Auckland Google Ads, SEO and web design agency for local service businesses
About Impacto
Impacto is a small performance marketing agency in Auckland, New Zealand, whose clients are mostly in New Zealand and Australia. It started in 2020 (some listings say 2021) and has a team of 10 to 49 (one listing says 12). Its address is on Beckenham Avenue (other listings give Birkenhead or Royal Oak). No founder or director is named; one team member is called Caleb.
The agency's work rests on three channels. The split is 35% pay-per-click, 35% SEO and 30% web design. Google Ads work covers search, Performance Max, shopping and remarketing campaigns, plus audits. SEO covers technical fixes, on-page work, keyword research, link building, content mapping and content written to surface in AI tools such as ChatGPT and Google AI Overviews. Website builds use WordPress, Shopify, Webflow and Elementor, with landing pages and conversion rate optimisation.
For a dental clinic, the useful parts are local SEO, Google Business Profile work and Google Ads campaigns sent to landing pages built to convert. Dental and health care are among the industries Impacto serves, and medical makes up about 15% of its work. Even so, it has no named dental practice clients.
Its proof comes from appointment-driven and local service businesses. Fitmaxx gym saw inquiries rise about 35% in three months and 60% in its first year, and now shows in Google Maps results for gyms. Mossa Spa's inquiries rose about 30% after Google Ads and landing page changes. Sydney Sparky, an electrician, saw cost per lead fall from $100 to $68 within 60 days and landing page conversion rise from 2% to 5%. Oahu Electric & Air saw calls rise about 300%, and Wild Coast Coffee saw AI referrals grow from zero to about 20 a month.
All 12 of its Clutch reviews are five stars. Reviewers point most often to communication, on-time delivery, transparency and clear monthly reports, and several describe the team as acting like a growth partner rather than a supplier. One client asked for more guidance on what to prioritise when several campaigns run at once.
Rates run $100 to $149 an hour with a $1,000 project minimum, and most projects fall in the $10,000 to $49,999 band. There are no long contracts or hidden fees, and the work is retainer-based. The agency suits a single-site clinic that wants paid search and SEO run together by a small, responsive team, and is comfortable being an early dental client.
Impacto's Website
Impacto at a Glance
| Founded | 2020 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Auckland, New Zealand |
| Languages | English |
| Pricing | $100-$149 per hour with a $1,000+ minimum project; most projects fall between $10,000 and $49,999. Minimum budget $1,000-$10,000. |
| Contracts & reporting | No long contracts or hidden fees; retainer-based engagements. Clear monthly reporting. |
| Tools & partnerships | Google Ads; WordPress; Shopify; Webflow; Elementor; Squarespace; Wix |
Dental Marketing Services
- Local SEO
- Google Business Profile optimisation
- technical and on-page SEO
- keyword research
- link building
- AI search optimisation
- Google Ads (Search, Performance Max, remarketing)
- landing page design
- conversion rate optimisation
- website design and redesign
- monthly reporting
Dental Clients & Results
- Fitmaxx: inquiries up about 35% in 3 months and 60% in the first year
- Mossa Spa: inquiries up about 30% and conversion rate roughly doubled
- Sydney Sparky: cost per lead down from $100 to $68 in 60 days, Google Ads leads up 40% over 3 months
- Oahu Electric & Air: calls up about 300%
- Wild Coast Coffee: organic clicks up 30%, AI referrals from 0 to about 20 per month
Why Dentists Choose Impacto
- The beauty clinic saw 30% more inquiries and doubled conversions
- 60% more inquiries for Fitmaxx Gym
- 5.0 from 11 Clutch reviews
- Rates of $100 to $149 an hour
Key Strengths
- Builds a rounded patient acquisition strategy across channels rather than relying on one
- Builds landing pages and tunes conversion for appointment-based clinics
- Runs SEO and Google Ads together to win local patient enquiries for clinics
- Optimises practice sites for AI search tools as well as Google
How the DSA Score Breaks Down
Points earned: 65.4 of 100 (profile 60 × 0.8 + client feedback 17.4). DSA Score: 93/100
What Clients Say About Impacto
- 8 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 4
- Communication & responsiveness 2
- Clear reporting & honesty 1
- More new patient bookings 1
Healthcare client rated e-commerce development fantastic; note the review text names 'The Digital Guys' as provider.
See it on clutch.coPaul Davis praised Impacto as proactive and creative on SEO, PPC and conversion optimisation, going beyond the brief.
See it on clutch.coArchana Gabbard found the team very responsive and detail-oriented managing SEO and Google Ads campaigns.
See it on clutch.coShow 5 more client reviews
- Bridget Mackenzie, Owner, Mossa Spa: Impressed by communication, transparency and results from Google Ads management. Clutch, May 28, 2026
- Hesta Le Roux said Impacto works like a growth partner rather than a typical agency on a web design project. Clutch, May 20, 2026
- James Taufa valued a rounded overall strategy rather than a single-channel focus. Clutch, May 25, 2026
- Paul Davis credits Impacto with helping the business reach seven figures through Google Ads and SEO. GoodFirms, Jul 13, 2026
- Rebecca Barker, Owner, Auckland Cleaning Co: Satisfied with SEO services. Clutch, Jul 6, 2026
Where Impacto Is Listed
Questions Dentists Ask About Impacto
Has Impacto worked with dental clinics?
Dental is among the industries they serve, and medical makes up about 15% of their work. However, they have no named dental clients.
What services would a dental clinic use?
The most relevant are local SEO, Google Business Profile work, Google Ads and conversion-focused landing pages. They also build websites on WordPress, Shopify, Webflow and Elementor.
Are there long lock-in contracts?
No. The agency has no long contracts or hidden fees, and the work is retainer-based. Confirm exact terms when you request a proposal.
What does it cost?
Hourly rates run $100 to $149, with a $1,000 minimum project. Most projects sit between $10,000 and $49,999.
What do clients say about them?
All 12 Clutch reviews are five stars. Clients mention fast communication, meeting deadlines, transparency and clear monthly reports.
Reviews of Impacto
No reviews on this site yet. Have you worked with Impacto? Your review helps other dentists choose.