representative director. Capital is 3 million yen. The name is built from the initials of four words, and the company motto is about enjoying, growing and spreading communication. Most clients are in Okayama and Kurashiki.
The company offers three website plans. The original plan is a fully custom design. The template plan is a faster, lower-cost build. The one-to-one lesson plan teaches clinic staff to build and update pages themselves. Sites run on WordPress. Other work includes logos, DTP, illustration and caricatures, LINE stickers, video, recruitment tools and press release support. IKEL also runs a free illustration site called Picl-like and hosts study sessions and seminars.
Search work sits mainly in the maintenance phase. The optional maintenance plan covers access analysis, SEO measures and proposals for new pages. The company supports about 80 percent of the sites it has built after launch. Optional photography, 360-degree photography and video are also available. Ad operation support is one of the company's business lines. It publishes no detail on Google Business Profile management or review campaigns.
Dental work is visible in the portfolio. The medical category holds 31 projects. Dental entries include a corporate site and a separate pediatric orthodontics landing page for Sakai Dental Clinic in Okayama City, plus sites for Kumonda Dental Clinic in Okayama City and Nishikido Dental Clinic in Kurashiki. Other dental projects include Kitajima Dental Clinic, Kureishi Dental Clinic and Dental Takemura Clinic. The Kumonda site, built in July 2024 on the original plan, aimed to raise awareness and recruit staff. It included a recruitment page with comments from current employees. Other medical clients include Miwa Memorial Hospital, Yamaguchi Eye Clinic and Muscat Pharmacy.
IKEL fits small and mid-sized dental practices in Okayama Prefecture that want a WordPress site they can update themselves. It also suits practices that want to add a niche landing page, such as one for orthodontics, or a recruitment page. Larger groups that need multi-location SEO or detailed ranking reports will find no such case studies published.
The company holds several local employer certifications. They include Health and Productivity Management Outstanding Organization 2026 (small and medium category), a Youth Yell certification from the Ministry of Health, Labour and Welfare (2020) and a business innovation plan approval (2024). Okayama City also gave it an award for gender equality in 2017. It belongs to the Okayama Association of Small and Medium Enterprise Entrepreneurs and the Okayama and Soja chambers of commerce. Prices are not published; clinics request a quote or catalogue, and the company replies within three business days.
IKEL's Website
IKEL at a Glance
| Founded | 2010 |
|---|---|
| Team size | 8 employees |
| Headquarters | Okayama (Kita-ku), Okayama, Japan |
| Leadership | Yamashita Hideo (Representative Director) |
| Languages | Japanese |
| Pricing | Not published; three plans (original, template, one-to-one lesson) quoted on request. |
| Contracts & reporting | Optional maintenance plan covering access analysis, SEO and page proposals; replies to enquiries within three business days. |
| Tools & partnerships | WordPress |
Dental Marketing Services
- WordPress clinic websites (original, template and one-to-one lesson plans)
- landing pages for specific treatments
- recruitment pages
- SEO measures
- access analysis
- maintenance and new page proposals
- logo and DTP design
- illustration
- photography and 360-degree photography
- video
- ad operation support
- press release support
Practice Types They Work With
- general dentistry
- pediatric orthodontics
Dental Clients & Results
- Kumonda Dental Clinic: corporate site with staff recruitment page to raise awareness and hire staff (July 2024, no metrics published)
- Sakai Dental Clinic: separate pediatric orthodontics landing page alongside corporate site (no metrics published)
Dental Practices They Have Worked With
- Sakai Dental Clinic
- Kumonda Dental Clinic
- Nishikido Dental Clinic
- Kitajima Dental Clinic
- Kureishi Dental Clinic
- Dental Takemura Clinic
Why Dentists Choose IKEL
- Built a pediatric orthodontics site for Sakai Dental Clinic
- Medical portfolio lists over 20 clinics, hospitals and pharmacies
- Supports about 80% of its built sites after launch
- Offers one-on-one lessons so clients can update sites
- Certified for health and productivity management in 2026
Key Strengths
- Adds patient appointment booking to WordPress practice sites through plugins
- Creates original characters and illustrations to match the practice image
- Designs practice logos alongside website builds
Awards & Recognition
- Health and Productivity Management Outstanding Organization 2026 (small and medium category)
- Youth Yell certification, Ministry of Health, Labour and Welfare (2020)
- Okayama City gender equality business award (2017)
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where IKEL Is Listed
Questions Dentists Ask About IKEL
Has IKEL built websites for dental clinics?
Yes. Their medical portfolio includes Sakai Dental Clinic, Kumonda Dental Clinic and Nishikido Dental Clinic. For Sakai they also built a separate pediatric orthodontics landing page.
Can our staff update the site ourselves?
Sites are built on WordPress so clients can edit them. A one-to-one lesson plan teaches clinic staff how to build and update their own pages.
Do they help with SEO after launch?
Their optional maintenance support covers access analysis, SEO measures and proposals for new pages. They keep supporting about 80 percent of the sites they build.
How big is the team?
The company has eight employees as of May 2026, based in Okayama City.
Do they publish prices?
No. You can request a quote or a catalogue through their website.
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